YOUR BEARD IS LOSING NUTRIENTS DAILY 24-HOUR BEARD RESTORATION SYSTEM DAY TONIC Eliminates itch instantly Zero grease, maximum control All-day performance NIGHT FORMULA Repairs damage while you sleep Prevents breakage instantly 50% healthier growth, verified Tips for Hydration and Growth Did you know that a well-maintained beard grows up to...
CLEANER. SOFTER. STRONGER. NO COMPROMISES. ATTENTION MEN WHO TAKE THEIR BEARD SERIOUSLY Your beard isn’t regular hair—so why are you treating it like it is? Harsh shampoos strip away natural oils, leaving your beard dry, rough, and unruly. Radiance Beard Wash & Conditioner is built for beard excellence, delivering the...
STYLE WITHOUT SACRIFICE. PROTECT WHAT YOU BUILD. Men destroy their beards daily with heat styling. The damage accumulates—brittle strands, split ends, permanent weakening. While others accept this loss, warriors protect what they value. THE 100% NATURAL THERMAL ARMOR TRIPLE-OIL DEFENSE MATRIX – Rice Bran, Argan, and Avocado oils form an...
THE SOLUTION YOUR BEARD HAS BEEN BEGGING FOR Our Day Liquid Beard Tonic delivers: INSTANT RELIEF - Premium olive derived squalane and sunflower oil penetrate deep beneath your beard, soothing irritated skin on contact ALL-DAY PROTECTION - Creates an invisible shield against UV rays and environmental pollutants that damage beard...
CONTROL. STRENGTH. RESPECT. YOUR BEARD REVEALS YOUR CHARACTER. WHAT IS YOURS SAYING ABOUT YOU? Most balms leave you looking greasy, unkempt, and unprofessional. A sloppy, untamed beard tells the world you’re unfocused, unreliable, and not in control. That’s not you. That’s not how warriors carry themselves. Warrior’s Beard Balm is...
THE ONLY FORMULA THAT DELIVERS DEEP HYDRATION WITHOUT THE GREASY MESS DEEP HYDRATION THAT LASTS: Penetrates each hair for 24-hour softness and control. No mid-day dryness. ZERO GREASE FORMULA: Absorbs instantly. No oil slick. No stained pillowcases. No shiny residue. DOMINANT SCENT: Cologne-grade fragrance engineered to command attention without overwhelming....
THE DEAD SEA RECOVERY SYSTEM FOR A BEARD BUILT TO ENDURE Modern life destroys your beard like battle destroyed Viking warriors. The difference? They had secret weapons. Now you do too. WHAT MAKES IT UNSTOPPABLE? COMBAT-GRADE MINERALS – Salvaged from the legendary Dead Sea, these rare elements penetrate deep into...
Elevate your grooming game with our Viking-inspired Beard and Mustache Wax. Designed for the modern man who values his appearance and seeks mastery over his beard. Crafted with natural ingredients like lanolin, shea butter, and essential oils, our wax offers medium to high hold for all-day style endurance. Make your...
FORGE A BEARD WORTHY OF A VIKING A wild, untamed beard doesn’t command respect. The Carbon X 3-in-1 Heated Beard Straightener is engineered to tame, style, and strengthen in minutes—without damage, without frustration. WHY CARBON X WINS PRECISION STYLING – Sculpt your beard with unmatched ease, achieving a sharp, structured...
Regular price$255.00 CADSale price
from $143.00 CAD
FROM PATHETIC TO POWERFUL IN 90 DAYS - GUARANTEED THE BEARD YOU WANT EXISTS. VOXTR UNLOCKS IT. Weak beards destroy credibility. Stop settling now. THE VOXTR ADVANTAGE: TBS MICRO-NEEDLE TECHNOLOGY - Forces dormant follicles to activate when nothing else works MILITARY-GRADE GROWTH SERUM - Floods follicles with nutrients other men...
Regular price$125.00 CADSale price
from $66.00 CAD
WARNING: YOUR CURRENT COLOGNE IS WASTING YOUR MONEY THE VIKING ADVANTAGE Most colognes fade. Most colognes fail. This one dominates. 24-HOUR POWER – Commands attention long after others disappear. MILITARY-GRADE CONCENTRATION – 6x stronger than standard formulas. ZERO HARMFUL ADDITIVES – No alcohol. No parabens. No compromise. ETHICAL DOMINANCE –...
Enhance your beard growth journey with the Voxtr Precision Micro-Derma Beard Roller. Designed for optimal skin stimulation without discomfort, this tool works to increase blood flow and nutrient absorption in the beard area. Its ergonomic design and durable construction make it a staple in any beard care routine, promoting a...
