Transform your grooming routine with our beard oil tonic and elixir bundle, expertly formulated for round-the-clock beard perfection. Our Day tonic offers non-greasy hydration, combating beard itch and enhancing softness. The Night Elixir targets brittleness and split ends, deeply moisturizing for a smoother, healthier beard by morning. This powerful duo ensures...
Upgrade your beard game with Radiance Beard Wash and Conditioner. Our wash, enriched with Aloe vera and silk amino acids, cleans without drying, promoting a fuller beard. The conditioner, powered by silk amino acids and apricot kernel oil, tames frizz and hydrates for a smoother, softer beard. Use the wash...
Discover Viking Shield, the top 100% natural heat protectant spray for beard and hair protection against heat. Packed with Ricebran, Argan, and Avocado oils, it offers a protective barrier to keep your hair hydrated and safe. Use it before heat styling for optimal protection. For best results, pair with our Carbon X...
Looking for a product that can both moisturize your skin and protect your beard? Then look no further than our Day Liquid Tonic Beard Oil, This unique product contains natural oils that add softness and protects your beard from, hair breakage, dullness, dry skin, and more... Plus, it is free of...
Discover Warrior's Beard Balm for a soft, healthy beard without the grease. Crafted with natural beeswax for a medium hold that's skin-friendly, and infused with luxurious, cologne-grade fragrances to keep you smelling great all day. Each unique scent is designed to captivate. Ideal for those seeking a natural beard care...
Facing the harsh conditions of the sea and raiding like a Viking takes a toll on your beard, leaving it split, thin, and fragile. While Vikings valiantly maintained their beards, they lacked the benefits of our Viking Sea Mineral Beard Mask. This innovative beard mask cream, infused with mineral-rich Dead...
Unlock the secret to a softer, more moisturized beard with our enhanced Warrior's Beard Butter.Designed to outperform balms in conditioning the beard, it's loaded with enriching natural oils and butter for unmatched hydration and strength. Enjoy a non-greasy, smooth finish and the allure of Cologne-Grade Fragrances. Ideal for every beard...
Elevate your grooming game with our Viking-inspired Beard and Mustache Wax. Designed for the modern man who values his appearance and seeks mastery over his beard. Crafted with natural ingredients like lanolin, shea butter, and essential oils, our wax offers medium to high hold for all-day style endurance. Make your...
Achieve a new level of beard perfection with the Carbon X 3-in-1 Heated Beard Straightener Brush! Engineered for easy taming and styling , it ensures a tidy, eye-catching look. We've upgraded our original brush in every way to bring you the ultimate grooming tool. Enjoy free shipping worldwide (Australia excluded)....
Regular price¥27,900 JPYSale price
from ¥15,600 JPY
Unlock the secret to a Viking-worthy beard with the Voxtr Growth Kit. Our powerful combination of the TBS Micro-Needle Derma Roller and Voxtr Beard Growth Serum is designed to stimulate hair growth, improve skin texture, and enhance moisture retention for a fuller, sleeker beard.Inspired by Viking tradition but backed by...
Regular price¥13,700 JPYSale price
from ¥7,300 JPY
Our colognes are also 6x more concentrated than traditional colognes, so a little goes a long way. They are alcohol and paraben-free, and cruelty-free and vegan-friendly. Up to 24 Hours Wear Time 6x More Concentrated Than Traditional Colognes Alcohol & Paraben Free Cruelty-Free, Vegan-Friendly 15 mL / 0.5 US. fl....
Enhance your beard growth journey with the Voxtr Precision Micro-Derma Beard Roller. Designed for optimal skin stimulation without discomfort, this tool works to increase blood flow and nutrient absorption in the beard area. Its ergonomic design and durable construction make it a staple in any beard care routine, promoting a...
Discover your beard's true potential with The Beard Struggle's 9 Oil Voyager Sample Pack. Each of the nine sachets offers a unique blend, from invigorating to earthy scents, crafted with natural ingredients like argan oil, jojoba oil, and vitamin E. Designed for the adventurous spirit, this pack allows you to...
