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24-HOUR HYDRATION. STRONGER, HEALTHIER BEARD. Dryness, itch, and brittle hairs? That’s neglect. This two-step system keeps your beard hydrated, strong, and protected—morning to night. WHAT’S INSIDE? Day Liquid Beard Tonic – Lightweight, non-greasy hydration that stops itch and rough texture. Night Liquid Elixir – Deep repair while you sleep to...

Regular price ¥5,900 JPY Sale price from ¥5,300 JPY

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Radiance Beard Wash & Conditioner Bundle

Experience the perfect blend of cleansing and hydration with the expertly crafted beard wash and conditioner bundle. Deep Cleansing Action: Removes dirt, oil, and buildup, leaving your beard clean and refreshed. Intense Hydration: Keeps your beard and skin deeply moisturized for all-day softness and comfort. Enhanced Manageability: Smooths and detangles...

Regular price ¥5,600 JPY Sale price from ¥5,300 JPY

Day Liquid Beard Tonic

HYDRATE. PROTECT. DOMINATE THE DAY. Your beard faces dust, dryness, and daily damage. Ignoring the skin underneath? That's where weak beards start. The Day Liquid Beard Tonic is built to moisturize, protect, and strengthen, keeping your beard soft, healthy, and resilient—all day long. WHY IT WORKS All-Day Moisture – Deep...

from ¥3,000 JPY

Save ¥700 JPY

Viking Shield Beard & Hair Heat Protectant Spray

STYLE WITHOUT SACRIFICE. PROTECT WHAT YOU BUILD. Men destroy their beards daily with heat styling. The damage accumulates—brittle strands, split ends, permanent weakening. While others accept this loss, warriors protect what they value. THE 100% NATURAL THERMAL ARMOR TRIPLE-OIL DEFENSE MATRIX – Rice Bran, Argan, and Avocado oils form an...

Regular price ¥3,900 JPY Sale price ¥3,200 JPY

Warrior's Beard Butter - All Natural Care for Your Beard

THE ONLY FORMULA THAT DELIVERS DEEP HYDRATION WITHOUT THE GREASY MESS DEEP HYDRATION THAT LASTS: Penetrates each hair for 24-hour softness and control. No mid-day dryness. ZERO GREASE FORMULA: Absorbs instantly. No oil slick. No stained pillowcases. No shiny residue. DOMINANT SCENT: Cologne-grade fragrance engineered to command attention without overwhelming....

from ¥3,600 JPY

Save ¥800 JPY

VIKING SEA MINERAL BEARD MASK

THE DEAD SEA RECOVERY SYSTEM FOR A BEARD BUILT TO ENDURE Modern life destroys your beard like battle destroyed Viking warriors. The difference? They had secret weapons. Now you do too. WHAT MAKES IT UNSTOPPABLE? COMBAT-GRADE MINERALS – Salvaged from the legendary Dead Sea, these rare elements penetrate deep into...

Regular price ¥5,300 JPY Sale price ¥4,500 JPY

Concentrated Cologne Oil

WARNING: YOUR CURRENT COLOGNE IS WASTING YOUR MONEY. Most colognes fade. Most colognes fail. This one dominates. 24-HOUR POWER – Commands attention long after others disappear. MILITARY-GRADE CONCENTRATION – 6x stronger than standard formulas. ZERO HARMFUL ADDITIVES – No alcohol. No parabens. No compromise. ETHICAL DOMINANCE – Superior results, no...

¥8,100 JPY

Radiance Beard Wash

Looking for a way to clean your beard without damaging it? Look no further than our Radiance Beard Wash. This cleanser reduces itchiness, softens your beard, and promotes a fuller, more natural look without damaging or drying your facial hair. Plus, our luxurious cologne-grade fragrances will leave you smelling great...

from ¥3,000 JPY

Radiance Body Wash

CLEANSE LIKE A WARRIOR. SMELL LIKE A LEGEND. Ordinary body washes strip your skin, leaving it dry, irritated, and smelling like chemicals. You deserve better. The Beard Struggle Viking Body Wash is built for men who demand a deep clean without compromise. Formulated to be tough on dirt but gentle...

from ¥3,000 JPY

Night Liquid Elixir Oil

Don't let your beard suffer from dryness, itchiness, redness, or flakes any longer. Wake up to a soft, supple beard that's full of moisture with our overnight elixir. This product is packed with natural oils that add softness and shine while you sleep.It also contains no known DHT inhibitors, making...

from ¥3,000 JPY

Radiance Beard Conditioner

THE PROFESSIONAL EDGE OTHER MEN MISS What separates respected beards from ignored ones? One critical step: RADIANCE BEARD CONDITIONER DELIVERS: SILK-INFUSED FORMULA - Apricot kernel oil and silk amino acids create touchable softness that gets noticed FRIZZ ELIMINATION - Instantly tames wild hairs that undermine your image SIGNATURE SCENT - Premium...

from ¥3,000 JPY

Save ¥4,500 JPY

Balm Sampler Kit

Explore new scents without the commitment! Explore new scents without the commitment! Our elegantly packaged sampler box includes every fragrance The Beard Struggle offers, featuring Eight 10ml jars of Warrior's Beard Balm for a total of 80g. Perfect for those eager to test a range of aromas without settling on...

