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CARBON X | HEATED BEARD STRAIGHTENER BRUSH

Achieve a new level of beard perfection with the Carbon X 3-in-1 Heated Beard Straightener Brush! Engineered for easy taming and styling , it ensures a tidy, eye-catching look. We've upgraded our original brush in every way to bring you the ultimate grooming tool. Enjoy free shipping worldwide (Australia excluded)....

Regular price ¥27,300 JPY Sale price from ¥15,200 JPY

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Cologne Oil Sampler Kit

Explore a world of scents with our Cologne Oil Sample Kit, a curated collection of our most captivating fragrances: Asgardian Secret, Viking Storm, Alfheim Forest, Vanir's Wisdom, and Aesir's Triumph.Crafted for depth and longevity, our oil-based colognes are 6 times more concentrated than traditional options, offering 24 hours of enduring...

Regular price ¥14,900 JPY Sale price ¥10,100 JPY

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The Origin Kit

Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...

Regular price ¥23,500 JPY Sale price from ¥19,600 JPY

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The Inferno Kit

Elevate your beard game with The Inferno Kit, your all-in-one solution for a fuller, more luxurious beard.Including oils, balm, butter, wash, conditioner, brush, heat spray, and the Carbon X heated straightener, this kit has everything to nourish, style, and protect your beard. Achieve softness, shine, and a neat, polished look...

Regular price ¥40,500 JPY Sale price from ¥29,600 JPY

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The Apex Bundle 2.0

If you're looking for the best of the best when it comes to beard care, look no further than the Apex Bundle. This top-of-the-line system includes everything you need to promote a fuller, more natural-looking beard. It also helps reduce split ends and may even reduce hair loss. Best of...

Regular price ¥106,100 JPY Sale price from ¥62,600 JPY

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Radiance Beard Wash & Conditioner Bundle

Upgrade your beard game with Radiance Beard Wash and Conditioner. Our wash, enriched with Aloe vera and silk amino acids, cleans without drying, promoting a fuller beard. The conditioner, powered by silk amino acids and apricot kernel oil, tames frizz and hydrates for a smoother, softer beard. Use the wash...

Regular price ¥5,800 JPY Sale price from ¥5,500 JPY

MARAUDER'S DEFENSE - NATURAL DEODORANT FOR MEN

Upgrade to Marauder's Defense: the 100% organic deodorant for men that keeps you fresh without harsh chemicals. Tough on odor and gentle on the skin, it's infused with charcoal for all-day confidence, free from aluminum and stains. Revolutionize your deodorant experience with Marauder's Defense and stay fresh, no matter where...

¥2,800 JPY

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TBS Socks

Introducing our Limited Edition Socks, where comfort meets swagger! Each pair of our Limited Edition Socks delivers a punch of unrivaled comfort, courtesy of top-notch materials that treat your feet like royalty. Slip them on and feel the surge of luxury enveloping every step you take

Regular price ¥2,400 JPY Sale price ¥1,600 JPY

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Mjolnir’s Strike Bundle

Limited Edition Superbowl Weekend Exclusive - 50% Off Capture the raw power and rugged essence of the Viking spirit. Designed for the modern-day warrior embodying strength, courage, and determination. Scent Notes: Fresh Spicy, Amber, Citrus. Aromatic, Musky, Woody Herbal, Lavender, Warm Spicy Embody the essence of a rugged Viking. Ready...

Regular price ¥30,100 JPY Sale price ¥18,800 JPY

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Fabric Spray

Discover the essence of Viking valor with The Beard Struggle's Viking Fabric Spray. This potent blend combines the mystique of ancient forests with the bold spirit of the Vikings, transforming any fabric into a beacon of strength and spirit. Ideal for refreshing your living space or personal items, this spray...

Regular price ¥4,000 JPY Sale price ¥3,200 JPY

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Ultimate Carbon X Beard Kit

Upgrade grooming with the Carbon X Bundle, a luxurious set that includes day and night beard oils, heat protectant spray, beard balm, and a beard towel. Perfect for achieving a polished look, it's an ideal self-treat or gift, promising timeless elegance and a smooth finish. What's inside this heart-winning package?...

Regular price ¥35,100 JPY Sale price ¥21,600 JPY

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Beard Oil Scent Sampler Kit 8-in-1

Why settle for one when you can experience them all? From the enchanting Alfheim's Forests to the mysterious Hoenir's Poem, this collection brings you 8 unique fragrances, each in a 5ml Night Liquid Elixir bottle, for a total of 40ml. Perfect for finding your signature scent or changing it up with...