Looking for a way to clean your beard without damaging it? Look no further than our Radiance Beard Wash. This cleanser is formulated with aloe vera and silk amino acids to reduce itchiness, soften your beard, and promote a fuller, more natural look. Plus, our cologne-grade fragrances will leave you...
Looking for a body wash that's gentle enough for your skin but tough on dirt? Look no further than The Beard Struggle Viking Body Wash! Our luxurious, cologne-grade fragrances are perfect for anyone who wants to feel refreshed and invigorated after a long day. Plus, our cruelty-free and paraben-free formulas...
TBS Package Protection provides protection for shipments that are lost, broken, or stolen. Add TBS Package Protection to your cart at checkout to enable protection.
Discover the transformative power of our Night Elixir Beard Oil, crafted for the modern man. This potent oil blend includes Abyssinica Seed, Castor Seed, and Babassu Seed oils for deep nourishment and strength. Jojoba Oil ensures a lightweight, non-greasy feel, while Squalane maintains the skin's moisture Wake up to a...
Upgrade to Marauder's Defense: the 100% organic deodorant for men that keeps you fresh without harsh chemicals. Tough on odor and gentle on the skin, it's infused with charcoal for all-day confidence, free from aluminum and stains. Revolutionize your deodorant experience with Marauder's Defense and stay fresh, no matter where...
Discover the ultimate beard care with our Complete Kit! Luxurious, lightweight, and non-greasy, our products promote healthy growth, leaving your beard soft and vibrant. Certified cruelty-free and paraben-free for daily peace of mind. Order now for the perfect beard. Promote healthy beard growth Promote softness & shine Lightweight, non-greasy formulas...
Regular price¥18,500 JPYSale price
from ¥14,500 JPY
Looking for a way to keep your beard soft, healthy, and frizz-free? Look no further than Radiance Beard Conditioner! Our unique blend of silk amino acids and apricot kernel oil work together to deeply moisturize and nourish your beard, resulting in a softer, smoother, and healthier-looking beard. Plus, our cologne-grade...
Just hang this air freshener in your car and feel the refreshing smell of Fenrir's Wrath. It's made with high-quality density sponge paper, perfect for any area.
Elevate your beard game with our complete beard care kit - your comprehensive solution for achieving the lush, healthy beard you've always desired. Designed with the modern gentleman in mind, this premium beard care collection combines the finest natural ingredients to nurture your beard from root to tip. Promote Healthy...
Regular price¥23,500 JPYSale price
from ¥19,900 JPY
Add a touch of Nordic flair to your winter style with the Valkyrie Pom-Pom Beanie. Inspired by the powerful female warriors of Viking lore, this women's beanie offers both warmth and a distinct, adventurous style. The cozy pom-pom adds a playful twist, making this beanie a perfect blend of comfort...
Elevate your beard care with The Greenlander Bundle: a complete set featuring Beard Balm, Butter, Day & Night Oil, Wash, and Conditioner. Designed for luxurious growth, softness, and shine, our lightweight, non-greasy formulas come with exquisite cologne-grade fragrances. Certified cruelty-free and paraben-free, this bundle is the ultimate upgrade for your...
Regular price¥19,600 JPYSale price
from ¥14,500 JPY
Just hang this air freshener in your car and feel the refreshing smell of Mjölnir Strike. It's made with high-quality density sponge paper, perfect for any area!
Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...
Regular price¥10,500 JPYSale price
from ¥6,800 JPY
FREE with orders over $75An anti-fatigue eye mask for men targets tired, puffy eyes, and dark circles, providing a cooling and rejuvenating effect.
Reduces puffiness and dark circles
Provides a cooling and soothing effect
Revitalizes and refreshes the under-eye area
Fits comfortably around the eyes without interfering with the beard
One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...
Achieve greatness with the Mjolnir Fabric Spray - a gift befitting those who exude the strength of Odin. Infused with the essence of the Norse gods, this spray keeps your garments invigorated, reflecting the resilience of a true Viking. Secure this gift and carry the aura of Mjolnir with you on...
Elevate your beard game with The Inferno Kit, your all-in-one solution for a fuller, more luxurious beard.Including oils, balm, butter, wash, conditioner, brush, heat spray, and the Carbon X heated straightener, this kit has everything to nourish, style, and protect your beard. Achieve softness, shine, and a neat, polished look...