Discover your beard's true potential with The Beard Struggle's 9 Oil Voyager Sample Pack. Each of the nine sachets offers a unique blend, from invigorating to earthy scents, crafted with natural ingredients like argan oil, jojoba oil, and vitamin E. Designed for the adventurous spirit, this pack allows you to...
YOUR BEARD REVEALS YOUR STANDARDS While other men struggle with dry, itchy beards that repel instead of attract... RADIANCE BEARD WASH DELIVERS: INSTANT TRANSFORMATION - Aloe vera and silk amino acids eliminate itching on contact FULLNESS ACTIVATION - Specialized formula reveals your beard's true potential COLOGNE-GRADE SCENT - Leaves a...
CLEANSE LIKE A WARRIOR. SMELL LIKE A LEGEND. Ordinary body washes strip your skin, leaving it dry, irritated, and smelling like chemicals. You deserve better. The Beard Struggle Viking Body Wash is built for men who demand a deep clean without compromise. Formulated to be tough on dirt but gentle...
TBS Package Protection provides protection for shipments that are lost, broken, or stolen. Add TBS Package Protection to your cart at checkout to enable protection.
TRANSFORM YOUR BEARD OVERNIGHT Our Night Beard Oil delivers: DEEP REPAIR - Premium squalane and natural oils penetrate deeply while you sleep, fixing damage you didn't even know existed PILLOW-FRIENDLY FORMULA - Advanced lightweight technology absorbs completely, leaving zero residue on your bedding STRESS-DISSOLVING FRAGRANCE - Our signature calming scent...
QUESTION EVERYTHING. PROTECT WHAT MATTERS. While you've been focused on staying fresh, mainstream deodorants have been loading your body with aluminum, synthetic fragrances, and chemicals you can’t pronounce. That ends now. Marauder’s Defense is built for men who refuse to settle for anything less than total control. WHY IT DOMINATES...
THE PROFESSIONAL BEARD ADVANTAGE: DAY/NIGHT ATTACK SYSTEM - Premium oils work 24 hours to transform your beard when others sleep WARRIOR'S BALM FORMULATION - Beeswax and botanical extracts provide control others can't match RADIANCE WASH & CONDITION - Eliminates irritation that most men simply accept VIKING SEA MINERAL MASK -...
Regular price$169.00 CADSale price
from $132.00 CAD
THE PROFESSIONAL EDGE OTHER MEN MISS What separates respected beards from ignored ones? One critical step: RADIANCE BEARD CONDITIONER DELIVERS: SILK-INFUSED FORMULA - Apricot kernel oil and silk amino acids create touchable softness that gets noticed FRIZZ ELIMINATION - Instantly tames wild hairs that undermine your image SIGNATURE SCENT - Premium...
Just hang this air freshener in your car and feel the refreshing smell of Fenrir's Wrath. It's made with high-quality density sponge paper, perfect for any area.
7 WAYS THIS SYSTEM TRANSFORMS YOUR BEARD (NO BS): INSTANT RELIEF - Eliminates maddening itch in 4 minutes flat. Throw away your scratching comb. VIKING-FORGED TOOLS - Our Norse-inspired brush and comb don't just style - they distribute oils where needed most for maximum control. SUPERIOR STYLING - 37% more...
Regular price$215.00 CADSale price
from $182.00 CAD
URGENT NOTICE TO BEARDED MEN: Your current beard products are delivering mediocre results because they were designed for average beards. But there's nothing average about you or the beard you deserve. THE COMPLETE 5-PART PROFESSIONAL SYSTEM FOR SUPERIOR BEARD DOMINANCE: PROFESSIONAL-GRADE BALM: Delivers instant control when other products surrender. Tames...
Regular price$179.00 CADSale price
from $132.00 CAD
Add a touch of Nordic flair to your winter style with the Valkyrie Pom-Pom Beanie. Inspired by the powerful female warriors of Viking lore, this women's beanie offers both warmth and a distinct, adventurous style. The cozy pom-pom adds a playful twist, making this beanie a perfect blend of comfort...
Just hang this air freshener in your car and feel the refreshing smell of Mjölnir Strike. It's made with high-quality density sponge paper, perfect for any area!
Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...
One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...
Achieve greatness with the Mjolnir Fabric Spray - a gift befitting those who exude the strength of Odin. Infused with the essence of the Norse gods, this spray keeps your garments invigorated, reflecting the resilience of a true Viking. Secure this gift and carry the aura of Mjolnir with you on...
