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Save ¥500 JPY

YOUR BEARD IS LOSING NUTRIENTS DAILY 24-HOUR BEARD RESTORATION SYSTEM DAY TONIC Eliminates itch instantly Zero grease, maximum control All-day performance NIGHT FORMULA Repairs damage while you sleep Prevents breakage instantly 50% healthier growth, verified Tips for Hydration and Growth Did you know that a well-maintained beard grows up to...

Regular price ¥5,700 JPY Sale price from ¥5,200 JPY

Save ¥300 JPY

Radiance Beard Wash & Conditioner Bundle

Upgrade your beard game with the best beard care products. Our wash, enriched with aloe vera and silk amino acids, cleans without drying, promoting a fuller beard.The conditioner, powered by silk amino acids and apricot kernel oil, tames frizz and hydrates for a smoother, softer beard.Use the wash daily and...

Regular price ¥5,500 JPY Sale price from ¥5,200 JPY

Save ¥4,900 JPY

6-in-1 Beard Trimmer

Our trimmer is more than a tool, it’s a testament to craftsmanship and functionality. Built with Viking resilience in mind, this trimmer ensures precise cuts and effortless control, whether shaping your beard or detailing those hard-to-reach areas. This Varangian trimmer is durable, rust-resistant blades provide clean cuts without tugging or...

Regular price ¥19,100 JPY Sale price ¥14,200 JPY

Save ¥11,300 JPY

CARBON X | HEATED BEARD STRAIGHTENER BRUSH

Achieve a new level of beard perfection with the Carbon X 3-in-1 Heated Beard Straightener Brush! Engineered for easy taming and styling, it ensures a tidy, eye-catching look.We've upgraded our original brush in every way to bring you the ultimate grooming tool.Enjoy free shipping worldwide (Australia excluded). Transform your beard...

Regular price ¥25,500 JPY Sale price from ¥14,200 JPY

Save ¥700 JPY

Viking Shield Beard & Hair Heat Protectant Spray

STYLE WITHOUT SACRIFICE. PROTECT WHAT YOU BUILD. Men destroy their beards daily with heat styling. The damage accumulates—brittle strands, split ends, permanent weakening. While others accept this loss, warriors protect what they value. THE 100% NATURAL THERMAL ARMOR TRIPLE-OIL DEFENSE MATRIX – Rice Bran, Argan, and Avocado oils form an...

Regular price ¥3,800 JPY Sale price ¥3,100 JPY

Day Liquid Tonic Beard Oil

THE SOLUTION YOUR BEARD HAS BEEN BEGGING FOR Our Day Liquid Beard Tonic delivers: INSTANT RELIEF - Premium olive derived squalane and sunflower oil penetrate deep beneath your beard, soothing irritated skin on contact ALL-DAY PROTECTION - Creates an invisible shield against UV rays and environmental pollutants that damage beard...

from ¥3,000 JPY

Warrior's Beard Balm

CONTROL. STRENGTH. RESPECT. YOUR BEARD REVEALS YOUR CHARACTER. WHAT IS YOURS SAYING ABOUT YOU? Most balms leave you looking greasy, unkempt, and unprofessional. A sloppy, untamed beard tells the world you’re unfocused, unreliable, and not in control. That’s not you. That’s not how warriors carry themselves. Warrior’s Beard Balm is...

from ¥3,400 JPY

Warrior's Beard Butter - All Natural Care for Your Beard

THE ONLY FORMULA THAT DELIVERS DEEP HYDRATION WITHOUT THE GREASY MESS DEEP HYDRATION THAT LASTS: Penetrates each hair for 24-hour softness and control. No mid-day dryness. ZERO GREASE FORMULA: Absorbs instantly. No oil slick. No stained pillowcases. No shiny residue. DOMINANT SCENT: Cologne-grade fragrance engineered to command attention without overwhelming....

from ¥3,600 JPY

Beard Cream for Men: Defeat Dryness and Live Itch-free

Experience the perfect balance of hydration, frizz control, and easy styling with our non-greasy beard itch cream. Designed for beard enthusiasts who demand more from their grooming routine, this lightweight cream tackles dryness, itchiness, and product buildup while providing long-lasting scent and sensitive skin care. Why You'll Love It: Frizz...

from ¥3,600 JPY

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Balm Sampler Kit

Explore new scents without the commitment! Explore new scents without the commitment! Our elegantly packaged sampler box includes every fragrance The Beard Struggle offers, featuring Eight 10ml jars of Warrior's Beard Balm for a total of 80g. Perfect for those eager to test a range of aromas without settling on...

Regular price ¥8,800 JPY Sale price ¥4,400 JPY

Save ¥3,300 JPY

Beard Oil Scent Sampler Kit

8 DISTINCT VIKING ESSENCES – UNLEASH YOUR SIGNATURE SCENT This isn’t just beard oil—it’s an arsenal of power, precision, and presence. The Night Liquid Elixir Collection is designed for men who refuse to be ordinary. WHAT’S INSIDE 8 DISTINCT SCENTS – From the deep mystery of Alfheim’s Forest to the...

Regular price ¥8,200 JPY Sale price ¥4,900 JPY

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6-in-1 Body Hair Trimmer

Our Varangian trimmer for body hair is a fusion of cutting-edge innovation and Viking-inspired durability. Whether you’re tidying up chest hair or managing hard-to-reach areas, this hair and body trimmer offers the performance you need. Its ergonomic design and hypoallergenic blades ensure comfort and precision, making it ideal for all...

Regular price ¥19,100 JPY Sale price ¥14,200 JPY

Save ¥4,900 JPY

Varangian Trimmer

BEARD. BODY. BALLS. NO COMPROMISE. No gimmicks, no marketing fluff—just precision trimming that gets the job done. Whether it’s your beard, chest, or below the belt, this trimmer handles it all with zero nicks, zero BS. WHY IT WINS Titanium Blade – Cuts clean, stays sharp, built for power. Varangian...

Regular price ¥19,100 JPY Sale price ¥14,200 JPY

Save ¥4,900 JPY

6-in-1 Nose Trimmer

Our professional Varangian trimmer combines functionality and Viking-grade craftsmanship to deliver exceptional grooming results. The stainless steel nasal hair shaping blades are hypoallergenic, ensuring a smooth and irritation-free experience. With its sleek design and nose hair trimmer attachment, it’s ideal for trimming unwanted hair with precision and ease.

Regular price ¥19,100 JPY Sale price ¥14,200 JPY

Save ¥4,900 JPY

6-in-1 Balls Trimmer

Our Varangian trimmer is engineered for men who demand reliability and precision. Built with hypoallergenic blades, this men's balls trimmer minimizes irritation and ensures a smooth grooming experience. Whether it’s for daily maintenance or occasional touch-ups, this tool delivers professional-grade results.

Regular price ¥19,100 JPY Sale price ¥14,200 JPY

Save ¥4,900 JPY

6-in-1 Foil Shaver

Our Varangian Trimmer is the ideal choice for achieving a clean and polished look. Designed for versatility, this men's foil shaver is perfect for sensitive skin and tough beards alike. It ensures close, comfortable results every time. Its compact size and cordless foil shaver functionality make it a must-have for...

Regular price ¥19,100 JPY Sale price ¥14,200 JPY