{"title":"Beard Essentials","description":"","products":[{"product_id":"viking-sea-mineral-beard-mask","title":"VIKING SEA MINERAL BEARD MASK","description":"\u003ch3 data-start=\"57\" data-end=\"113\"\u003eTHE DEAD SEA RECOVERY SYSTEM FOR A BEARD BUILT TO ENDURE\u003c\/h3\u003e\n\u003cp data-start=\"115\" data-end=\"242\"\u003eModern life destroys your beard like battle destroyed Viking warriors. The difference? They had secret weapons. Now you do too.\u003c\/p\u003e\n\u003ch3 data-start=\"244\" data-end=\"794\"\u003eWHAT MAKES IT UNSTOPPABLE?\u003c\/h3\u003e\n\u003cp data-start=\"244\" data-end=\"794\"\u003e\u003cbr\u003e\u003cstrong\u003eCOMBAT-GRADE MINERALS \u003c\/strong\u003e– Salvaged from the legendary Dead Sea, these rare elements penetrate deep into damaged follicles where ordinary products fail.\u003cbr\u003e\u003cstrong\u003ePROTEIN RESTRUCTURING\u003c\/strong\u003e – Repairs split ends and weak fibers with military precision, reinforcing every strand.\u003cbr\u003e\u003cstrong\u003eVITAMIN POWER MATRIX \u003c\/strong\u003e– A blend of E, B5, and Biotin that fortifies your beard with an impenetrable shield against future damage.\u003cbr\u003e\u003cstrong\u003eFOUR-OIL WARRIOR BLEND\u003c\/strong\u003e – Castor, Almond, Rice Bran, and Argan oils provide deep nourishment that weak formulas can’t match.\u003c\/p\u003e\n\u003cp data-start=\"837\" data-end=\"940\"\u003eApply this \u003cstrong\u003econcentrated\u003c\/strong\u003e formula 1-2 times weekly to transform your beard from battle-worn to legendary.\u003c\/p\u003e\n\u003ch3 data-start=\"942\" data-end=\"1001\"\u003eA STRONG BEARD DOESN’T HAPPEN BY ACCIDENT. CLAIM YOURS NOW.\u003c\/h3\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":9806927822900,"sku":"VIKING-SEA","price":38.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/products\/16486778306612.png?v=1762439468"},{"product_id":"voxtr-beard-growth-accelerator-serum","title":"Voxtr Patchy Beard Support Serum","description":"\u003cp\u003e\nHere’s what makes this formula feel like a blessing from Gefjun, the goddess of agriculture and abundance herself. VOXTR is built for men who want patchy areas to look cleaner, fuller, and easier to style.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe secret is our VOXTR Beard Care Complex™, a carefully selected blend of beard-conditioning ingredients designed to support the look and feel of a fuller, better-groomed beard routine.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSupports the look of a fuller, better-groomed beard\u003c\/li\u003e\n  \u003cli\u003eHelps improve the appearance of patchy or uneven areas\u003c\/li\u003e\n  \u003cli\u003eConditions facial hair so it feels softer and easier to manage\u003c\/li\u003e\n  \u003cli\u003eHelps the beard area feel hydrated, refreshed, and comfortable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\nCovered by our 120-day satisfaction guarantee. See full terms for details.\n\u003c\/p\u003e\n\n\u003cp\u003e\n50ml \/ 1.69 fl oz. twist top applicator bottle.\n\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"60 Days","offer_id":39356456239156,"sku":"SERU-VOXT-60","price":42.97,"currency_code":"CAD","in_stock":true},{"title":"120 Days","offer_id":39356456271924,"sku":"SERU-VOXT-120","price":80.97,"currency_code":"CAD","in_stock":true},{"title":"180 Days","offer_id":39356456304692,"sku":"SERU-VOXT-180","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/products\/VoxtrBoxOpen_559aeea3-bc1b-44ce-851b-e8c9abfed3a5.png?v=1759288761"},{"product_id":"day-liquid-tonic-beard-oil","title":"Day Liquid Beard Tonic","description":"\u003cp\u003e\u003cstrong\u003eHYDRATE. SOFTEN. COMMAND THE DAY.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDust, dryness, and daily wear can leave your beard feeling rough and harder to manage. A better beard starts with a better daily routine.\u003c\/p\u003e\n\u003cp\u003eDay Liquid Beard Tonic helps soften facial hair, improve the look of dryness, and keep your beard feeling fresh, smooth, and well-groomed throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY MEN USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDAILY MOISTURE\u003cbr\u003eHelps your beard feel softer, smoother, and easier to manage.\u003c\/p\u003e\n\u003cp\u003eCLEAN, NON-GREASY FINISH\u003cbr\u003eLightweight feel with no heavy residue.\u003c\/p\u003e\n\u003cp\u003eREFRESHING TBS SCENT\u003cbr\u003eA bold daily fragrance that keeps your routine feeling fresh.\u003c\/p\u003e\n\u003cp\u003eBETTER-GROOMED LOOK\u003cbr\u003eHelps reduce the look of dullness and roughness for a cleaner, more polished beard.\u003c\/p\u003e\n\u003cp\u003eFORMULATED FOR DAILY BEARD CARE\u003c\/p\u003e\n\u003cp\u003e✔ Made with natural conditioning oils.\u003cbr\u003e✔ Helps soften and smooth facial hair.