Elevate your beard game with The Inferno Kit, your all-in-one solution for a fuller, more luxurious beard.Including oils, balm, butter, wash, conditioner, brush, heat spray, and the Carbon X heated straightener, this kit has everything to nourish, style, and protect your beard. Achieve softness, shine, and a neat, polished look...
Regular price$379.00 CADSale price
from $277.00 CAD
Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg Travel Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too). It...
Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...
STOP STRUGGLING WITH YOUR BEARD. DOMINATE IT. Your untamed beard is costing you respect. A wild, frizzy, uneven mess doesn’t signal strength—it signals a lack of control. That ends today. THE CARBON X SYSTEM: THE LAST BEARD KIT YOU’LL EVER NEED Barbers use the right tools. Now you have them...
Forge your path to modern Viking excellence with The Beard Struggle's Bamboo Toothbrush. Embrace the fusion of ancient resilience and cutting-edge sustainability as you conquer both dental hygiene and the world. Unleash your inner warrior, redefine your grooming arsenal, and claim your Bamboo Toothbrush – a symbol of strength, style,...
Introducing the Can Koozie: keep your drinks cool and your hands cozy! Say goodbye to warm beverages with our stylish and secure grip. It's the ultimate accessory for chilled drinks on the go. Get yours now and elevate your sipping experience! 🍻✨
Discover our Brand Identity Sticker Pack! It's packed with diverse, high-quality vinyl stickers featuring our iconic logos and designs. Perfect for personalizing your gear, these durable, weather-resistant stickers are easy to apply and remove. Eco-friendly packaging makes it an ideal choice for brand enthusiasts. Grab your pack and show off...
Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.
Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...
ATTENTION MEN WHO WANT A STRONGER, HEALTHIER, BETTER-LOOKING BEARD Struggling with rough, dry, or scruffy facial hair? Using random products that don’t work? That ends today. The Beard Essential Kit is built to fuel growth, maximize softness, and keep your beard in perfect shape—without the mess. WHAT’S INSIDE Beard Wash...
Regular price$115.00 CADSale price
from $103.00 CAD
The Beard Struggle's wooden soap saver is a soap dish designed to extend the life of your bar soap while keeping your sink/shower area clean and stylishly organized. Perfectly paired with The Beard Struggle's all-natural Skin Struggle soaps, this soap saver is a must-have addition to your grooming routine.
Embrace the spirit of modern Viking conquest with The Beard Struggle's exclusive Money Clip – Effortlessly melding ancient strength and contemporary style, this clip holds more than just currency; it holds the essence of your ambition. Command your finances with the confidence of a warrior, seize your destiny, and claim...
THE DIFFERENCE MAKERS WON'T COMPROMISE ON: HYDRATION TECHNOLOGY - Glycerin and shea butter restore life to neglected facial hair DEEP PENETRATION SYSTEM - Avocado and jojoba oils reach areas other products can't touch ENVIRONMENTAL SHIELD - Vitamin E creates invisible armor against daily damage ZERO GREASE FORMULA - Professional appearance...
WHY THIS BRUSH MATTERS: PREMIUM BEECHWOOD + VIKING EMBLEM - Signals status without saying a word COMBAT-READY NYLON BRISTLES - Defeats tangles others can't touch OIL DISTRIBUTION SYSTEM - Creates healthy shine instantly POCKET-READY DESIGN - Never be caught unprepared MAKE YOUR CHOICE: Accept a beard that undermines you... Or...
Premium Masculine Fragrance – Professionally crafted scent profile designed for confidence 100% Clean Ingredient Formula – No harmful chemicals, just effective natural ingredients for better results Versatile Performance System – Works effectively with any beard type or length, from stubble to full growth STOCK LIMITED Small-batch production. Next run: 8+...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...
Elevate your grooming with our Viking Skincare Kit, crafted for the modern man. This streamlined set includes: Defy: A clay cleansing bar for a deep clean. RISE & CRASH: Day and night creams for 24/7 hydration. PRIME: A blemish minimizer for clear skin. Plus, a free face scrubber and microfiber...
ONE TOOL TO RULE THEM ALL Your beard. Your body. Your balls. No gimmicks. No cuts. Just precision. Manscaped? They can take a seat. This is the real deal. Engineered for flawless trimming, sculpting, and refining—wherever you need it. WHY IT DOMINATES Titanium Blade – Razor-sharp for effortless trimming. Varangian...
