Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt,,...
24-HOUR HYDRATION. STRONGER, HEALTHIER BEARD. Dryness, itch, and brittle hairs? That’s neglect. This two-step system keeps your beard hydrated, strong, and protected—morning to night. WHAT’S INSIDE? Day Liquid Beard Tonic – Lightweight, non-greasy hydration that stops itch and rough texture. Night Liquid Elixir – Deep repair while you sleep to...
Experience the perfect blend of cleansing and hydration with the expertly crafted beard wash and conditioner bundle. Deep Cleansing Action: Removes dirt, oil, and buildup, leaving your beard clean and refreshed. Intense Hydration: Keeps your beard and skin deeply moisturized for all-day softness and comfort. Enhanced Manageability: Smooths and detangles...
HYDRATE. PROTECT. DOMINATE THE DAY. Your beard faces dust, dryness, and daily damage. Ignoring the skin underneath? That's where weak beards start. The Day Liquid Beard Tonic is built to moisturize, protect, and strengthen, keeping your beard soft, healthy, and resilient—all day long. WHY IT WORKS All-Day Moisture – Deep...
STYLE WITHOUT SACRIFICE. PROTECT WHAT YOU BUILD. Men destroy their beards daily with heat styling. The damage accumulates—brittle strands, split ends, permanent weakening. While others accept this loss, warriors protect what they value. THE 100% NATURAL THERMAL ARMOR TRIPLE-OIL DEFENSE MATRIX – Rice Bran, Argan, and Avocado oils form an...
REGULAR TOWELS RUIN BEARD CARE VIKING MICROFIBRE BEARD TOWEL: 98% 5-STAR RATED RAPID-DRY TECHNOLOGY - Eliminates moisture in seconds BEARD-SPECIFIC DESIGN - Built for facial hair, not bodies PERFECT ROUTINE PREP - Ideal foundation for products "The ONLY towel that touches my beard now." - Bobby L. "Works way better...
CONTROL. STRENGTH. RESPECT. YOUR BEARD REVEALS YOUR CHARACTER. WHAT IS YOURS SAYING ABOUT YOU? Most balms leave you looking greasy, unkempt, and unprofessional. A sloppy, untamed beard tells the world you’re unfocused, unreliable, and not in control. That’s not you. That’s not how warriors carry themselves. Warrior’s Beard Balm is...
THE ONLY FORMULA THAT DELIVERS DEEP HYDRATION WITHOUT THE GREASY MESS DEEP HYDRATION THAT LASTS: Penetrates each hair for 24-hour softness and control. No mid-day dryness. ZERO GREASE FORMULA: Absorbs instantly. No oil slick. No stained pillowcases. No shiny residue. DOMINANT SCENT: Cologne-grade fragrance engineered to command attention without overwhelming....
THE DEAD SEA RECOVERY SYSTEM FOR A BEARD BUILT TO ENDURE Modern life destroys your beard like battle destroyed Viking warriors. The difference? They had secret weapons. Now you do too. WHAT MAKES IT UNSTOPPABLE? COMBAT-GRADE MINERALS – Salvaged from the legendary Dead Sea, these rare elements penetrate deep into...
Elevate your grooming game with our Viking-inspired Beard and Mustache Wax. Designed for the modern man who values his appearance and seeks mastery over his beard. Crafted with natural ingredients like lanolin, shea butter, and essential oils, our wax offers medium to high hold for all-day style endurance. Make your...
Achieve a new level of beard perfection with the Carbon X 3-in-1 Heated Beard Straightener Brush! Engineered for easy taming and styling, it ensures a tidy, eye-catching look.We've upgraded our original brush in every way to bring you the ultimate grooming tool.Enjoy free shipping worldwide (Australia excluded). Transform your beard...
Regular price¥26,000 JPYSale price
from ¥14,700 JPY
From Patchy to Powerful—In Just 90 Days Your Best Beard Is Waiting. VOXTR Helps You Build It. Patchy growth isn’t just frustrating—it holds you back. It’s time to change that. THE VOXTR ADVANTAGE: TBS MICRO-NEEDLE TECHNOLOGY - Forces dormant follicles to activate when nothing else works MILITARY-GRADE GROWTH SERUM -...
Regular price¥12,700 JPYSale price
from ¥6,800 JPY
WARNING: YOUR CURRENT COLOGNE IS WASTING YOUR MONEY. Most colognes fade. Most colognes fail. This one dominates. 24-HOUR POWER – Commands attention long after others disappear. MILITARY-GRADE CONCENTRATION – 6x stronger than standard formulas. ZERO HARMFUL ADDITIVES – No alcohol. No parabens. No compromise. ETHICAL DOMINANCE – Superior results, no...
Our Beard Struggle folding beard comb has arrived! Hand crafted from 100% solid African wedge wood they display a natural dark effect without the need for staining with needless chemicals. With elegantly crafted curves this design is as easy on the eye as it is in the palm of your...
Looking for a way to clean your beard without damaging it? Look no further than our Radiance Beard Wash. This cleanser reduces itchiness, softens your beard, and promotes a fuller, more natural look without damaging or drying your facial hair. Plus, our luxurious cologne-grade fragrances will leave you smelling great...
Enhance your beard growth journey with the Voxtr derma roller. Designed for optimal skin stimulation without discomfort, this tool allows for fresh blood and collagen to rush to the surface. Its ergonomic design and durable construction make it a staple in any care routine, promoting a thicker, fuller beard when...