Regular price ¥8,800 JPY Sale price ¥5,200 JPY

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The Beast Beard Kit

Unleash your inner beast with our latest fragrance! Our scientists accidentally infused it with the power of "Essence Of Beast," giving you the confidence to conquer any challenge, just like Eddie Hall. Embrace your primal side and dominate your world. The scent starts off with some zesty bergamot and crisp...

Regular price ¥20,700 JPY Sale price ¥17,600 JPY

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Beard Pen and Hair Concealer Bundle

Baldr's Arrow Bundle. 2 simple products.. 1 incredible confidence boost! Instant Coverage: Effortlessly fills in thinning spots, giving you a fuller hairline on the first try. Flawlessly Natural: Meticulously designed to blend into your natural hair, ensuring an undetectable finish. Durable Through the Day: Crafted to withstand daily challenges, it's...

Regular price ¥7,700 JPY Sale price ¥3,200 JPY

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BALDR’S BEARD PEN

Achieve your dream beard with precision and create a thicker, fuller-looking beard in seconds with Baldr’s Beard Pen. It lets you fill in any patchy areas, define and sculpt your beard, and thicken its appearance effortlessly. Almost 40% of men deal with the frustration of patchy facial hair. Our beard...

Regular price ¥4,000 JPY Sale price ¥1,600 JPY

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Hair Concealer

Instantly Conceal Thinning Areas With Ease Achieve a fuller, denser looking head of hair instantly with Baldr’s Hair Concealer. Baldr’s Hair Concealer expertly masks thinning areas, enhances volume, and blends seamlessly with your natural hair. It's the ideal solution for anyone looking to disguise hair thinning and regain confidence in...

Regular price ¥4,000 JPY Sale price ¥1,600 JPY

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Guard: Hydrating Face Mask

A hydrating face mask for men is formulated to deeply moisturize and rejuvenate the skin, specifically designed to accommodate men with beards. The mask is cut to fit comfortably around the beard line, ensuring that the skin underneath and above the beard receives optimal hydration. This mask helps to alleviate...

Regular price ¥3,200 JPY Sale price ¥2,700 JPY

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Thor's Face Kit

Unleash the power of the Thor Face Kit—an essential skincare solution designed for the modern bearded warrior. This two-step system hydrates, refreshes, and revitalizes your skin, helping you look as mighty as the God of Thunder himself. Whether you're conquering the daily grind or gearing up for a night out,...

Regular price ¥6,300 JPY Sale price ¥5,400 JPY

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Eternal Legacy Bundle

Ignite your legacy with a scent that roars with the power of a red hot forge! Only 1000 sets available. Will you claim yours? ✔️Beard Balm, Beard Butter, ($59 Value)✔️Concentrated Cologne Oil ($54 Value)✔️Beard Wash, Beard Conditioner, ($52 Value)✔️Night Elixir & Day Liquid Tonic Beard Oil ($52 Value) Up to...

Regular price ¥34,000 JPY Sale price ¥20,400 JPY

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Beast Body Bundle

Not Beardy But Still An Absolute Animal?YOU NEED THE COMPLETE BEAST BODY BUNDLETransform into the APEX PREDATOR of personal care with a scent so powerful it should be illegal.The BEAST BODY BUNDLE includes: - Beast Marauder Deodorant (NEW FORMULA)- Beast Radiance Body Wash- Beast Cologne (15ml)

Regular price ¥15,300 JPY Sale price ¥12,200 JPY

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Deluxe Bundle

ADD MORE FUEL TO YOUR FLAME UPGRADE TO THE DELUXE BUNDLE The Deluxe Bundle brings you scents in its most potent form. Bold deodorant, and rich beard cream unite to create an aura of power and resilience.

Regular price ¥7,100 JPY Sale price from ¥4,700 JPY

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Varangian Trimmer

IT’S SHARP, SMOOTH, AND BALLSY AS F*CK Your beard, your body, your balls… one tool to rule them all. No gimmicks, no cuts, just precision trimming wherever you need it. Manscaped can take a seat, this trimmer’s the real deal. - Titanium Blade- Varangian Guard™ (17 length settings)- Nose Hair...

Regular price ¥20,400 JPY Sale price ¥15,300 JPY

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Varangian Bundle

THE ULTIMATE CLOSE SHAVE BUNDLEThe Bundle That Goes Where No Bundle Has Gone Before… This bundle has everything you need to make sure your beard, and your little guy’s beard, are neat and ready for action. Keep your face fuzz looking legendary and your downstairs welcome mat trimmed and inviting....

Regular price ¥25,400 JPY Sale price from ¥17,100 JPY

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Thor's Gift Set

Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...

Regular price ¥24,000 JPY Sale price from ¥16,900 JPY