Regular price ¥9,000 JPY Sale price ¥4,500 JPY

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Beard Scrubber

The Beard Scrubber is the perfect tool for exfoliating your skin and keeping your beard healthy. Made with silicone bristles, it is hygienic and easy to clean. The scrubber helps to remove dead skin cells and unclog pores, allowing your beard to grow healthy and strong. used in conjunction with...

Regular price ¥2,300 JPY Sale price ¥1,500 JPY

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Laurdag Utility Grooming Kit

Get the ultimate grooming kit for a flawless look anytime, anywhere. This compact set includes high-quality clippers, scissors, a nail file, tweezers, and an ear pick, all in a sleek black case for sophisticated travel. Perfect for quick touch-ups or comprehensive grooming, ensuring you're always sharp and clean with minimal...

Regular price ¥3,000 JPY Sale price ¥1,500 JPY

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The Greenlander Beard Kit

URGENT NOTICE TO BEARDED MEN: Your current beard products are delivering mediocre results because they were designed for average beards. But there's nothing average about you or the beard you deserve. The Complete 5-Part System for Beard Mastery: Beard Balm Instant control with lasting hold. Tames even the wildest beard....

Regular price ¥18,300 JPY Sale price from ¥13,500 JPY

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Kylver Beard Comb

A TOOL OF LEGENDS. A BEARD WORTHY OF HISTORY. This isn’t just a comb—it’s a connection to the past. Inspired by the historic Vimose beard comb, the Kylver Beard Comb is a grooming tool built for warriors who value legacy, strength, and precision. WHY IT BELONGS IN YOUR HANDS Authentic...

Regular price ¥4,500 JPY Sale price ¥1,800 JPY

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Defy Clay Cleansing Bar

Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...

Regular price ¥2,100 JPY Sale price ¥2,000 JPY

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Bamboo Toothbrush

Forge your path to modern Viking excellence with The Beard Struggle's Bamboo Toothbrush. Embrace the fusion of ancient resilience and cutting-edge sustainability as you conquer both dental hygiene and the world. Unleash your inner warrior, redefine your grooming arsenal, and claim your Bamboo Toothbrush – a symbol of strength, style,...

Regular price ¥1,500 JPY Sale price ¥600 JPY

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モデルバイキングひげコーム + レザーホルスター

Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...

Regular price ¥5,300 JPY Sale price ¥2,100 JPY

Save ¥800 JPY

Fabric Spray

IMPRINT YOUR LEGACY. COMMAND YOUR SPACE. This isn’t just a fabric spray—it’s a call to battle. The Beard Struggle’s Viking Fabric Spray fuses the mystique of ancient forests with the bold, untamed spirit of the Vikings. Designed to transform any fabric into a beacon of strength and resilience, this formula...

Regular price ¥3,800 JPY Sale price ¥3,000 JPY

Kraki's Pre Shave Oil

THE SHIELD YOUR FACE DESPERATELY NEEDS Our Pre-Shave Oil delivers: PAIN-FREE VICTORY - Natural oils create an invisible protective barrier between your skin and razor blade, eliminating razor burn at the source INGROWN HAIR ANNIHILATION - Properly softened facial hair cuts cleanly instead of curling back into your skin, finally...

from ¥3,000 JPY

Rise Day Moisturizing Cream

Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...

¥4,500 JPY

Save ¥800 JPY

Viking Storm Fabric Spray

The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.

Regular price ¥3,800 JPY Sale price ¥3,000 JPY

Power Clarifying Powdered Foam Exfoliator

Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator. When To Use: Use anytime during the day up...

¥4,500 JPY

Crash Night Moisturizing Cream

Crash for the night knowing that your skin is being intensely hydrated & restored while you sleep by this nighttime moisturizing cream. When to use: Daily in the evening How to use: On a clean dry face, use your fingers to apply a thin layer of cream to your face....

¥4,500 JPY

Prime Blemish Minimizer

Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...

¥3,000 JPY

Save ¥800 JPY

Viking Roller Beard Brush

EFFORTLESS DETANGLING. PRECISION STYLING. MAXIMUM CONTROL. A tangled, unruly beard weakens your presence. The beard brush roller is built to fix that—fast. Designed with heat-resistant technology, this brush pairs perfectly with styling tools like Carbon X or a blow dryer, giving you flawless beard control in seconds. WHY IT BELONGS...

Regular price ¥3,800 JPY Sale price ¥3,000 JPY

Warrior’s Beard Balm: The Finest of All Natural Beard Balms

CONTROL. STRENGTH. RESPECT. YOUR BEARD REVEALS YOUR CHARACTER. WHAT IS YOURS SAYING ABOUT YOU? Most balms leave you looking greasy, unkempt, and unprofessional. A sloppy, untamed beard tells the world you’re unfocused, unreliable, and not in control. That’s not you. That’s not how warriors carry themselves. Warrior’s Balm is built...

from ¥3,500 JPY

Save ¥5,900 JPY

Gentleman Scarf

Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials 50% Viscose 28% Nylon 22% PBT

Regular price ¥9,800 JPY Sale price ¥3,900 JPY

Save ¥600 JPY

Beard Roller

Product Benefits: Optimal Skin Stimulation: Increases blood flow and collagen production for enhanced beard growth. Improved Serum Absorption: Creates microchannels for deeper penetration of growth serums, maximizing their effectiveness. Ergonomic and Durable: Comfortable grip and high-quality construction for easy, long-lasting use. Universal Compatibility: Suitable for all skin types, making it...

Regular price ¥3,800 JPY Sale price ¥3,200 JPY