CONTROL. STYLE. DOMINANCE. A weak beard brush won’t cut it. You need a tool built for warriors. Crafted from premium polished Beechwood and engraved with The Beard Struggle Viking emblem, this brush is engineered for beard mastery. WHY IT BELONGS IN YOUR ARSENAL Durable Nylon Bristles – Effortlessly detangles, tames...
Discover your beard's true potential with The Beard Struggle's 9 Oil Voyager Sample Pack. Each of the nine sachets offers a unique blend, from invigorating to earthy scents, crafted with natural ingredients like argan oil, jojoba oil, and vitamin E. Designed for the adventurous spirit, this pack allows you to...
CLEANSE LIKE A WARRIOR. SMELL LIKE A LEGEND. Ordinary body washes strip your skin, leaving it dry, irritated, and smelling like chemicals. You deserve better. The Beard Struggle Viking Body Wash is built for men who demand a deep clean without compromise. Formulated to be tough on dirt but gentle...
TBS Package Protection provides protection for shipments that are lost, broken, or stolen. Add TBS Package Protection to your cart at checkout to enable protection.
Don't let your beard suffer from dryness, itchiness, redness, or flakes any longer. Wake up to a soft, supple beard that's full of moisture with our overnight elixir. This product is packed with natural oils that add softness and shine while you sleep.It also contains no known DHT inhibitors, making...
DEMAND MORE FROM YOUR DEODORANT. Stop settling for mainstream garbage that pumps your body full of aluminum, synthetic fragrances, and chemical cocktails. They’re keeping you in the dark while selling you the lie of “freshness.” MARAUDER’S DEFENSE puts an end to that. It’s built for men who don’t just accept...
THE PROFESSIONAL EDGE OTHER MEN MISS What separates respected beards from ignored ones? One critical step: RADIANCE BEARD CONDITIONER DELIVERS: SILK-INFUSED FORMULA - Apricot kernel oil and silk amino acids create touchable softness that gets noticed FRIZZ ELIMINATION - Instantly tames wild hairs that undermine your image SIGNATURE SCENT - Premium...
THE PROFESSIONAL BEARD ADVANTAGE: DAY/NIGHT ATTACK SYSTEM - Premium oils work 24 hours to transform your beard when others sleep WARRIOR'S BALM FORMULATION - Beeswax and botanical extracts provide control others can't match RADIANCE WASH & CONDITION - Eliminates irritation that most men simply accept VIKING SEA MINERAL MASK -...
Regular price¥17,200 JPYSale price
from ¥13,500 JPY
The Beard Scrubber is the perfect tool for exfoliating your skin and keeping your beard healthy. Made with silicone bristles, it is hygienic and easy to clean. The scrubber helps to remove dead skin cells and unclog pores, allowing your beard to grow healthy and strong. used in conjunction with...
Explore new scents without the commitment! Explore new scents without the commitment! Our elegantly packaged sampler box includes every fragrance The Beard Struggle offers, featuring Eight 10ml jars of Warrior's Beard Balm for a total of 80g. Perfect for those eager to test a range of aromas without settling on...
Get the ultimate grooming kit for a flawless look anytime, anywhere. This compact set includes high-quality clippers, scissors, a nail file, tweezers, and an ear pick, all in a sleek black case for sophisticated travel. Perfect for quick touch-ups or comprehensive grooming, ensuring you're always sharp and clean with minimal...
Just hang this air freshener in your car and feel the refreshing smell of Fenrir's Wrath. It's made with high-quality density sponge paper, perfect for any area.
7 WAYS THIS SYSTEM TRANSFORMS YOUR BEARD (NO BS): INSTANT RELIEF - Eliminates maddening itch in 4 minutes flat. Throw away your scratching comb. VIKING-FORGED TOOLS - Our Norse-inspired brush and comb don't just style - they distribute oils where needed most for maximum control. SUPERIOR STYLING - 37% more...
Regular price¥21,900 JPYSale price
from ¥18,500 JPY
URGENT NOTICE TO BEARDED MEN: Your current beard products are delivering mediocre results because they were designed for average beards. But there's nothing average about you or the beard you deserve. The Complete 5-Part System for Beard Mastery: Beard Balm Instant control with lasting hold. Tames even the wildest beard....
Regular price¥18,200 JPYSale price
from ¥13,500 JPY
8 DISTINCT VIKING ESSENCES – UNLEASH YOUR SIGNATURE SCENT This isn’t just beard oil—it’s an arsenal of power, precision, and presence. The Night Liquid Elixir Collection is designed for men who refuse to be ordinary. WHAT’S INSIDE 8 DISTINCT SCENTS – From the deep mystery of Alfheim’s Forest to the...
Add a touch of Nordic flair to your winter style with the Valkyrie Pom-Pom Beanie. Inspired by the powerful female warriors of Viking lore, this women's beanie offers both warmth and a distinct, adventurous style. The cozy pom-pom adds a playful twist, making this beanie a perfect blend of comfort...
Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...
Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...
Just hang this air freshener in your car and feel the refreshing smell of Mjölnir Strike. It's made with high-quality density sponge paper, perfect for any area!
Bold Scents. All-Day Confidence. Anywhere You Go. Signature Collection:Try six of our most popular cologne oils—Asgardian Secret, Viking Storm, Alfheim Forest, Vanir’s Wisdom, Valhalla's Gates and Aesir’s Triumph. 6X More Concentrated:Oil-based and alcohol-free, each scent lasts up to 24 hours. No harsh chemicals. No cheap fade-outs. Precision Roller Application:No mess....
Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...
One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...