Regular price¥41,500 JPYSale price
from ¥30,400 JPY
Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg Travel Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too). It...
Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...
Forge your path to modern Viking excellence with The Beard Struggle's Bamboo Toothbrush. Embrace the fusion of ancient resilience and cutting-edge sustainability as you conquer both dental hygiene and the world. Unleash your inner warrior, redefine your grooming arsenal, and claim your Bamboo Toothbrush – a symbol of strength, style,...
Introducing the Can Koozie: keep your drinks cool and your hands cozy! Say goodbye to warm beverages with our stylish and secure grip. It's the ultimate accessory for chilled drinks on the go. Get yours now and elevate your sipping experience! 🍻✨
Discover our Brand Identity Sticker Pack! It's packed with diverse, high-quality vinyl stickers featuring our iconic logos and designs. Perfect for personalizing your gear, these durable, weather-resistant stickers are easy to apply and remove. Eco-friendly packaging makes it an ideal choice for brand enthusiasts. Grab your pack and show off...
Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.
The Beard Struggle's wooden soap saver is a soap dish designed to extend the life of your bar soap while keeping your sink/shower area clean and stylishly organized. Perfectly paired with The Beard Struggle's all-natural Skin Struggle soaps, this soap saver is a must-have addition to your grooming routine.
Do you have trouble keeping your beard looking and smelling great? Do you use different products for different parts of your beard care routine? The Beard Essential Kit has everything you need to take care of your beard in one place. With the wash and conditioner, beard balm, and night...
Regular price¥12,500 JPYSale price
from ¥11,300 JPY
Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...
Upgrade grooming with the Carbon X Bundle, a luxurious set that includes day and night beard oils, heat protectant spray, beard balm, and a beard towel. Perfect for achieving a polished look, it's an ideal self-treat or gift, promising timeless elegance and a smooth finish. What's inside this heart-winning package?...
Embrace the spirit of modern Viking conquest with The Beard Struggle's exclusive Money Clip – Effortlessly melding ancient strength and contemporary style, this clip holds more than just currency; it holds the essence of your ambition. Command your finances with the confidence of a warrior, seize your destiny, and claim...
Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...
Experience the perfect balance of hydration, frizz control, and easy styling with our non-greasy Beard & Scruff Cream. Designed for beard enthusiasts who demand more from their grooming routine, this lightweight cream tackles dryness, itchiness, and product buildup while providing long-lasting scent and sensitive skin care. Why You'll Love It:...
Unleash your inner beast with our latest fragrance! Our scientists accidentally infused it with the power of "Essence Of Beast," giving you the confidence to conquer any challenge, just like Eddie Hall. Embrace your primal side and dominate your world. The scent starts off with some zesty bergamot and crisp...
Elevate your grooming with our Viking Skincare Kit, crafted for the modern man. This streamlined set includes: Defy: A clay cleansing bar for a deep clean. RISE & CRASH: Day and night creams for 24/7 hydration. PRIME: A blemish minimizer for clear skin. Plus, a free face scrubber and microfiber...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Crafted with a high-quality polished Beechwood handle and adorned with our laser-inscribed 'The Beard Struggle' Viking emblem, these brushes represent our commitment to excellence.Designed with durable nylon bristles, they effortlessly detangle even the bushiest beards, minimize frizz, and naturally condition your hair.Ergonomically sized to fit both your hand and pocket,...
This premium set features high-quality, Viking-inspired products crafted for the discerning man. Elegantly packaged and ready to impress, it’s the perfect choice for any occasion. Each item is designed to provide exceptional grooming care, ensuring that his beard looks and feels its best. Whether it's for a special occasion or...
Regular price¥20,300 JPYSale price
from ¥15,300 JPY
Limited Edition Superbowl Weekend Exclusive - 50% Off Capture the raw power and rugged essence of the Viking spirit. Designed for the modern-day warrior embodying strength, courage, and determination. Scent Notes: Fresh Spicy, Amber, Citrus. Aromatic, Musky, Woody Herbal, Lavender, Warm Spicy Embody the essence of a rugged Viking. Ready...