BEARD WIPES – CLEAN BEARD. ZERO HASSLE. Food, sweat, and daily grime don’t belong in your beard. Stop walking around with yesterday’s lunch tangled in your whiskers. Whether it’s after a meal, a workout, or a long day, our unscented beard wipes give you an instant refresh—no sink required. WHY...
ODIN'S BEARD GIFT SET: LEGENDARY STATUS GUARANTEED Viking-engineered for exceptional men who demand the best. Accept no substitutes. THE ELITE ADVANTAGE: BATTLE-READY PACKAGING - Commands attention the moment it's received, setting expectations for greatness WARRIOR-GRADE INGREDIENTS - battle tested formulas outperform synthetic alternatives by 3X DOMINANT SCENT PROFILE - Professionally...
Regular price$186.00 CADSale price
from $140.00 CAD
Limited Edition Superbowl Weekend Exclusive - 50% Off Capture the raw power and rugged essence of the Viking spirit. Designed for the modern-day warrior embodying strength, courage, and determination. Scent Notes: Fresh Spicy, Amber, Citrus. Aromatic, Musky, Woody Herbal, Lavender, Warm Spicy Embody the essence of a rugged Viking. Ready...
INSPIRED BY EDDIE HALL – BUILT FOR DOMINANCE Eddie Hall didn’t ask for respect—he commanded it. This cologne oil captures his raw power, presence, and authority. THE FORMULA FOR UNDENIABLE PRESENCE INITIAL ASSAULT – Bergamot and black pepper demand attention within seconds. POWER POSITION – Juniper berry activates confidence receptors,...
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
Regular price$220.00 CADSale price
from $184.00 CAD
THE COMPLETE POWER CLEAN SYSTEM Our comprehensive grooming arsenal delivers: TOTAL BODY DOMINATION - Premium Radiance Body Wash cleanses every inch without stripping essential moisture. BEARD TRANSFORMATION - Specialized Beard Wash and Conditioner duo transforms facial hair from ordinary to extraordinary SKIN DETOXIFICATION - Professional-grade Clay Bar pulls impurities from...
Regular price$115.00 CADSale price
from $107.00 CAD
You’ve got the beard, now get the ring. Not just any ring though, this is a limited edition ring built out of white brass.
No exchanges or returns on rings.
Material: Solid White Brass
IMPRINT YOUR LEGACY. COMMAND YOUR SPACE. This isn’t just a fabric spray—it’s a call to battle. The Beard Struggle’s Viking Fabric Spray fuses the mystique of ancient forests with the bold, untamed spirit of the Vikings. Designed to transform any fabric into a beacon of strength and resilience, this formula...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.
Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.
Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster.
COMPOSITION: Full-grained cowhide (Crazy horse leather)
Patchy Beard? Weak Growth? Science Has the Answer. Not just grooming—this is engineered beard transformation. WHAT’S INSIDE: GROWTH ACTIVATOR SERUM – Targets dormant follicles with high-potency nutrients to accelerate thick, full beard growth. COMPLETE BEARD ENHANCEMENT SYSTEM – A fully optimized regimen designed to stimulate, strengthen, and sustain long-term growth....
Regular price$179.00 CADSale price
from $103.00 CAD
Looking to achieve the perfect beard and keep it looking its best? STRAIGHTEN - Ceramic heating plates evenly distribute heat across the entire surface, ensuring that your beard is left straight and curl-free VOLUMIZE - The only beard brush on the market to include a beard volumizer. The volumizer is...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Unlike other generic gift cards, The Beard Struggle gift card offers a curated selection of premium Viking-inspired grooming products designed for bearded men who demand quality. Whether it’s a birthday, holiday, or a surprise for a beard enthusiast, our gift cards let your loved ones pick from a wide range...
The Black Friday Bundle is the perfect way to get a luxurious, healthy beard. This is a limited-edition bundle only available during Black Friday up to 60% off! This bundle includes:✔ Beard Balm, Beard Butter ✔ Beard Wash, Beard Conditioner✔ Night Elixir & Day Liquid Tonic Beard OilThe gentle formula promotes healthy growth,...
Regular price$184.00 CADSale price
from $147.00 CAD
Unearth the forgotten legends of the past with our Special Reserve Night Oil. This product captures the spirit of an age when warriors roamed the land, and honor was won on the battlefield. Let our Special Reserve Night Oil transport you to a time when chivalry and adventure ruled the...