Achieve greatness with the Mjolnir Fabric Spray - a gift befitting those who exude the strength of Odin. Infused with the essence of the Norse gods, this spray keeps your garments invigorated, reflecting the resilience of a true Viking. Secure this gift and carry the aura of Mjolnir with you on...
BEARD WIPES – CLEAN BEARD. ZERO HASSLE. Food, sweat, and daily grime don’t belong in your beard. Stop walking around with yesterday’s lunch tangled in your whiskers. Whether it’s after a meal, a workout, or a long day, our unscented beard wipes give you an instant refresh—no sink required. WHY...
Elevate your beard game with The Inferno Kit, your all-in-one solution for a fuller, more luxurious beard.Including oils, balm, butter, wash, conditioner, brush, heat spray, and the Carbon X heated straightener, this kit has everything to nourish, style, and protect your beard. Achieve softness, shine, and a neat, polished look...
Regular price¥38,600 JPYSale price
from ¥28,200 JPY
EFFORTLESS DETANGLING. PRECISION STYLING. MAXIMUM CONTROL. A tangled, unruly beard weakens your presence. The Viking Roller Brush is built to fix that—fast. Designed with heat-resistant technology, this brush pairs perfectly with styling tools like Carbon X or a blow dryer, giving you flawless beard control in seconds. WHY IT BELONGS...
RECISION. CRAFTSMANSHIP. UNMATCHED CONTROL. A real shave isn’t rushed. It’s an art form. The One Blade Straight Razor Kit is built for men who demand a flawless, classic shave with tools engineered for precision. WHAT’S INSIDE HANDCRAFTED STRAIGHT RAZOR – Vintage-inspired design for the sharpest, closest shave. PREMIUM PRE-SHAVE OIL...
Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg Travel Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too). It...
STOP STRUGGLING WITH YOUR BEARD. DOMINATE IT. Your untamed beard is costing you respect. A wild, frizzy, uneven mess doesn’t signal strength—it signals a lack of control. That ends today. THE CARBON X SYSTEM: THE LAST BEARD KIT YOU’LL EVER NEED Barbers use the right tools. Now you have them...
A TOOL OF LEGENDS. A BEARD WORTHY OF HISTORY. This isn’t just a comb—it’s a connection to the past. Inspired by the historic Vimose beard comb, the Kylver Beard Comb is a grooming tool built for warriors who value legacy, strength, and precision. WHY IT BELONGS IN YOUR HANDS Authentic...
Experience the perfect balance of hydration, frizz control, and easy styling with our non-greasy beard itch cream. Designed for beard enthusiasts who demand more from their grooming routine, this lightweight cream tackles dryness, itchiness, and product buildup while providing long-lasting scent and sensitive skin care. Why You'll Love It: Frizz...
Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...
Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...
Forge your path to modern Viking excellence with The Beard Struggle's Bamboo Toothbrush. Embrace the fusion of ancient resilience and cutting-edge sustainability as you conquer both dental hygiene and the world. Unleash your inner warrior, redefine your grooming arsenal, and claim your Bamboo Toothbrush – a symbol of strength, style,...
Introducing the Can Koozie: keep your drinks cool and your hands cozy! Say goodbye to warm beverages with our stylish and secure grip. It's the ultimate accessory for chilled drinks on the go. Get yours now and elevate your sipping experience! 🍻✨
ATTENTION MEN WHO WANT A STRONGER, HEALTHIER, BETTER-LOOKING BEARD Struggling with rough, dry, or scruffy facial hair? Using random products that don’t work? That ends today. The Beard Essential Kit is built to fuel growth, maximize softness, and keep your beard in perfect shape—without the mess. WHAT’S INSIDE Beard Wash...
Regular price¥11,700 JPYSale price
from ¥10,500 JPY
Discover our Brand Identity Sticker Pack! It's packed with diverse, high-quality vinyl stickers featuring our iconic logos and designs. Perfect for personalizing your gear, these durable, weather-resistant stickers are easy to apply and remove. Eco-friendly packaging makes it an ideal choice for brand enthusiasts. Grab your pack and show off...
Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.
The Beard Struggle's wooden soap saver is a soap dish designed to extend the life of your bar soap while keeping your sink/shower area clean and stylishly organized. Perfectly paired with The Beard Struggle's all-natural Skin Struggle soaps, this soap saver is a must-have addition to your grooming routine.
Embrace the spirit of modern Viking conquest with The Beard Struggle's exclusive Money Clip – Effortlessly melding ancient strength and contemporary style, this clip holds more than just currency; it holds the essence of your ambition. Command your finances with the confidence of a warrior, seize your destiny, and claim...
INSPIRED BY EDDIE HALL – BUILT FOR DOMINANCE Eddie Hall didn’t ask for respect—he commanded it. This cologne oil captures his raw power, presence, and authority. THE FORMULA FOR UNDENIABLE PRESENCE INITIAL ASSAULT – Bergamot and black pepper demand attention within seconds. POWER POSITION – Juniper berry activates confidence receptors,...
Unleash your inner beast with the beast products from TBS! Our scientists accidentally infused it with the power of "Essence Of Beast," giving you the confidence to conquer any challenge. The scent starts off with some zesty bergamot and crisp black pepper, before opening up to fresh juniper berries for...
WHY THIS BRUSH MATTERS: PREMIUM BEECHWOOD + VIKING EMBLEM - Signals status without saying a word COMBAT-READY NYLON BRISTLES - Defeats tangles others can't touch OIL DISTRIBUTION SYSTEM - Creates healthy shine instantly POCKET-READY DESIGN - Never be caught unprepared MAKE YOUR CHOICE: Accept a beard that undermines you... Or...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Discover the Njord Wallet 3.0, the epitome of style and functionality in a compact, slim leather wallet. Designed for the modern man, it features a spring-loaded card compartment for easy access, coupled with a secure cash band. Crafted from premium leather, this durable and sleek wallet fits perfectly in your...