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
Regular price¥24,100 JPYSale price
from ¥20,100 JPY
Unleash Your Inner Beast with Our Latest Fragrance! Our scientists have outdone themselves by accidentally infusing our new cologne with the "Essence of Beast," giving you the confidence to conquer any challenge, just like Eddie Hall. Embrace your primal side and dominate your world. The scent begins with zesty bergamot...
You’ve got the beard, now get the ring. Not just any ring though, this is a limited edition ring built out of white brass.
No exchanges or returns on rings.
Material: Solid White Brass
.Perfect for the modern man, this comprehensive kit includes everything needed for a complete cleansing routine: Radiance Body Wash, Beard Wash, Beard Conditioner, a Detoxifying Clay Bar, Power Exfoliator.Designed to cleanse and condition both beard and body, this bundle ensures you step out of the shower feeling refreshed and revitalized.The...
Regular price¥12,600 JPYSale price
from ¥11,800 JPY
The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.
Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.
Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster.
COMPOSITION: Full-grained cowhide (Crazy horse leather)
Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...
Discover the essence of Viking valor with The Beard Struggle's Viking Fabric Spray. This potent blend combines the mystique of ancient forests with the bold spirit of the Vikings, transforming any fabric into a beacon of strength and spirit. Ideal for refreshing your living space or personal items, this spray...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Looking to achieve the perfect beard and keep it looking its best? STRAIGHTEN - Ceramic heating plates evenly distribute heat across the entire surface, ensuring that your beard is left straight and curl-free VOLUMIZE - The only beard brush on the market to include a beard volumizer. The volumizer is...
The Black Friday Bundle is the perfect way to get a luxurious, healthy beard. This is a limited-edition bundle only available during Black Friday up to 60% off! This bundle includes:✔ Beard Balm, Beard Butter ✔ Beard Wash, Beard Conditioner✔ Night Elixir & Day Liquid Tonic Beard OilThe gentle formula promotes healthy growth,...
Regular price¥20,100 JPYSale price
from ¥16,100 JPY
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Discover the Undiscovered with the Scent Advent Saga! Dive into a 25-day odyssey of exploration with our exclusive Viking treasure chest. Each day unveils a new, unreleased scent in our concentrated cologne, meticulously crafted for the warrior's within - a blend of future classics and unique, limited editions. ⚡ Ultra-Exclusive Release! Only 500...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Enhance your beard care routine with our all-encompassing kit, meticulously crafted to meet every need of your grooming journey. This premium collection includes: Beard Balm: Our specially formulated balm tames and styles your beard, providing a medium hold with a natural, non-greasy finish. Beard Butter: Infused with nourishing ingredients, our beard butter...
For the man who is perfecting his day and night routine. Contains: Rise: Day Moisturizing Cream Defy: Clay Cleansing Bar Crash: Night Moisturizing Cream FREE: Face Scrubber FREE: Microfiber Towel Whether you are getting ready to conquer the day ahead or rest and rejuvenate, these moisturizers will work their magic...
Elevate your beard game with The exclusive New Yeard Bundle offer. Unleash the full potential of your facial hair journey with our meticulously curated Essential Kit, featuring premium grooming essentials designed to nourish, style, and sculpt. But that's not all – seize the opportunity to accelerate your beard growth with...
Regular price¥19,600 JPYSale price
from ¥11,300 JPY
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
IT’S SHARP, SMOOTH, AND BALLSY AS F*CK Your beard, your body, your balls… one tool to rule them all. No gimmicks, no cuts, just precision trimming wherever you need it. Manscaped can take a seat, this trimmer’s the real deal. - Titanium Blade- Varangian Guard™ (17 length settings)- Nose Hair...
Tame your beard with the Havamal 3-in-1 Heated Beard Straightening Tool, transforming grooming for any facial hair style.Achieve a sleek, polished look with ceramic plates for even heating, ionic technology to smooth frizz, and a unique volumizer for added fullness.It features three heat settings (160, 180, 200C) tailored for all...
If you're looking for the best of the best when it comes to beard care, look no further than the Apex Bundle. This top-of-the-line system includes everything you need to promote a fuller, more natural-looking beard. It also helps reduce split ends and may even reduce hair loss. Best of...
