{"title":"The Mountain Collection By Hafthor Björnsson","description":"\u003cp data-start=\"115\" data-end=\"382\"\u003eBuilt on raw power and unshakable strength, this collection embodies Hafthor “The Mountain” Björnsson. Bold scents, premium beard care, and performance-driven formulas crafted for men who dominate every arena. Unleash your inner titan—strong, enduring, unstoppable.\u003c\/p\u003e","products":[{"product_id":"the-mountain-hafthor-collection","title":"The Mountain Bundle","description":"\u003cp data-end=\"362\" data-start=\"131\"\u003eBuilt for a beard as powerful as \u003cstrong data-end=\"211\" data-start=\"190\"\u003eHafthor Bjornsson\u003c\/strong\u003e himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"409\" data-start=\"364\"\u003e\u003cstrong data-is-last-node=\"\" data-end=\"409\" data-start=\"364\"\u003eTrain like Thor. Beard like The Mountain.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":46528537067572,"sku":"TM-BUNDLE","price":132.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain-bundle-30_1.png?v=1756058359"},{"product_id":"cologne-mountain-collection","title":"Concentrated Cologne - Mountain","description":"\u003cp data-start=\"240\" data-end=\"436\"\u003eCommand every room with the signature fragrance worn by \u003cstrong data-start=\"296\" data-end=\"317\"\u003eHafthor Bjornsson\u003c\/strong\u003e, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it \u003cstrong data-start=\"426\" data-end=\"435\"\u003eroars\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"580\"\u003eCrafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like a legend.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":46670042857524,"sku":"COLO-MOUN","price":69.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_Cologne_Render_OUTER.png?v=1762440127"},{"product_id":"day-oil-beard-oil-mountain","title":"Day Oil Liquid Beard Oil - Mountain","description":"\u003cp data-start=\"139\" data-end=\"165\"\u003e\u003cstrong data-start=\"139\" data-end=\"163\"\u003eCONQUER THE MOUNTAIN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"167\" data-end=\"299\"\u003eThis isn’t just beard oil—it’s the strength of stone, the spirit of a Viking, and the air of the mountain captured in liquid form.\u003c\/p\u003e\n\u003cp data-start=\"301\" data-end=\"490\"\u003eBorn from the resilience of Hafthor Björnsson himself, this Day Liquid Tonic was crafted to embody the endurance and power it takes to move mountains. One drop, and you carry that legacy.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"519\"\u003e\u003cstrong data-start=\"492\" data-end=\"517\"\u003eWHY IT REIGNS SUPREME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"520\" data-end=\"816\"\u003e\n\u003cli data-start=\"520\" data-end=\"628\"\u003e\n\u003cp data-start=\"522\" data-end=\"628\"\u003e\u003cstrong data-start=\"522\" data-end=\"550\"\u003eFortifies \u0026amp; Fuels Growth\u003c\/strong\u003e – Builds unshakable strength in every strand for a fuller, legendary beard.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"629\" data-end=\"725\"\u003e\n\u003cp data-start=\"631\" data-end=\"725\"\u003e\u003cstrong data-start=\"631\" data-end=\"670\"\u003eLightweight, Fast-Absorbing Formula\u003c\/strong\u003e – No grease, no residue—just raw Viking performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"726\" data-end=\"816\"\u003e\n\u003cp data-start=\"728\" data-end=\"816\"\u003e\u003cstrong data-start=\"728\" data-end=\"757\"\u003eCommanding Mountain Scent\u003c\/strong\u003e – Bold, crisp, and timeless—like standing atop the peak.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"818\" data-end=\"886\"\u003e\u003cstrong data-start=\"818\" data-end=\"853\"\u003eSTRENGTH. LEGACY. VIKING POWER.\u003c\/strong\u003e\u003cbr data-start=\"853\" data-end=\"856\"\u003e\u003cstrong data-start=\"856\" data-end=\"884\"\u003eAPPLY DAILY—AND CONQUER.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47053645316148,"sku":"DayOil-TM","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_DayOil_RENDER_Front_TW.png?v=1756484874"},{"product_id":"night-liquid-beard-oil-mountain","title":"Night Liquid Beard Oil - Mountain","description":"\u003cp data-start=\"139\" data-end=\"181\"\u003e\u003cstrong data-start=\"139\" data-end=\"179\"\u003eHARNESS THE MOUNTAIN WHILE YOU SLEEP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"183\" data-end=\"253\"\u003eThis isn’t just beard oil—it’s overnight strength forged in silence.\u003c\/p\u003e\n\u003cp data-start=\"255\" data-end=\"484\"\u003eInfused with Hafthor Björnsson’s unshakable spirit, this Night Liquid Elixir channels the resilience of the mountain into every drop. While you rest, it restores, fortifies, and prepares your beard to rise with unmatched power.