Embrace the Viking legacy with the Seax Double Edge Razor, inspired by the Norse utility tool renowned for its versatility. This razor isn't just a grooming tool; it's a tribute to efficiency and precision. With its perfectly balanced brass handle and rust-resistant design, it promises effortless, clean shaves every time....
Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...
Elevate your grooming with our Viking Skincare Kit, crafted for the modern man. This streamlined set includes: Defy: A clay cleansing bar for a deep clean. RISE & CRASH: Day and night creams for 24/7 hydration. PRIME: A blemish minimizer for clear skin. Compact, effective, and inspired by Viking resilience,...
Experience dual-action exfoliation with our silicone-based face scrubber, designed to complement your skincare routine. This innovative tool features two distinct sides: one with deeper scrubbers for thorough exfoliation and another with finer scrubbers for gentle cleansing. Perfect for every skin type, it effectively removes dead skin cells, unclogs pores, and...
THE FIRST FACE MASK THAT RESPECTS YOUR BEARD Most face masks weren’t made for you. They slide, they bunch, they leave half your face untreated. This one is different. Designed for men who refuse to neglect their skin, this mask fits around your beard while delivering serious hydration where it...
ODIN'S BEARD GIFT SET: LEGENDARY STATUS GUARANTEED Viking-engineered for exceptional men who demand the best. Accept no substitutes. THE ELITE ADVANTAGE: BATTLE-READY PACKAGING - Commands attention the moment it's received, setting expectations for greatness WARRIOR-GRADE INGREDIENTS - battle tested formulas outperform synthetic alternatives by 3X DOMINANT SCENT PROFILE - Professionally...
Regular price¥18,900 JPYSale price
from ¥14,200 JPY
Limited Edition Superbowl Weekend Exclusive - 50% Off Capture the raw power and rugged essence of the Viking spirit. Designed for the modern-day warrior embodying strength, courage, and determination. Scent Notes: Fresh Spicy, Amber, Citrus. Aromatic, Musky, Woody Herbal, Lavender, Warm Spicy Embody the essence of a rugged Viking. Ready...
THE SHIELD YOUR FACE DESPERATELY NEEDS Our Pre-Shave Oil delivers: PAIN-FREE VICTORY - Natural oils create an invisible protective barrier between your skin and razor blade, eliminating razor burn at the source INGROWN HAIR ANNIHILATION - Properly softened facial hair cuts cleanly instead of curling back into your skin, finally...
IMPRINT YOUR LEGACY. COMMAND YOUR SPACE. This isn’t just a fabric spray—it’s a call to battle. The Beard Struggle’s Viking Fabric Spray fuses the mystique of ancient forests with the bold, untamed spirit of the Vikings. Designed to transform any fabric into a beacon of strength and resilience, this formula...
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
Regular price¥22,400 JPYSale price
from ¥18,700 JPY
THE COMPLETE POWER CLEAN SYSTEM Our comprehensive grooming arsenal delivers: TOTAL BODY DOMINATION - Premium Radiance Body Wash cleanses every inch without stripping essential moisture. BEARD TRANSFORMATION - Specialized Beard Wash and Conditioner duo transforms facial hair from ordinary to extraordinary SKIN DETOXIFICATION - Professional-grade Clay Bar pulls impurities from...
Regular price¥11,700 JPYSale price
from ¥10,900 JPY
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Patchy Beard? Weak Growth? Science Has the Answer. Not just grooming—this is engineered beard transformation. WHAT’S INSIDE: GROWTH ACTIVATOR SERUM – Targets dormant follicles with high-potency nutrients to accelerate thick, full beard growth. COMPLETE BEARD ENHANCEMENT SYSTEM – A fully optimized regimen designed to stimulate, strengthen, and sustain long-term growth....
Regular price¥18,200 JPYSale price
from ¥10,500 JPY
You’ve got the beard, now get the ring. Not just any ring though, this is a limited edition ring built out of white brass.
No exchanges or returns on rings.
Material: Solid White Brass
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...
The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.
Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.
Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster.
COMPOSITION: Full-grained cowhide (Crazy horse leather)
Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator. When To Use: Use anytime during the day up...
Forge your beard into a masterpiece with the heat stroke beard comb, designed for effortless styling and bold definition. With advanced ceramic heating plates, it evenly distributes heat to tame frizz and eliminate curls, leaving your beard sleek and controlled. Unlike ordinary brushes, this powerhouse features a built-in volumizer, working...
Unlike other generic gift cards, The Beard Struggle gift card offers a curated selection of premium Viking-inspired grooming products designed for bearded men who demand quality. Whether it’s a birthday, holiday, or a surprise for a beard enthusiast, our gift cards let your loved ones pick from a wide range...
Unearth the forgotten legends of the past with our Special Reserve Night Oil. This product captures the spirit of an age when warriors roamed the land, and honor was won on the battlefield. Let our Special Reserve Night Oil transport you to a time when chivalry and adventure ruled the...
Crash for the night knowing that your skin is being intensely hydrated & restored while you sleep by this nighttime moisturizing cream. When to use: Daily in the evening How to use: On a clean dry face, use your fingers to apply a thin layer of cream to your face....