Regular price¥108,700 JPYSale price
from ¥64,200 JPY
Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.
Ignite your legacy with a scent that roars with the power of a red hot forge! Only 1000 sets available. Will you claim yours? ✔️Beard Balm, Beard Butter, ($59 Value)✔️Concentrated Cologne Oil ($54 Value)✔️Beard Wash, Beard Conditioner, ($52 Value)✔️Night Elixir & Day Liquid Tonic Beard Oil ($52 Value) Up to...
Introducing the Steel-It-Up Water Bottle: the stylish and sturdy companion for all your hydration needs. Made from premium stainless steel, it keeps drinks hot or cold for hours. With its leak-proof design, it's ready for any adventure. Upgrade your hydration game today! 💧🦸♀️
It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...
The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.
FREE with orders over $200 The Varangian Mini Foil Shaver – Precision Grooming on the Go The Varangian Mini Foil Shaver is your go-to tool for a clean, precise finish. Compact yet powerful, it easily handles tough stubble and keeps your beard lines sharp. Perfect for travel, this sleek shaver...
The Brand Viking crest represents our togetherness and our battle to defend our brotherhood. This snapback make you an official part of The Beard Struggle Viking brotherhood.
Great Quality
Green under brim (not seen in images)
Official Brand Viking Snapback
Experience the ultimate in grooming on-the-go with our Wedge Wood Key Chain Beard & Mustache Comb. Expertly crafted from premium Wedge wood, this compact and durable comb fits perfectly on your keychain, ensuring you're always prepared for quick touch-ups. Designed specifically for the discerning gentleman, it effortlessly detangles, styles, and...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
The most limited edition scent in cologne Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any occasion. Don’t miss your chance - only 997 bottles available. Top...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...
Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...
ADD MORE FUEL TO YOUR FLAME
UPGRADE TO THE DELUXE BUNDLE
The Deluxe Bundle brings you scents in its most potent form. Bold deodorant, commanding cologne, and rich beard cream unite to create an aura of power and resilience.
Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.†
Get up to 40 minutes of continuous straightening power!
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
This t-shirt marks the 1-year anniversary of The Midgard Vikings Brotherhood, but more than that, this t-shirt symbolizes the struggles that many men out there have gone through in the past years.The world has gone through an incredible shift, and this has been felt very deeply by men across the...
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Step into sovereignty with the "Kings Fury Deluxe Bundle," a curated selection designed to enhance your grooming ritual: Body Wash: Start with an invigorating, royal cleanse that refreshes and revitalizes. All-Natural Deodorant: Confidence in a bottle—ensure all-day freshness and poise. Concentrated Cologne: A sophisticated scent that leaves a lasting, powerful impression. Beard &...
The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...
Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The easiest start to your morning and routine. A quick cleanse with the DEFY Cleansing bar, the moisturizing protection of our RISE Day Cream and spot treatment with PRIME.
Contains:
Rise- Day Moisturizing Cream
Defy- Clay Cleansing Bar
Prime- Blemish Minimizer
FREE - Microfiber Towel
Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...
Unleash your inner warrior with The Beard Struggle's Saga Stringer – a fusion of Viking strength and modern style. Crafted for those who dare to conquer both the gym and the world, this stringer embodies the spirit of ancient legends and contemporary champions. With its bold design and impeccable craftsmanship,...
Introducing the ultimate symbol of strength and unwavering loyalty: the Shield Tag, exclusively designed for the elite warriors of the Brand Vikings! A masterpiece forged in the fires of our unyielding passion, this remarkable accessory is more than just a dog tag—it's a testament to the indomitable spirit that courses...
Elevate your beard care with our sample kit, featuring eight of our most popular scents. Each cream hydrates, tames frizz, and enhances your beard's natural style, all while letting you explore our signature fragrances. Why You’ll Love It: Six Scents: Find your perfect match among bold and fresh aromas. Ultimate...
The perfect wind-down experience to finish your day. Always wash your face before bed. Then use Crash to keep it moist and promote healing all night long.
Contains:
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
An anti-fatigue eye mask for men targets tired, puffy eyes, and dark circles, providing a cooling and rejuvenating effect. This mask is cut to fit comfortably around the eyes, even with a beard, and delivers a dose of active ingredients designed to refresh and revitalize the under-eye area. It helps...
