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Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt,,...

Regular price ¥3,200 JPY Sale price ¥700 JPY

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Microfibre Beard Towel

Regular price ¥2,400 JPY Sale price ¥1,600 JPY

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Saga Beanie

Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...

Regular price ¥3,200 JPY Sale price ¥1,600 JPY

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Beard Rings

One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...

Regular price ¥4,700 JPY Sale price ¥1,600 JPY

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Money Clip

Embrace the spirit of modern Viking conquest with The Beard Struggle's exclusive Money Clip – Effortlessly melding ancient strength and contemporary style, this clip holds more than just currency; it holds the essence of your ambition. Command your finances with the confidence of a warrior, seize your destiny, and claim...

Regular price ¥4,000 JPY Sale price ¥0 JPY

Enamel Pins

Show off your dedication to becoming a modern-day Viking

¥1,600 JPY

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Beard Defender Replacement Nose Bridge

Metal nose bridge replacement for The Beard Defender Face Mask Comes with 10 nose bridges.

Regular price ¥1,100 JPY Sale price ¥500 JPY

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8-in-1 Pack Car Freshener

Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.

Regular price ¥4,000 JPY Sale price ¥2,400 JPY

Save ¥900 JPY

Beard Defender Replacement Filter

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

Regular price ¥1,600 JPY Sale price ¥700 JPY

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Ragnar's Cap

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.

Regular price ¥3,200 JPY Sale price ¥800 JPY

The Beard Struggle Discount & Promo Code

Unlike other generic gift cards, The Beard Struggle gift card offers a curated selection of premium Viking-inspired grooming products designed for bearded men who demand quality. Whether it’s a birthday, holiday, or a surprise for a beard enthusiast, our gift cards let your loved ones pick from a wide range...

from ¥3,906 JPY

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Ragnar's Short Sleeve Tee

It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...

Regular price ¥4,000 JPY Sale price ¥1,600 JPY

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MVB 1 Year Anniversary Tee

This t-shirt marks the 1-year anniversary of The Midgard Vikings Brotherhood, but more than that, this t-shirt symbolizes the struggles that many men out there have gone through in the past years.The world has gone through an incredible shift, and this has been felt very deeply by men across the...

Regular price ¥4,000 JPY Sale price ¥1,600 JPY

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TBS Black Logo Hat

Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...

Regular price ¥5,500 JPY Sale price ¥1,900 JPY

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TBS Dad Hat

Regular price ¥5,500 JPY Sale price ¥1,900 JPY

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Legacy Oversized Tee Collectors Edition

Exclusive Collector's Edition: Only 50 T-Shirts Available! Celebrate the rich 9-year journey of TBS with this unique t-shirt.A tapestry of our history, it features every iconic design we've ever created, all merged into one extraordinary tee. This is more than a shirt; it's a tribute to our evolution and a...

Regular price ¥7,900 JPY Sale price ¥5,500 JPY

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Mjolnir Strike Zip up hoodie

Embrace the Thunder of Legends with the 'Mjolnir's Strike' Hoodie - Only 50 Available Forge your path in the spirit of Thor, the mighty Norse god, with our exclusive 'Mjolnir's Strike' hoodie. Limited to just 50 pieces, this hoodie isn't just a garment; it's a symbol of the unstoppable force...

Regular price ¥14,400 JPY Sale price ¥11,300 JPY

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Struggle Battle Paint Tee

Struggle Battle Paint Tee: Unique, Only 67 Created! This isn't just a t-shirt; it's a symbol of resilience in a striking, singular color. Each piece embodies the strength to overcome life's struggles, with 'Struggle' boldly declaring your unyielding spirit. Wear this exclusive garment as your daily armor, a reminder that...

Regular price ¥6,800 JPY Sale price ¥4,700 JPY

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Viking Valor Athletic Tee

Unleash your inner warrior with the Viking Valor Athletic Tee. Crafted for champions, this shirt embodies the spirit of the Norse warriors, blending comfort with rugged style. Whether you're conquering the gym or dominating the field, embrace the strength and resilience of the ancient Vikings in every workout.

Regular price ¥6,300 JPY Sale price ¥4,700 JPY

Save ¥1,600 JPY

Berserker Boxing Club Tee

Step into the ring with unmatched ferocity in the Berserker Boxing Club Tee. Designed for those who fight with heart and intensity, this shirt exudes power and determination. The premium fabric ensures comfort during your toughest training sessions, while the bold design pays homage to the fearless spirit of the...

Regular price ¥6,300 JPY Sale price ¥4,700 JPY

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BV Apparel Bundle

Unleash Your Inner Viking Style! 🔥 Limited Edition - Exclusive for Brand Viking Insiders 🔥 Embrace the strength and individuality of the Viking spirit with our BV Apparel Bundle, a collection carefully curated for the true warriors of the Brand Viking Insiders community. This exclusive bundle is a celebration of...

Regular price ¥18,000 JPY Sale price ¥12,500 JPY

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MVB Leather Keychain

When you belong to an organization that fills you with pride the way the MVB fills it's members with pride, you can never run out of ways to show your support. Keep the keys to your castle or vehicle together while representing the Brotherhood that gives so many men out...

Regular price ¥2,400 JPY Sale price ¥1,300 JPY

Save ¥6,100 JPY

Gentleman Scarf

Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials 50% Viscose 28% Nylon 22% PBT

Regular price ¥10,200 JPY Sale price ¥4,100 JPY