FORGED IN FIRE. BUILT TO LAST. This isn’t just a scent—it’s a statement. A fragrance that roars with the power of a red-hot forge and lingers long after the weak ones fade. Only 1,000 sets available. Will you claim yours? WHAT YOU GET Beard Balm & Beard Butter – ($59...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Discover the Undiscovered with the Scent Advent Saga! Dive into a 25-day odyssey of exploration with our exclusive Viking treasure chest. Each day unveils a new, unreleased scent in our concentrated cologne, meticulously crafted for the warrior's within - a blend of future classics and unique, limited editions. ⚡ Ultra-Exclusive Release! Only 500...
Enhance your beard care routine with our all-encompassing kit, meticulously crafted to meet every need of your grooming journey. This premium collection includes: Beard Balm: Our specially formulated balm tames and styles your beard, providing a medium hold with a natural, non-greasy finish. Beard Butter: Infused with nourishing ingredients, our beard butter...
For the man who is perfecting his day and night routine. Contains: Rise: Day Moisturizing Cream Defy: Clay Cleansing Bar Crash: Night Moisturizing Cream FREE: Face Scrubber FREE: Microfiber Towel Whether you are getting ready to conquer the day ahead or rest and rejuvenate, these moisturizers will work their magic...
Tame your beard with the Havamal 3-in-1 Heated Beard Straightening Tool, transforming grooming for any facial hair style.Achieve a sleek, polished look with ceramic plates for even heating, ionic technology to smooth frizz, and a unique volumizer for added fullness.It features three heat settings (160, 180, 200C) tailored for all...
Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.
If you're looking for the best of the best when it comes to beard care, look no further than the Apex Bundle. This top-of-the-line system includes everything you need to promote a fuller, more natural-looking beard. It also helps reduce split ends and may even reduce hair loss. Best of...
Regular price$993.00 CADSale price
from $586.00 CAD
Introducing the Steel-It-Up Water Bottle: the stylish and sturdy companion for all your hydration needs. Made from premium stainless steel, it keeps drinks hot or cold for hours. With its leak-proof design, it's ready for any adventure. Upgrade your hydration game today! 💧🦸♀️
It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...
The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.
The Brand Viking crest represents our togetherness and our battle to defend our brotherhood. This snapback make you an official part of The Beard Struggle Viking brotherhood.
Great Quality
Green under brim (not seen in images)
Official Brand Viking Snapback
Experience the ultimate in grooming on-the-go with our Wedge Wood Key Chain Beard & Mustache Comb. Expertly crafted from premium Wedge wood, this compact and durable comb fits perfectly on your keychain, ensuring you're always prepared for quick touch-ups. Designed specifically for the discerning gentleman, it effortlessly detangles, styles, and...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
UPGRADE TO THE DELUXE BUNDLE A legend isn’t built on half measures. The Deluxe Bundle delivers scent in its most potent form, ensuring your presence is felt before you enter the room and lingers long after you leave. WHAT’S INSIDE Bold Deodorant – Long-lasting, powerful odor defense with a commanding...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
The most limited edition scent in cologne Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any occasion. Don’t miss your chance - only 997 bottles available. Top...
Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...
Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...
Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.†
Get up to 40 minutes of continuous straightening power!
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
This t-shirt marks the 1-year anniversary of The Midgard Vikings Brotherhood, but more than that, this t-shirt symbolizes the struggles that many men out there have gone through in the past years.The world has gone through an incredible shift, and this has been felt very deeply by men across the...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Step into sovereignty with the "Kings Fury Deluxe Bundle," a curated selection designed to enhance your grooming ritual: Body Wash: Start with an invigorating, royal cleanse that refreshes and revitalizes. All-Natural Deodorant: Confidence in a bottle—ensure all-day freshness and poise. Concentrated Cologne: A sophisticated scent that leaves a lasting, powerful impression. Beard &...
The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...
Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
The easiest start to your morning and routine. A quick cleanse with the DEFY Cleansing bar, the moisturizing protection of our RISE Day Cream and spot treatment with PRIME.
Contains:
Rise- Day Moisturizing Cream
Defy- Clay Cleansing Bar
Prime- Blemish Minimizer
FREE - Microfiber Towel
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Unleash your inner warrior with The Beard Struggle's Saga Stringer – a fusion of Viking strength and modern style. Crafted for those who dare to conquer both the gym and the world, this stringer embodies the spirit of ancient legends and contemporary champions. With its bold design and impeccable craftsmanship,...
UNLEASH YOUR INNER BEAST This isn’t just beard oil—it’s power in a bottle. Infused with the primal strength of Eddie Hall, this Day Liquid Tonic was engineered by accident—a daring lab experiment gone wild. The result? The “Essence of Beast” captured in every drop. WHY IT DOMINATES Fortifies & Fuels...