FORGED IN FIRE. BUILT TO LAST. This isn’t just a scent—it’s a statement. A fragrance that roars with the power of a red-hot forge and lingers long after the weak ones fade. Only 1,000 sets available. Will you claim yours? WHAT YOU GET Beard Balm & Beard Butter – ($59...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The Black Friday Bundle is the perfect way to get a luxurious, healthy beard. This is a limited-edition bundle only available during Black Friday up to 60% off! This bundle includes:✔ Beard Balm, Beard Butter ✔ Beard Wash, Beard Conditioner✔ Night Elixir & Day Liquid Tonic Beard OilThe gentle formula promotes healthy growth,...
Regular price¥18,700 JPYSale price
from ¥14,900 JPY
Discover the Undiscovered with the Scent Advent Saga! Dive into a 25-day odyssey of exploration with our exclusive Viking treasure chest. Each day unveils a new, unreleased scent in our concentrated cologne, meticulously crafted for the warrior's within - a blend of future classics and unique, limited editions. ⚡ Ultra-Exclusive Release! Only 500...
The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...
For the man who is perfecting his day and night routine.
Contains:
Rise: Day Moisturizing Cream
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
Whether you are getting ready to conquer the day ahead or rest and rejuvenate, these moisturizers will work their magic on your skin.
Enhance your beard care routine with our all-encompassing kit, meticulously crafted to meet every need of your grooming journey. This premium collection includes: Beard Balm: Our specially formulated balm tames and styles your beard, providing a medium hold with a natural, non-greasy finish. Beard Butter: Infused with nourishing ingredients, our beard butter...
UNSCENTED CONDITIONER BAR - Beard + Hair Conditioner Get ready to experience the amazingness of The Beard Struggle's Restore Bar Beard + Hair Conditioner! It's like a magical potion for your beard and hair, making them super soft and awesome. With its special natural ingredients, this unscented bar is perfect for guys...
Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.
Tame your beard with the Havamal 3-in-1 Heated Beard Straightening Tool, transforming grooming for any facial hair style.Achieve a sleek, polished look with ceramic plates for even heating, ionic technology to smooth frizz, and a unique volumizer for added fullness.It features three heat settings (160, 180, 200C) tailored for all...
If you're looking for the best of the best when it comes to beard care, look no further than the Apex Bundle. This top-of-the-line system includes everything you need to promote a fuller, more natural-looking beard. It also helps reduce split ends and may even reduce hair loss. Best of...
Regular price¥101,100 JPYSale price
from ¥59,700 JPY
Introducing the Steel-It-Up Water Bottle: the stylish and sturdy companion for all your hydration needs. Made from premium stainless steel, it keeps drinks hot or cold for hours. With its leak-proof design, it's ready for any adventure. Upgrade your hydration game today! 💧🦸♀️
It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...
The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
UPGRADE TO THE DELUXE BUNDLE A legend isn’t built on half measures. The Deluxe Bundle delivers scent in its most potent form, ensuring your presence is felt before you enter the room and lingers long after you leave. WHAT’S INSIDE Bold Deodorant – Long-lasting, powerful odor defense with a commanding...
The Brand Viking crest represents our togetherness and our battle to defend our brotherhood. This snapback make you an official part of The Beard Struggle Viking brotherhood.
Great Quality
Green under brim (not seen in images)
Official Brand Viking Snapback
Experience the ultimate in grooming on-the-go with our Wedge Wood Key Chain Beard & Mustache Comb. Expertly crafted from premium Wedge wood, this compact and durable comb fits perfectly on your keychain, ensuring you're always prepared for quick touch-ups. Designed specifically for the discerning gentleman, it effortlessly detangles, styles, and...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...
Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...
BEARD. BODY. BALLS. NO COMPROMISE. No gimmicks, no marketing fluff—just precision trimming that gets the job done. Whether it's your beard, chest, or below the belt, this trimmer handles it all with zero nicks, zero BS. WHY IT WINS Titanium Blade – Cuts clean, stays sharp, built for power. Varangian...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The most limited edition scent in cologne Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any occasion. Don’t miss your chance - only 997 bottles available. Top...
INSTANT BEARD DENSITY. ZERO PATCHES. MAXIMUM CONFIDENCE. 40% of men struggle with patchy beards. You can wait months hoping for growth… or fix it in seconds. WHY YOU NEED THIS NOW Natural, Full Coverage – Seamlessly blends for a realistic, undetectable finish. Precision Application – Define, sculpt, and fill with...
Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.†
Get up to 40 minutes of continuous straightening power!
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Find Your Signature Scent. Elevate Your Beard Routine. The Beard & Scruff Cream Sample Kit delivers 8 of our top scents—paired with lightweight hydration, frizz control, and easy styling. Why It Works: 8 Distinct Scents – From bold to fresh, crafted to match your vibe. Premium Beard Care – Smooths,...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
UNLEASH YOUR INNER BEAST This isn’t just beard oil—it’s power in a bottle. Infused with the primal strength of Eddie Hall, this Day Liquid Tonic was engineered by accident—a daring lab experiment gone wild. The result? The “Essence of Beast” captured in every drop. WHY IT DOMINATES Fortifies & Fuels...
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...
NOT YOUR GRANDMA’S CANDLES. These are bold, powerful, and built for those who don’t settle for the ordinary. We packed 12 of our strongest, most legendary scents into pure soy wax with natural cotton wicks, delivering a clean, commanding burn that lasts 10 hours per candle. WHY THESE CANDLES DOMINATE...
This t-shirt marks the 1-year anniversary of The Midgard Vikings Brotherhood, but more than that, this t-shirt symbolizes the struggles that many men out there have gone through in the past years.The world has gone through an incredible shift, and this has been felt very deeply by men across the...