Embrace the Viking spirit with Ragnars Long Sleeve. Showcasing two detailed Viking ships on the back, this shirt symbolizes Norse seafaring strength and exploration. Crafted from premium, breathable fabric, it provides comfort and durability. Minimalist in design, it makes the intricate ship artwork the focal point. A perfect fit for...
Unleash Your Inner Beast with Our Legendary Beard Oil! Infused with the primal power of Eddie Hall's iconic strength, this Day Liquid Tonic Beard Oil is more than just grooming—it’s your ticket to unleashing your inner beast. Engineered by accident (thanks to a daring lab experiment gone wild), we’ve captured...
This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week!
No exchanges or returns on rings.
If you're looking to take your selfcare grooming game up a notch, look no further than The Personal Armoury Kit. The Personal Armoury Kit contains everything you need to keep your facial hair in check. From the perfect razor, all of our top selling products like trimming kit, shave oil and beard shaping tools- this...
Vikings Odyssey Vikings Odyssey, with a masculine twist, presents a bold and exotic fragrance that captures the spirit of a tropical adventure. Top Notes: Coconut: Introduces a robust, toasted coconut scent that sets a bold and exotic tone, reminiscent of sun-drenched tropical shores. Vanilla Bean: Offers a deep and smoky...
Born to Conquer Tee: Only 87 Exist! On the back, a powerful depiction of Thor, the Norse god of thunder, stands majestically, gripping three swords that symbolize strength, courage, and victory.This striking image is inspired by the iconic monument in Norway, reflecting a blend of historical grandeur and mythological prowess.The front...
Unleash Your Inner Warrior: 'The Power of Strongmen' Stringer - Only 150 in Existence! Step into the realm of ancient conquerors with The Beard Struggle's 'The Power of Strongmen' Stringer. This isn't just a garment; it's a testament to raw power and unbreakable resilience. Designed for the modern Viking, it...
Exclusive Collector's Edition: Only 50 T-Shirts Available! Celebrate the rich 9-year journey of TBS with this unique t-shirt.A tapestry of our history, it features every iconic design we've ever created, all merged into one extraordinary tee. This is more than a shirt; it's a tribute to our evolution and a...
Embrace the Thunder of Legends with the 'Mjolnir's Strike' Hoodie - Only 50 Available Forge your path in the spirit of Thor, the mighty Norse god, with our exclusive 'Mjolnir's Strike' hoodie. Limited to just 50 pieces, this hoodie isn't just a garment; it's a symbol of the unstoppable force...
Ultra-Exclusive Release: Only 99 Crewnecks Crafted! Embrace the festive season with the unparalleled boldness of the Norse legends. This extremely limited-edition crewnecks, with only 99 in existence, is a tribute to Viking valor and festive cheer. Featuring the iconic figures of your favorite ambassadors like Hafthor Bjornsen, Thor Rosaland, Eddie Hall,...
Struggle Battle Paint Tee: Unique, Only 67 Created! This isn't just a t-shirt; it's a symbol of resilience in a striking, singular color. Each piece embodies the strength to overcome life's struggles, with 'Struggle' boldly declaring your unyielding spirit. Wear this exclusive garment as your daily armor, a reminder that...
BRAND NEW TBS EXCLUSIVE: 12 Days of Scent These aren't your grandma's candles. We packed 12 of our boldest, most badass scents into pure soy wax, with natural cotton wicks for a clean, powerful burn that lasts 10 hours per candle. No paraffin, no silicones—just straight-up Viking-approved vibes. Each flame?...
Transform your beard with the royal touch of King's Fury Beard Butter. Enriched with the spirited essence of bergamot and cedrat, it melts into your beard, providing a refreshing, energizing boost. The heart of this butter lies in the rich foundation of amber and cedarwood, mimicking the strength and depth...
Upgrade grooming with the Carbon X Bundle, a luxurious set that includes day and night beard oils, heat protectant spray, beard balm, and a beard towel. Perfect for achieving a polished look, it's an ideal self-treat or gift, promising timeless elegance and a smooth finish. What's inside this heart-winning package?...