Introducing the ultimate symbol of strength and unwavering loyalty: the Shield Tag, exclusively designed for the elite warriors of the Brand Vikings! A masterpiece forged in the fires of our unyielding passion, this remarkable accessory is more than just a dog tag—it's a testament to the indomitable spirit that courses...
LOOK SHARPER. FEEL STRONGER. ERASE FATIGUE. Tired, puffy eyes make you look older, worn out, and weak. You can’t command respect when your face says "I haven’t slept in days." This anti-fatigue eye mask is engineered for men who refuse to look exhausted. Designed to fit perfectly without interfering with...
NOT YOUR GRANDMA’S CANDLES. These are bold, powerful, and built for those who don’t settle for the ordinary. We packed 12 of our strongest, most legendary scents into pure soy wax with natural cotton wicks, delivering a clean, commanding burn that lasts 10 hours per candle. WHY THESE CANDLES DOMINATE...
The perfect wind-down experience to finish your day. Always wash your face before bed. Then use Crash to keep it moist and promote healing all night long.
Contains:
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
Embrace the Viking spirit with Ragnars Long Sleeve. Showcasing two detailed Viking ships on the back, this shirt symbolizes Norse seafaring strength and exploration. Crafted from premium, breathable fabric, it provides comfort and durability. Minimalist in design, it makes the intricate ship artwork the focal point. A perfect fit for...
THE FIRST FACE MASK THAT RESPECTS YOUR BEARD Most face masks weren’t made for you. They slide, they bunch, they leave half your face untreated. This one is different. Designed for men who refuse to neglect their skin, this mask fits around your beard while delivering serious hydration where it...
Upgrade grooming with the Carbon X Bundle, a luxurious set that includes day and night beard oils, heat protectant spray, beard balm, and a beard towel. Perfect for achieving a polished look, it's an ideal self-treat or gift, promising timeless elegance and a smooth finish. What's inside this heart-winning package?...
Transform your beard with the royal touch of King's Fury Beard Butter. Enriched with the spirited essence of bergamot and cedrat, it melts into your beard, providing a refreshing, energizing boost. The heart of this butter lies in the rich foundation of amber and cedarwood, mimicking the strength and depth...
Vikings Odyssey Vikings Odyssey, with a masculine twist, presents a bold and exotic fragrance that captures the spirit of a tropical adventure. Top Notes: Coconut: Introduces a robust, toasted coconut scent that sets a bold and exotic tone, reminiscent of sun-drenched tropical shores. Vanilla Bean: Offers a deep and smoky...
This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week!
No exchanges or returns on rings.
If you're looking to take your selfcare grooming game up a notch, look no further than The Personal Armoury Kit. The Personal Armoury Kit contains everything you need to keep your facial hair in check. From the perfect razor, all of our top selling products like trimming kit, shave oil and beard shaping tools- this...
Born to Conquer Tee: Only 87 Exist! On the back, a powerful depiction of Thor, the Norse god of thunder, stands majestically, gripping three swords that symbolize strength, courage, and victory.This striking image is inspired by the iconic monument in Norway, reflecting a blend of historical grandeur and mythological prowess.The front...
Exclusive Collector's Edition: Only 50 T-Shirts Available! Celebrate the rich 9-year journey of TBS with this unique t-shirt.A tapestry of our history, it features every iconic design we've ever created, all merged into one extraordinary tee. This is more than a shirt; it's a tribute to our evolution and a...
Unleash Your Inner Warrior: 'The Power of Strongmen' Stringer - Only 150 in Existence! Step into the realm of ancient conquerors with The Beard Struggle's 'The Power of Strongmen' Stringer. This isn't just a garment; it's a testament to raw power and unbreakable resilience. Designed for the modern Viking, it...
Embrace the Thunder of Legends with the 'Mjolnir's Strike' Hoodie - Only 50 Available Forge your path in the spirit of Thor, the mighty Norse god, with our exclusive 'Mjolnir's Strike' hoodie. Limited to just 50 pieces, this hoodie isn't just a garment; it's a symbol of the unstoppable force...
TAME YOUR BEARD. UNLEASH YOUR POWER. A wild beard weakens your presence. Control it. Shape it. Command attention. Infused with Eddie Hall’s primal “Essence of Beast,” this beard balm is built for men who refuse to blend in. Tame, nourish, and sculpt your beard into a masterpiece of strength and...