LOOK SHARPER. FEEL STRONGER. ERASE FATIGUE. Tired, puffy eyes make you look older, worn out, and weak. You can’t command respect when your face says "I haven’t slept in days." This anti-fatigue eye mask is engineered for men who refuse to look exhausted. Designed to fit perfectly without interfering with...
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Step into sovereignty with the "Kings Fury Deluxe Bundle," a curated selection designed to enhance your grooming ritual: Body Wash: Start with an invigorating, royal cleanse that refreshes and revitalizes. All-Natural Deodorant: Confidence in a bottle—ensure all-day freshness and poise. Concentrated Cologne: A sophisticated scent that leaves a lasting, powerful impression. Beard &...
The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
The easiest start to your morning and routine. A quick cleanse with the DEFY Cleansing bar, the moisturizing protection of our RISE Day Cream and spot treatment with PRIME.
Contains:
Rise- Day Moisturizing Cream
Defy- Clay Cleansing Bar
Prime- Blemish Minimizer
Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Introducing our Limited Edition Socks, where comfort meets swagger! Each pair of our Limited Edition Socks delivers a punch of unrivaled comfort, courtesy of top-notch materials that treat your feet like royalty. Slip them on and feel the surge of luxury enveloping every step you take
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...
Unleash your inner warrior with The Beard Struggle's Saga Stringer – a fusion of Viking strength and modern style. Crafted for those who dare to conquer both the gym and the world, this stringer embodies the spirit of ancient legends and contemporary champions. With its bold design and impeccable craftsmanship,...
Introducing the ultimate symbol of strength and unwavering loyalty: the Shield Tag, exclusively designed for the elite warriors of the Brand Vikings! A masterpiece forged in the fires of our unyielding passion, this remarkable accessory is more than just a dog tag—it's a testament to the indomitable spirit that courses...
Introducing the Viking Insider Kit 3.0 by Brand Viking – an all-inclusive collection designed to enhance your style, grooming, and comfort. Elevate your daily routine with this exclusive bundle tailored for the modern Viking! The Viking Insider Kit includes: Brand Viking 1% Better Beanie: Showcase your commitment to constant improvement...
Our loyal customers are the reason we're still around, and this T-shirt is a way to show how much your love means. The saga tee signifies the growth of TBS and all the art used in this Tee you can find all over our packaging, scents, and icons. This shirt...
Command respect from neck to toe. Whether you wear a beard or keep it clean, your presence demands attention. The Beast Body Bundle is engineered for men who refuse to be ignored. DOMINATE BEYOND THE BEARD BEAST MARAUDER DEODORANT – New formula. 48-hour protection. Zero compromise. BEAST RADIANCE BODY WASH...
TAME YOUR BEARD. UNLEASH YOUR POWER. A wild beard weakens your presence. Control it. Shape it. Command attention. Infused with Eddie Hall’s primal “Essence of Beast,” this beard balm is built for men who refuse to blend in. Tame, nourish, and sculpt your beard into a masterpiece of strength and...
The perfect wind-down experience to finish your day. Always wash your face before bed. Then use Crash to keep it moist and promote healing all night long.
Contains:
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
Transform your beard with the royal touch of King's Fury Beard Butter. Enriched with the spirited essence of bergamot and cedrat, it melts into your beard, providing a refreshing, energizing boost. The heart of this butter lies in the rich foundation of amber and cedarwood, mimicking the strength and...
UNLEASH YOUR INNER BEAST WITH EVERY WASH A weak, neglected beard won’t earn respect. This isn’t just a wash—it’s a transformation. Infused with the primal "Essence of Beast" inspired by Eddie Hall, this Beard Wash is built to cleanse, strengthen, and fuel your beard like a warrior preparing for battle....
16 Premium Products. 1 Legendary Bundle. Still guessing your go-to scent? Stop wasting money on full sizes. The Scent Raider Kit gives you 8 premium oils and 8 beard balms—each in a different signature scent—so you can test them all before committing. WHAT YOU GET: 8 Beard Oils – Hydrate...
Embrace the Viking spirit with Ragnars Long Sleeve. Showcasing two detailed Viking ships on the back, this shirt symbolizes Norse seafaring strength and exploration. Crafted from premium, breathable fabric, it provides comfort and durability. Minimalist in design, it makes the intricate ship artwork the focal point. A perfect fit for...
Upgrade grooming with the Carbon X Bundle, a luxurious set that includes day and night beard oils, heat protectant spray, and a beard balm. Perfect for achieving a polished look, it's an ideal self-treat or gift, promising timeless elegance and a smooth finish. What's inside this heart-winning package? 1x Carbon...
CONDITION. STRENGTHEN. CONQUER. A rough, brittle beard isn’t a sign of power—it’s a sign of neglect. Fix it. Fortify it. Own it. Infused with Eddie Hall’s “Essence of Beast,” this Beard Conditioner hydrates, strengthens, and fuels your beard with the same relentless energy that built a world champion. WHY IT...
Vikings Odyssey Vikings Odyssey, with a masculine twist, presents a bold and exotic fragrance that captures the spirit of a tropical adventure. Top Notes: Coconut: Introduces a robust, toasted coconut scent that sets a bold and exotic tone, reminiscent of sun-drenched tropical shores. Vanilla Bean: Offers a deep and smoky...