A hydrating face mask for men is formulated to deeply moisturize and rejuvenate the skin, specifically designed to accommodate men with beards. The mask is cut to fit comfortably around the beard line, ensuring that the skin underneath and above the beard receives optimal hydration. This mask helps to alleviate...
Expert Beard Care Products For Greenlanders
The perfect gift for the bearded man in your life, or just for yourself!
Promote healthy beard growth
Promote softness & shine
Lightweight, non-greasy formulas
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben-Free
Regular price¥18,200 JPYSale price
from ¥14,500 JPY
Unleash your inner warrior with the Viking Valor Athletic Tee. Crafted for champions, this shirt embodies the spirit of the Norse warriors, blending comfort with rugged style. Whether you're conquering the gym or dominating the field, embrace the strength and resilience of the ancient Vikings in every workout.
Turn his beard game up to legendary this holiday season. Thor's Gift Set has everything he needs to transform from "nice beard" to "jaw-dropping masterpiece." All infused with your choice of the signature scent that makes him feel invincible. Whether he's starting his beard journey or perfecting a masterpiece, this...
Regular price¥24,600 JPYSale price
from ¥17,400 JPY
Nourish your beard to legendary softness with King's Fury Beard Conditioner. This rinse-off formula is steeped in the essence of regal bergamot and spirited cedrat, rejuvenating your beard with the freshness of victory. Enriched with the deep, grounding notes of amber and cedarwood, it conditions your beard, echoing the resilience...
Step into the ring with unmatched ferocity in the Berserker Boxing Club Tee. Designed for those who fight with heart and intensity, this shirt exudes power and determination. The premium fabric ensures comfort during your toughest training sessions, while the bold design pays homage to the fearless spirit of the...
Harness the power of the wax, designed to give you unparalleled control and style. Infused with natural ingredients, it delivers strong, long-lasting hold without the need for heat. It conditions and protects, ensuring your mustache stays healthy, soft, and manageable. The masculine scent leaves a lasting impression, making it perfect...
Tame Your Beard, Unleash Your Beast with Our Legendary Beard Balm! Sculpt your beard into a masterpiece of strength and style with our Beard Balm, infused with the primal "Essence of Beast." Crafted for those who demand control and confidence, this balm is designed to tame, nourish, and shape your...
Embrace the power of Viking: the premier wax designed for the bold and stylish man. Maintain your look with an all-natural formula that provides unbeatable hold. and a sleek finish. Crafted to tame even the wildest hairs, this product is enriched with nourishing ingredients like lanolin, shea butter, and beeswax....
Condition Your Beard, Unleash Your Inner Beast! Elevate your beard game with our Beard Conditioner, infused with the raw power of the "Essence of Beast." Designed to nourish and fortify like no other, this conditioner transforms your beard into a symbol of strength and confidence, empowering you to face any...
Unleash Your Inner Beast with Every Wash! Our Beard Wash is not just a cleanser—it’s a ritual that transforms your beard into the ultimate symbol of strength and confidence. Powered by the same groundbreaking "Essence of Beast" infused in our signature scent, this Beard Wash channels the primal force of...
Unleash Your Inner Viking Style! 🔥 Limited Edition - Exclusive for Brand Viking Insiders 🔥 Embrace the strength and individuality of the Viking spirit with our BV Apparel Bundle, a collection carefully curated for the true warriors of the Brand Viking Insiders community. This exclusive bundle is a celebration of...
When you belong to an organization that fills you with pride the way the MVB fills it's members with pride, you can never run out of ways to show your support. Keep the keys to your castle or vehicle together while representing the Brotherhood that gives so many men out...
Channel the indomitable spirit of legendary sovereigns with our King's Fury Concentrated Cologne Oil. This potent elixir is a distillation of courage and leadership, encapsulating the essence of vibrant bergamot and zesty cedrat, cutting through the air like a sword through battle. Entwined with the raw power of amber and...
Upgrade to Marauder's Defense: the 100% natural deodorant that keeps you fresh without harsh chemicals. Tough on odor and gentle on the skin, it's infused with charcoal for all-day confidence, free from aluminum and stains. Elevate your deodorant game with Marauder's Defense and stay fresh, no matter where the day...