Ultra-Exclusive Release: Only 99 Crewnecks Crafted! Embrace the festive season with the unparalleled boldness of the Norse legends. This extremely limited-edition crewnecks, with only 99 in existence, is a tribute to Viking valor and festive cheer. Featuring the iconic figures of your favorite ambassadors like Hafthor Bjornsen, Thor Rosaland, Eddie Hall,...
UNLEASH YOUR INNER BEAST WITH EVERY WASH A weak, neglected beard won’t earn respect. This isn’t just a wash—it’s a transformation. Infused with the primal "Essence of Beast" inspired by Eddie Hall, this Beard Wash is built to cleanse, strengthen, and fuel your beard like a warrior preparing for battle....
Struggle Battle Paint Tee: Unique, Only 67 Created! This isn't just a t-shirt; it's a symbol of resilience in a striking, singular color. Each piece embodies the strength to overcome life's struggles, with 'Struggle' boldly declaring your unyielding spirit. Wear this exclusive garment as your daily armor, a reminder that...
Harness the power of the wax, designed to give you unparalleled control and style. Infused with natural ingredients, it delivers strong, long-lasting hold without the need for heat. It conditions and protects, ensuring your mustache stays healthy, soft, and manageable. The masculine scent leaves a lasting impression, making it perfect...
CONDITION. STRENGTHEN. CONQUER. A rough, brittle beard isn’t a sign of power—it’s a sign of neglect. Fix it. Fortify it. Own it. Infused with Eddie Hall’s “Essence of Beast,” this Beard Conditioner hydrates, strengthens, and fuels your beard with the same relentless energy that built a world champion. WHY IT...
Nourish your beard to legendary softness with King's Fury Beard Conditioner. This rinse-off formula is steeped in the essence of regal bergamot and spirited cedrat, rejuvenating your beard with the freshness of victory. Enriched with the deep, grounding notes of amber and cedarwood, it conditions your beard, echoing the resilience...
Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...
Regular price$225.00 CADSale price
from $159.00 CAD
Embrace the power of Viking: the premier wax designed for the bold and stylish man. Maintain your look with an all-natural formula that provides unbeatable hold. and a sleek finish. Crafted to tame even the wildest hairs, this product is enriched with nourishing ingredients like lanolin, shea butter, and beeswax....
Expert Beard Care Products For Greenlanders
The perfect gift for the bearded man in your life, or just for yourself!
Promote healthy beard growth
Promote softness & shine
Lightweight, non-greasy formulas
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben-Free
Regular price$166.00 CADSale price
from $132.00 CAD
Command respect from neck to toe. Whether you wear a beard or keep it clean, your presence demands attention. The Beast Body Bundle is engineered for men who refuse to be ignored. DOMINATE BEYOND THE BEARD BEAST MARAUDER DEODORANT – New formula. 48-hour protection. Zero compromise. BEAST RADIANCE BODY WASH...
Unleash your inner warrior with the Viking Valor Athletic Tee. Crafted for champions, this shirt embodies the spirit of the Norse warriors, blending comfort with rugged style. Whether you're conquering the gym or dominating the field, embrace the strength and resilience of the ancient Vikings in every workout.
UNLEASH YOUR INNER BEAST WHILE YOU SLEEP This isn’t just beard oil—it’s overnight domination. Infused with the raw power of Eddie Hall, this Night Liquid Elixir was born from a lab experiment gone wild—capturing the "Essence of Beast" in every drop. While you rest, it works, fortifying and transforming your...
Step into the ring with unmatched ferocity in the Berserker Boxing Club Tee. Designed for those who fight with heart and intensity, this shirt exudes power and determination. The premium fabric ensures comfort during your toughest training sessions, while the bold design pays homage to the fearless spirit of the...
UNLEASH YOUR INNER BEAST. TAME. STYLE. CONQUER. This isn’t just beard cream—it’s your gateway to dominance. Infused with the raw power of Eddie Hall, this premium formula was forged in a moment of daring brilliance (or maybe a happy lab accident). The result? The “Essence of Beast” captured in every...
Channel the indomitable spirit of legendary sovereigns with our King's Fury Concentrated Cologne Oil. This potent elixir is a distillation of courage and leadership, encapsulating the essence of vibrant bergamot and zesty cedrat, cutting through the air like a sword through battle. Entwined with the raw power of amber and...
Upgrade to Marauder's Defense: the 100% natural deodorant that keeps you fresh without harsh chemicals. Tough on odor and gentle on the skin, it's infused with charcoal for all-day confidence, free from aluminum and stains. Elevate your deodorant game with Marauder's Defense and stay fresh, no matter where the day...