\u003cbr\u003e✔ Supports a fresh, well-kept beard routine.\u003c\/p\u003e\n\u003cp\u003eDon’t let dryness take over your beard. Claim your Day Liquid Beard Tonic and keep your beard ready for whatever the day brings.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Viking Storm","offer_id":39384243961908,"sku":"OIL-DAY-STOR-2021","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Alfheim's Forests","offer_id":39384244289588,"sku":"OIL-DAY-ALFH-2021","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Valhalla's Gates","offer_id":39384244191284,"sku":"OIL-DAY-VALH-2021","price":29.97,"currency_code":"CAD","in_stock":true},{"title":"Asgardian Secret","offer_id":39384244092980,"sku":"OIL-DAY-ASGA-2021","price":29.97,"currency_code":"CAD","in_stock":true},{"title":"Aesir's Triumph","offer_id":39467649433652,"sku":"OIL-DAY-AESI-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Vanir's Wisdom","offer_id":39467649466420,"sku":"OIL-DAY-VANI-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Surtr's Fury","offer_id":39511524966452,"sku":"OIL-DAY-SURT-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Loki Unscented","offer_id":41156815945780,"sku":"Loki-Dayoil","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Eternal Legacy","offer_id":47036266905652,"sku":"EL-DayOil","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Day_Oil_group_cdb2c756-1379-4d8c-ae4f-0dc2bae1efb7.png?v=1743808424"},{"product_id":"radiance-beard-wash-shampoo","title":"Radiance Beard Wash","description":"\u003cdiv class=\"buy-box-short-desc\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLooking for a way to clean your beard without damaging it? Look no further than our Radiance Beard Wash. \u003c\/span\u003e\u003cstrong\u003eThis cleanser reduces itchiness, softens your beard\u003c\/strong\u003e\u003cspan\u003e, and promotes a fuller, more natural look without damaging or drying your facial hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlus, our luxurious cologne-grade fragrances will leave you smelling great all day long. \u003c\/span\u003e\u003cstrong\u003eOur Viking beard wash is also cruelty-free\u003c\/strong\u003e\u003cspan\u003e, paraben-free, and vegan-friendly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCleanse \u0026amp; Nourish For A Softer, Smoother Beard\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLuxurious Cologne-Grade Fragrances\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAll Beard \u0026amp; Skin Types\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCruelty-Free, Paraben-Free, Vegan-Friendly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e240 mL \/ 8 US. fl. oz. PET Bullet Bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003c\/div\u003e","brand":"The Beard Struggle","offers":[{"title":"Viking Storm","offer_id":39384244846644,"sku":"WASH-STOR-2021","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Alfheim's Forests","offer_id":39384244977716,"sku":"WASH-ALFH-2021","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Valhalla's Gates","offer_id":39384244944948,"sku":"WASH-VALH-2021","price":29.97,"currency_code":"CAD","in_stock":true},{"title":"Asgardian Secret","offer_id":39384244912180,"sku":"WASH-ASGA-2021","price":29.97,"currency_code":"CAD","in_stock":true},{"title":"Aesir's Triumph","offer_id":39467649957940,"sku":"WASH-AESI-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Vanir's Wisdom","offer_id":39467649990708,"sku":"WASH-VANI-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Surtr's Fury","offer_id":39511525064756,"sku":"WASH-SURT-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Loki Unscented","offer_id":41156823973940,"sku":"Loki-Wash","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Eternal Legacy","offer_id":47036267855924,"sku":"EL-Wash","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/products\/28097938096180.png?v=1762439692"},{"product_id":"radiance-beard-conditioner","title":"Radiance Beard Conditioner","description":"\u003cdiv class=\"buy-box-short-desc\"\u003e\n\u003ch3 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\"\u003eTHE PROFESSIONAL EDGE OTHER MEN MISS\u003c\/h3\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eWhat separates respected beards from ignored ones? One critical step:\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003e\u003cstrong\u003eRADIANCE BEARD CONDITIONER DELIVERS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eSILK-INFUSED FORMULA\u003c\/strong\u003e - Apricot kernel oil and silk amino acids create touchable softness that gets noticed\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eFRIZZ ELIMINATION\u003c\/strong\u003e - Instantly tames wild hairs that undermine your image\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eSIGNATURE SCENT\u003c\/strong\u003e - Premium cologne-grade fragrance that works as your secret advantage\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eSUPERIOR STANDARDS\u003c\/strong\u003e - Cruelty-free, paraben-free, and vegan-friendly when others cut corners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\"\u003eTIME TO DECIDE:\u003c\/h3\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eAccept a beard that works against you daily...