Embrace the essence of warrior kings with King's Fury Beard Oil. Infused with bold bergamot and zesty cedrat, it's a commanding blend that mirrors the strength of amber and cedarwood, with whispers of smoky birch and vanilla. This oil leaves a lasting, victorious impression, imbued with a touch of golden...
Unleash Your Inner Beast with Our Legendary Beard Oil! Infused with the primal power of Eddie Hall's iconic strength, this Night Liquid Elixir Beard Oil is more than just grooming—it’s your ticket to unleashing your inner beast. Engineered by accident (thanks to a daring lab experiment gone wild), we’ve captured...
Not Beardy But Still An Absolute Animal?YOU NEED THE COMPLETE BEAST BODY BUNDLETransform into the APEX PREDATOR of personal care with a scent so powerful it should be illegal.The BEAST BODY BUNDLE includes: - Beast Marauder Deodorant (NEW FORMULA)- Beast Radiance Body Wash- Beast Cologne (15ml)
Take advantage of this special offer today and see why 100,000+ men trust The Beard Struggle products to keep their beard feeling soft & smelling great, every single day.
Limited Edition Mjolnir's Strike Cologne - Superbowl Weekend Exclusive Embrace the essence of the Viking spirit with "Mjolnir's Strike" Cologne, a limited edition scent by The Beard Struggle. Crafted for the modern-day warrior, this cologne captures the raw power, courage, and unwavering determination of the Viking ethos. Key Features: Invigorating...
Embrace the essence of valor with King's Fury Beard Balm, a crafted blend that channels the spirit and strength of warrior kings. Infused with the uplifting energy of bergamot and the zest of cedrat, it invigorates your beard with every application. The balm's core is fortified with the richness of...
Cleanse your beard with the valor of kings using our King's Fury Beard Wash. This formula combines the invigorating power of bergamot and cedrat, cutting through grime and reviving your beard with a warrior's zest. Amber and cedarwood lend their rich, earthy essence, grounding your spirit in the strength of...
THE ULTIMATE CLOSE SHAVE BUNDLEThe Bundle That Goes Where No Bundle Has Gone Before… This bundle has everything you need to make sure your beard, and your little guy’s beard, are neat and ready for action. Keep your face fuzz looking legendary and your downstairs welcome mat trimmed and inviting....
Regular price¥26,000 JPYSale price
from ¥17,500 JPY
Crafted for the nocturnal warrior, our Night Oil is a serene yet potent concoction. It merges the tranquil essence of moonlit botanicals with a whisper of mystique. Enveloping your senses, it prepares you for the night's embrace with soothing lavender and the deep calm of sandalwood, underlined by the velvety...
Unleash Your Inner Beast with Our Legendary Beard Cream! Infused with the raw power of Eddie Hall's unparalleled strength, this premium Beard Cream is more than just grooming—it’s your gateway to unstoppable confidence. Crafted in a moment of daring brilliance (or maybe a happy lab accident), we’ve captured the "Essence...
Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials
50% Viscose
28% Nylon
22% PBT
Immerse yourself in the power of kings with King's Fury Body Wash. Infused with the bold essence of bergamot and cedrat, it washes away fatigue, while amber and cedarwood ground you in strength. Smoky birch and vanilla, mingled with musk, weave a tale of triumph. This body wash cleanses and...
Craft your legacy with King's Fury Beard and Mustache Wax, a blend that harnesses the bold spirit of ancient warriors. Infused with the essence of bergamot and cedrat for a sharp, energizing lift, it shapes and holds with the strength of amber and cedarwood. Smoky birch and vanilla add a...
Enhance your beard growth journey with the Voxtr Precision Micro-Derma Beard Roller. Designed for optimal skin stimulation without discomfort, this tool works to increase blood flow and nutrient absorption in the beard area. Its ergonomic design and durable construction make it a staple in any beard care routine, promoting a...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
Let's get you hotter for the holidays! Looking to achieve the perfect beard and keep it looking its best? Then you need the Carbon X 3-in-1 Heated Beard Straightening Brush! This revolutionary product lets you tame and styles your beard with ease, giving you a neat, polished look that will turn...