Nourish your beard to legendary softness with King's Fury Beard Conditioner. This rinse-off formula is steeped in the essence of regal bergamot and spirited cedrat, rejuvenating your beard with the freshness of victory. Enriched with the deep, grounding notes of amber and cedarwood, it conditions your beard, echoing the resilience...
This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week!
No exchanges or returns on rings.
If you're looking to take your selfcare grooming game up a notch, look no further than The Personal Armoury Kit. The Personal Armoury Kit contains everything you need to keep your facial hair in check. From the perfect razor, all of our top selling products like trimming kit, shave oil and beard shaping tools- this...
UNLEASH YOUR INNER BEAST. TAME. STYLE. CONQUER. This isn’t just beard cream—it’s your gateway to dominance. Infused with the raw power of Eddie Hall, this premium formula was forged in a moment of daring brilliance (or maybe a happy lab accident). The result? The “Essence of Beast” captured in every...
INSTANT COVERAGE. UNMATCHED CONFIDENCE. Thinning hair instantly ages your appearance—but you don’t have to accept it. Over 50% of people experience hair thinning by middle age. Now, you have the solution. WHY BALDR’S HAIR CONCEALER WORKS Instantly Conceals Thinning Areas – Achieve a fuller, denser look in seconds. Seamless, Natural...
Harness the power of the wax, designed to give you unparalleled control and style. Infused with natural ingredients, it delivers strong, long-lasting hold without the need for heat. It conditions and protects, ensuring your mustache stays healthy, soft, and manageable. The masculine scent leaves a lasting impression, making it perfect...
UNLEASH YOUR INNER BEAST WHILE YOU SLEEP This isn’t just beard oil—it’s overnight domination. Infused with the raw power of Eddie Hall, this Night Liquid Elixir was born from a lab experiment gone wild—capturing the "Essence of Beast" in every drop. While you rest, it works, fortifying and transforming your...
Exclusive Collector's Edition: Only 50 T-Shirts Available! Celebrate the rich 9-year journey of TBS with this unique t-shirt.A tapestry of our history, it features every iconic design we've ever created, all merged into one extraordinary tee. This is more than a shirt; it's a tribute to our evolution and a...
Born to Conquer Tee: Only 87 Exist! On the back, a powerful depiction of Thor, the Norse god of thunder, stands majestically, gripping three swords that symbolize strength, courage, and victory.This striking image is inspired by the iconic monument in Norway, reflecting a blend of historical grandeur and mythological prowess.The front...
Unleash Your Inner Warrior: 'The Power of Strongmen' Stringer - Only 150 in Existence! Step into the realm of ancient conquerors with The Beard Struggle's 'The Power of Strongmen' Stringer. This isn't just a garment; it's a testament to raw power and unbreakable resilience. Designed for the modern Viking, it...
Embrace the Thunder of Legends with the 'Mjolnir's Strike' Hoodie - Only 50 Available Forge your path in the spirit of Thor, the mighty Norse god, with our exclusive 'Mjolnir's Strike' hoodie. Limited to just 50 pieces, this hoodie isn't just a garment; it's a symbol of the unstoppable force...
Ultra-Exclusive Release: Only 99 Crewnecks Crafted! Embrace the festive season with the unparalleled boldness of the Norse legends. This extremely limited-edition crewnecks, with only 99 in existence, is a tribute to Viking valor and festive cheer. Featuring the iconic figures of your favorite ambassadors like Hafthor Bjornsen, Thor Rosaland, Eddie Hall,...
Struggle Battle Paint Tee: Unique, Only 67 Created! This isn't just a t-shirt; it's a symbol of resilience in a striking, singular color. Each piece embodies the strength to overcome life's struggles, with 'Struggle' boldly declaring your unyielding spirit. Wear this exclusive garment as your daily armor, a reminder that...
Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...
Regular price¥22,800 JPYSale price
from ¥16,100 JPY
TWO PRODUCTS. ONE INSTANT CONFIDENCE BOOST. Thin spots? Receding hairline? Patchy beard? You don’t have to accept it. Baldr’s Arrow Bundle delivers instant, natural-looking coverage—no waiting, no frustration. WHY IT WORKS Instant Coverage – Fills in thinning areas for a fuller, stronger look—on the first try. Flawlessly Natural – Seamlessly...
Embrace the power of Viking: the premier wax designed for the bold and stylish man. Maintain your look with an all-natural formula that provides unbeatable hold. and a sleek finish. Crafted to tame even the wildest hairs, this product is enriched with nourishing ingredients like lanolin, shea butter, and beeswax....
Introducing Odin's Pouch, a realm of organization and convenience dedicated to the care of your mighty beard. Crafted with the wisdom of the Norse god himself, this toiletry drop bag is designed specifically for the discerning beardsman who demands precision and style in their grooming routine. Elevate your beard grooming...
A RAZOR-SHARP LOOK FROM HEAD TO… EVERYWHERE. A messy beard and untamed body hair don’t command respect. This bundle isn’t just about grooming—it’s about precision, power, and complete control. Whether you're sharpening your beard or handling business below deck, this is the kit for men who refuse to look anything...
Regular price¥24,200 JPYSale price
from ¥16,300 JPY
Expert Beard Care Products For Greenlanders
The perfect gift for the bearded man in your life, or just for yourself!
Promote healthy beard growth
Promote softness & shine
Lightweight, non-greasy formulas
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben-Free
Regular price¥16,900 JPYSale price
from ¥13,500 JPY
Whether you’re gifting it or upgrading your own routine, this all-in-one kit delivers everything a beardsman needs to look sharp and feel unstoppable. What’s inside: Precision Beard Trimmer – Shape and define with pro-level control 6 Cologne Samplers – Try our top signature scents and find your favorite 9 Beard...