A RAZOR-SHARP LOOK FROM HEAD TO… EVERYWHERE. A messy beard and untamed body hair don’t command respect. This bundle isn’t just about grooming—it’s about precision, power, and complete control. Whether you're sharpening your beard or handling business below deck, this is the kit for men who refuse to look anything...
Regular price$238.00 CADSale price
from $160.00 CAD
Unleash Your Inner Viking Style! 🔥 Limited Edition - Exclusive for Brand Viking Insiders 🔥 Embrace the strength and individuality of the Viking spirit with our BV Apparel Bundle, a collection carefully curated for the true warriors of the Brand Viking Insiders community. This exclusive bundle is a celebration of...
Embrace the essence of warrior kings with King's Fury Beard Oil. Infused with bold bergamot and zesty cedrat, it's a commanding blend that mirrors the strength of amber and cedarwood, with whispers of smoky birch and vanilla. This oil leaves a lasting, victorious impression, imbued with a touch of golden...
When you belong to an organization that fills you with pride the way the MVB fills it's members with pride, you can never run out of ways to show your support. Keep the keys to your castle or vehicle together while representing the Brotherhood that gives so many men out...
Limited Edition Mjolnir's Strike Cologne - Superbowl Weekend Exclusive Embrace the essence of the Viking spirit with "Mjolnir's Strike" Cologne, a limited edition scent by The Beard Struggle. Crafted for the modern-day warrior, this cologne captures the raw power, courage, and unwavering determination of the Viking ethos. Key Features: Invigorating...
Take advantage of this special offer today and see why 100,000+ men trust The Beard Struggle products to keep their beard feeling soft & smelling great, every single day.
Embrace the essence of valor with King's Fury Beard Balm, a crafted blend that channels the spirit and strength of warrior kings. Infused with the uplifting energy of bergamot and the zest of cedrat, it invigorates your beard with every application. The balm's core is fortified with the richness of...
Cleanse your beard with the valor of kings using our King's Fury Beard Wash. This formula combines the invigorating power of bergamot and cedrat, cutting through grime and reviving your beard with a warrior's zest. Amber and cedarwood lend their rich, earthy essence, grounding your spirit in the strength of...
Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials
50% Viscose
28% Nylon
22% PBT
Crafted for the nocturnal warrior, our Night Oil is a serene yet potent concoction. It merges the tranquil essence of moonlit botanicals with a whisper of mystique. Enveloping your senses, it prepares you for the night's embrace with soothing lavender and the deep calm of sandalwood, underlined by the velvety...
Craft your legacy with King's Fury Beard and Mustache Wax, a blend that harnesses the bold spirit of ancient warriors. Infused with the essence of bergamot and cedrat for a sharp, energizing lift, it shapes and holds with the strength of amber and cedarwood. Smoky birch and vanilla add a...
Immerse yourself in the power of kings with King's Fury Body Wash. Infused with the bold essence of bergamot and cedrat, it washes away fatigue, while amber and cedarwood ground you in strength. Smoky birch and vanilla, mingled with musk, weave a tale of triumph. This body wash cleanses and...
DITCH THE CHEMICALS. DOMINATE ODOR NATURALLY. This isn’t just deodorant—it’s armor against odor and weakness. No aluminum. No toxins. No compromises. Just pure, powerful protection that keeps you fresh, confident, and stain-free. WHY IT DOMINATES Chemical-Free Odor Defense – No aluminum, no fillers—just results. Activated Charcoal Power – Absorbs odor...
Product Benefits: Optimal Skin Stimulation: Increases blood flow and collagen production for enhanced beard growth. Improved Serum Absorption: Creates microchannels for deeper penetration of growth serums, maximizing their effectiveness. Ergonomic and Durable: Comfortable grip and high-quality construction for easy, long-lasting use. Universal Compatibility: Suitable for all skin types, making it...
TOUGH ON DIRT. GENTLE ON SKIN. BUILT FOR DOMINANCE. Eddie Hall doesn’t do weak. Neither should your body wash. The Beast Body Wash delivers deep-cleansing power without stripping your skin, leaving you refreshed, unstoppable, and ready to dominate. WHY IT WINS Cologne-Grade Fragrance – Long-lasting, commanding scent inspired by Eddie...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
Let's get you hotter for the holidays! Looking to achieve the perfect beard and keep it looking its best? Then you need the Carbon X 3-in-1 Heated Beard Straightening Brush! This revolutionary product lets you tame and styles your beard with ease, giving you a neat, polished look that will turn...