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"513\"\u003e\u003cstrong data-start=\"486\" data-end=\"511\"\u003eWHY IT REIGNS SUPREME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"514\" data-end=\"768\"\u003e\n\u003cli data-start=\"514\" data-end=\"589\"\u003e\n\u003cp data-start=\"516\" data-end=\"589\"\u003e\u003cstrong data-start=\"516\" data-end=\"541\"\u003eOvernight Restoration\u003c\/strong\u003e – Deep hydration and renewal while you sleep.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"590\" data-end=\"678\"\u003e\n\u003cp data-start=\"592\" data-end=\"678\"\u003e\u003cstrong data-start=\"592\" data-end=\"615\"\u003eBeard Fortification\u003c\/strong\u003e – Repairs, strengthens, and eliminates dryness and weakness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"768\"\u003e\n\u003cp data-start=\"681\" data-end=\"768\"\u003e\u003cstrong data-start=\"681\" data-end=\"710\"\u003eCommanding Mountain Scent\u003c\/strong\u003e – Bold and enduring—like the air at dawn atop the peak.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"770\" data-end=\"832\"\u003e\u003cstrong data-start=\"770\" data-end=\"813\"\u003eAWAKEN WITH A BEARD AS STRONG AS STONE.\u003c\/strong\u003e\u003cbr data-start=\"813\" data-end=\"816\"\u003e\u003cstrong data-start=\"816\" data-end=\"830\"\u003eORDER NOW.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47053645381684,"sku":"NightOil-TM","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_NightOil_RENDER_Front_TW.png?v=1756484893"},{"product_id":"beard-balm-mountain","title":"Beard Balm - Mountain","description":"\u003cp data-start=\"138\" data-end=\"183\"\u003e\u003cstrong data-start=\"138\" data-end=\"181\"\u003eTAME THE WILDERNESS. RULE THE MOUNTAIN.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"185\" data-end=\"276\"\u003eAn untamed beard is a burden. A true Viking commands it—sculpted, strong, and unshakable.\u003c\/p\u003e\n\u003cp data-start=\"278\" data-end=\"478\"\u003eInfused with Hafthor Björnsson’s unyielding spirit, this beard balm doesn’t just style—it forges your beard into a symbol of power and legacy. Nourish, shape, and command with the strength of stone.\u003c\/p\u003e\n\u003cp data-start=\"480\" data-end=\"507\"\u003e\u003cstrong data-start=\"480\" data-end=\"505\"\u003eWHY IT REIGNS SUPREME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"508\" data-end=\"779\"\u003e\n\u003cli data-start=\"508\" data-end=\"584\"\u003e\n\u003cp data-start=\"510\" data-end=\"584\"\u003e\u003cstrong data-start=\"510\" data-end=\"530\"\u003eUnbreakable Hold\u003c\/strong\u003e – Controls and sculpts without stiffness or grease.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"585\" data-end=\"689\"\u003e\n\u003cp data-start=\"587\" data-end=\"689\"\u003e\u003cstrong data-start=\"587\" data-end=\"615\"\u003eDeep Viking Conditioning\u003c\/strong\u003e – Fortifies and softens for a beard as enduring as the mountain itself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"690\" data-end=\"779\"\u003e\n\u003cp data-start=\"692\" data-end=\"779\"\u003e\u003cstrong data-start=\"692\" data-end=\"721\"\u003eCommanding Mountain Scent\u003c\/strong\u003e – Bold, crisp, and timeless—like the air at the summit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"781\" data-end=\"843\"\u003e\u003cstrong data-start=\"781\" data-end=\"824\"\u003eNO WEAKNESS. NO SURRENDER. ONLY LEGEND.\u003c\/strong\u003e\u003cbr data-start=\"824\" data-end=\"827\"\u003e\u003cstrong data-start=\"827\" data-end=\"841\"\u003eORDER NOW.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47053645971508,"sku":"Balm-TM","price":37.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_Balm_RENDER_Front_TW_c7a89777-b1e6-404f-a55f-16d73d9ba3d1.png?v=1756485005"},{"product_id":"beard-wash-mountain","title":"Beard Wash - Mountain","description":"\u003cp data-start=\"80\" data-end=\"122\"\u003e\u003cstrong data-start=\"80\" data-end=\"120\"\u003eCONQUER THE MOUNTAIN WITH EVERY WASH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"124\" data-end=\"234\"\u003eA neglected beard doesn’t carry strength—it carries weakness. This isn’t just a wash—it’s a ritual of power.\u003c\/p\u003e\n\u003cp data-start=\"236\" data-end=\"403\"\u003eInfused with Hafthor Björnsson’s unyielding spirit, this Beard Wash cleanses, strengthens, and prepares your beard like a Viking readying for battle on the mountain.