\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eOr upgrade to the conditioner that makes your beard your strongest asset.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Beard Struggle","offers":[{"title":"Viking Storm","offer_id":39384245436468,"sku":"COND-STOR-2021","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Alfheim's Forests","offer_id":39384245534772,"sku":"COND-ALFH-2021","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Valhalla's Gates","offer_id":39384245502004,"sku":"COND-VALH-2021","price":29.97,"currency_code":"CAD","in_stock":true},{"title":"Asgardian Secret","offer_id":39384245469236,"sku":"COND-ASGA-2021","price":29.97,"currency_code":"CAD","in_stock":true},{"title":"Aesir's Triumph","offer_id":39467649663028,"sku":"COND-AESI-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Vanir's Wisdom","offer_id":39467649794100,"sku":"COND-VANI-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Surtr's Fury","offer_id":39511525031988,"sku":"COND-SURT-2021","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Loki Unscented","offer_id":41156824465460,"sku":"Loki-Cond","price":34.97,"currency_code":"CAD","in_stock":true},{"title":"Eternal Legacy","offer_id":47036268544052,"sku":"EL-Cond","price":34.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/products\/28097938456628.png?v=1762439695"},{"product_id":"night-liquid-elixir-beard-oil","title":"Night Liquid Elixir Oil","description":"\u003cp\u003eDon’t let dryness leave your beard feeling rough, dull, or harder to manage.\u003c\/p\u003e\n\u003cp\u003eWake up to a softer, smoother, better-groomed beard with our overnight beard oil. 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Stand out, demand better, and dominate your day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROTECT YOUR BODY LIKE YOU PROTECT YOUR REPUTATION.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORDER MARAUDER’S DEFENSE NOW.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Beard Struggle","offers":[{"title":"Viking Storm","offer_id":41054323867700,"sku":"Deo-VStorm","price":22.97,"currency_code":"CAD","in_stock":true},{"title":"Alfheim's Forests","offer_id":41054323966004,"sku":"Deo-AForests","price":22.97,"currency_code":"CAD","in_stock":true},{"title":"Valhalla's Gates","offer_id":41054323900468,"sku":"Deo-VGates","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Asgardian Secret","offer_id":41054323933236,"sku":"Deo-ASecret","price":24.97,"currency_code":"CAD","in_stock":true},{"title":"Aesir's Triumph","offer_id":41054323998772,"sku":"Deo-ATriumph","price":25.97,"currency_code":"CAD","in_stock":true},{"title":"Vanir's Wisdom","offer_id":41054324031540,"sku":"Deo-VWisdom","price":25.97,"currency_code":"CAD","in_stock":true},{"title":"Surtr's Fury","offer_id":41054324064308,"sku":"Deo-SFury","price":25.97,"currency_code":"CAD","in_stock":true},{"title":"Eternal Legacy","offer_id":47040945356852,"sku":"Deo-EL","price":25.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/products\/Deodorant_Storm_Closed_RENDER_TW.png?v=1762439897"},{"product_id":"beard-cream","title":"Beard Cream: Defeat Dryness and Itch","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExperience the perfect balance of hydration, frizz control, and easy styling with our non-greasy beard itch cream. \u003c\/span\u003e\u003cstrong\u003eDesigned for beard enthusiasts\u003c\/strong\u003e\u003cspan\u003e who demand more from their grooming routine, this lightweight cream tackles dryness, itchiness, and product buildup while providing long-lasting scent and sensitive skin care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e\u003cspan\u003e Tame and style your beard effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMoisture Lock:\u003c\/strong\u003e\u003cspan\u003e Hyaluronic Acid ensures deep hydration without the grease.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eSensitive Skin Safe:\u003c\/strong\u003e\u003cspan\u003e Gentle on skin, tough on frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eAll Beard Lengths:\u003c\/strong\u003e\u003cspan\u003e Perfect for any beard length, from scruff to full.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSimplify your routine and keep your beard looking sharp all day. 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