DITCH THE CHEMICALS. DOMINATE ODOR NATURALLY. This isn’t just deodorant—it’s armor against odor and weakness. No aluminum. No toxins. No compromises. Just pure, powerful protection that keeps you fresh, confident, and stain-free. WHY IT DOMINATES Chemical-Free Odor Defense – No aluminum, no fillers—just results. Activated Charcoal Power – Absorbs odor...
Unleash your inner warrior with the Viking Valor Athletic Tee. Crafted for champions, this shirt embodies the spirit of the Norse warriors, blending comfort with rugged style. Whether you're conquering the gym or dominating the field, embrace the strength and resilience of the ancient Vikings in every workout.
Step into the ring with unmatched ferocity in the Berserker Boxing Club Tee. Designed for those who fight with heart and intensity, this shirt exudes power and determination. The premium fabric ensures comfort during your toughest training sessions, while the bold design pays homage to the fearless spirit of the...
Channel the indomitable spirit of legendary sovereigns with our King's Fury Concentrated Cologne Oil. This potent elixir is a distillation of courage and leadership, encapsulating the essence of vibrant bergamot and zesty cedrat, cutting through the air like a sword through battle. Entwined with the raw power of amber and...
Upgrade to Marauder's Defense: the 100% natural deodorant that keeps you fresh without harsh chemicals. Tough on odor and gentle on the skin, it's infused with charcoal for all-day confidence, free from aluminum and stains. Elevate your deodorant game with Marauder's Defense and stay fresh, no matter where the day...
For the Warrior Who Raised You.This isn’t just a Father’s Day card—it’s a tribute to your shield, your guide, your greatest hero. Designed with bold Viking art and heartfelt words, it honors the man who taught you strength, loyalty, and how to never kneel. A message straight from the heart—to...
Unleash Your Inner Viking Style! 🔥 Limited Edition - Exclusive for Brand Viking Insiders 🔥 Embrace the strength and individuality of the Viking spirit with our BV Apparel Bundle, a collection carefully curated for the true warriors of the Brand Viking Insiders community. This exclusive bundle is a celebration of...
Embrace the essence of warrior kings with King's Fury Beard Oil. Infused with bold bergamot and zesty cedrat, it's a commanding blend that mirrors the strength of amber and cedarwood, with whispers of smoky birch and vanilla. This oil leaves a lasting, victorious impression.
When you belong to an organization that fills you with pride the way the MVB fills it's members with pride, you can never run out of ways to show your support. Keep the keys to your castle or vehicle together while representing the Brotherhood that gives so many men out...
Limited Edition Mjolnir's Strike Cologne - Superbowl Weekend Exclusive Embrace the essence of the Viking spirit with "Mjolnir's Strike" Cologne, a limited edition scent by The Beard Struggle. Crafted for the modern-day warrior, this cologne captures the raw power, courage, and unwavering determination of the Viking ethos. Key Features: Invigorating...
TOUGH ON DIRT. GENTLE ON SKIN. BUILT FOR DOMINANCE. Eddie Hall doesn’t do weak. Neither should your body wash. The Beast Body Wash delivers deep-cleansing power without stripping your skin, leaving you refreshed, unstoppable, and ready to dominate. WHY IT WINS Cologne-Grade Fragrance – Long-lasting, commanding scent inspired by Eddie...
Cleanse your beard with the valor of kings using our King's Fury Beard Wash. This formula combines the invigorating power of bergamot and cedrat, cutting through grime and reviving your beard with a warrior's zest. Amber and cedarwood lend their rich, earthy essence, grounding your spirit in the strength of...
Embrace the essence of valor with King's Fury Beard Balm, a crafted blend that channels the spirit and strength of warrior kings. Infused with the uplifting energy of bergamot and the zest of cedrat, it invigorates your beard with every application. The balm's core is fortified with the richness...
Take advantage of this special offer today and see why 100,000+ men trust The Beard Struggle products to keep their beard feeling soft & smelling great, every single day.
Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials
50% Viscose
28% Nylon
22% PBT
Craft your legacy with King's Fury Beard and Mustache Wax, a blend that harnesses the bold spirit of ancient warriors. Infused with the essence of bergamot and cedrat for a sharp, energizing lift, it shapes and holds with the strength of amber and cedarwood. Smoky birch and vanilla add a...
Crafted for the nocturnal warrior, our Night Oil is a serene yet potent concoction. It merges the tranquil essence of moonlit botanicals with a whisper of mystique. Enveloping your senses, it prepares you for the night's embrace with soothing lavender and the deep calm of sandalwood, underlined by the velvety...
Immerse yourself in the power of kings with King's Fury Body Wash. Infused with the bold essence of bergamot and cedrat, it washes away fatigue, while amber and cedarwood ground you in strength. Smoky birch and vanilla, mingled with musk, weave a tale of triumph. This body wash cleanses and...
Product Benefits: Optimal Skin Stimulation: Increases blood flow and collagen production for enhanced beard growth. Improved Serum Absorption: Creates microchannels for deeper penetration of growth serums, maximizing their effectiveness. Ergonomic and Durable: Comfortable grip and high-quality construction for easy, long-lasting use. Universal Compatibility: Suitable for all skin types, making it...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
Let's get you hotter for the holidays! Looking to achieve the perfect beard and keep it looking its best? Then you need the Carbon X 3-in-1 Heated Beard Straightening Brush! This revolutionary product lets you tame and styles your beard with ease, giving you a neat, polished look that will turn...