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"432\"\u003e\u003cstrong data-start=\"405\" data-end=\"430\"\u003eWHY IT REIGNS SUPREME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"433\" data-end=\"719\"\u003e\n\u003cli data-start=\"433\" data-end=\"530\"\u003e\n\u003cp data-start=\"435\" data-end=\"530\"\u003e\u003cstrong data-start=\"435\" data-end=\"459\"\u003eDeep Cleansing Power\u003c\/strong\u003e – Removes dirt, oil, and buildup without stripping natural strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"531\" data-end=\"628\"\u003e\n\u003cp data-start=\"533\" data-end=\"628\"\u003e\u003cstrong data-start=\"533\" data-end=\"562\"\u003eFortification \u0026amp; Hydration\u003c\/strong\u003e – Strengthens every strand while keeping it soft and resilient.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"629\" data-end=\"719\"\u003e\n\u003cp data-start=\"631\" data-end=\"719\"\u003e\u003cstrong data-start=\"631\" data-end=\"660\"\u003eCommanding Mountain Scent\u003c\/strong\u003e – Bold, crisp, and enduring—like the wind at the summit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"721\" data-end=\"793\"\u003e\u003cstrong data-start=\"721\" data-end=\"761\"\u003eNO WEAKNESS. NO RETREAT. ONLY POWER.\u003c\/strong\u003e\u003cbr data-start=\"761\" data-end=\"764\"\u003e\u003cstrong data-start=\"764\" data-end=\"791\"\u003eWASH. FORTIFY. CONQUER.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47053646004276,"sku":"Wash-TM","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_BeardWash_RENDER_Front_TW.png?v=1756484929"},{"product_id":"beard-conditioner-mountain","title":"Beard Conditioner - Mountain","description":"\u003cp data-start=\"126\" data-end=\"159\"\u003e\u003cstrong data-start=\"126\" data-end=\"157\"\u003eCONDITION. FORTIFY. ENDURE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"161\" data-end=\"283\"\u003eA dry, brittle beard doesn’t show strength—it shows weakness. True power is forged through care, resilience, and legacy.\u003c\/p\u003e\n\u003cp data-start=\"285\" data-end=\"465\"\u003eInfused with Hafthor Björnsson’s indomitable spirit, this Beard Conditioner hydrates, restores, and fortifies your beard with the same mountain-born strength that built a legend.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"494\"\u003e\u003cstrong data-start=\"467\" data-end=\"492\"\u003eWHY IT REIGNS SUPREME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"495\" data-end=\"755\"\u003e\n\u003cli data-start=\"495\" data-end=\"572\"\u003e\n\u003cp data-start=\"497\" data-end=\"572\"\u003e\u003cstrong data-start=\"497\" data-end=\"524\"\u003eDeep Hydration \u0026amp; Repair\u003c\/strong\u003e – Softens, strengthens, and banishes dryness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"573\" data-end=\"662\"\u003e\n\u003cp data-start=\"575\" data-end=\"662\"\u003e\u003cstrong data-start=\"575\" data-end=\"599\"\u003eViking Fortification\u003c\/strong\u003e – Reinforces every strand for a fuller, more enduring beard.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"663\" data-end=\"755\"\u003e\n\u003cp data-start=\"665\" data-end=\"755\"\u003e\u003cstrong data-start=\"665\" data-end=\"694\"\u003eCommanding Mountain Scent\u003c\/strong\u003e – Crisp, bold, and timeless—like the breath of the summit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"757\" data-end=\"800\"\u003e\u003cstrong data-start=\"757\" data-end=\"798\"\u003eLEGENDS AREN’T WEAK. BUILD YOURS NOW.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47053646102580,"sku":"Cond-TM","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_Conditioner_RENDER_Front_TW.png?v=1756484945"},{"product_id":"beard-butter-mountain","title":"Beard Butter - Mountain","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:a3c4e7bc-aee7-48d7-a69e-96cc94f173fb-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ad98d853-20ea-4ded-9478-c8ebc71907b3\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-start=\"65\" data-end=\"392\"\u003eConquer the wild and own the peak. A neglected beard weakens any warrior — a real Viking masters his. Powered by Hafthor Björnsson’s untamed strength, this Beard Butter doesn’t just condition; it turns your beard soft, hydrated, and ready for anything. Smooth it on, shape it, and let it fuel your beard with giant-level force.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"608\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhy it stands out: deep hydration that softens tough hairs, light-to-medium control that crushes frizz, all-day nourishment for beard and skin, and a bold mountain-fresh scent that hits like cold air at the summit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47288446484532,"sku":"TM-BUTTER","price":27.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_Butter_RENDER_Front_TW_1_1.png?v=1764305064"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/collections\/Mountain-bundle-30_1.png?v=1760885294","url":"https:\/\/cacheckout.thebeardstruggle.com\/en-au\/collections\/mountain-collection-by-hafthor-bjornsson.oembed","provider":"The Beard Struggle Canada","version":"1.0","type":"link"}