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Achieve your dream beard with precision and create a thicker, fuller-looking beard in seconds with Baldr’s Beard Pen. It lets you fill in any patchy areas, define and sculpt your beard, and thicken its appearance effortlessly. Almost 40% of men deal with the frustration of patchy facial hair. Our beard...

Regular price ¥3,800 JPY Sale price ¥1,600 JPY

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Beard Defender Replacement Filter

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

Regular price ¥1,600 JPY Sale price ¥700 JPY

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Beard Pen and Hair Concealer Bundle

Baldr's Arrow Bundle. 2 simple products.. 1 incredible confidence boost! Instant Coverage: Effortlessly fills in thinning spots, giving you a fuller hairline on the first try. Flawlessly Natural: Meticulously designed to blend into your natural hair, ensuring an undetectable finish. Durable Through the Day: Crafted to withstand daily challenges, it's...

Regular price ¥7,500 JPY Sale price ¥3,100 JPY

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モデルバイキングひげコーム + レザーホルスター

Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...

Regular price ¥5,300 JPY Sale price ¥2,200 JPY

BV Exclusive Cologne

Vikings Odyssey Vikings Odyssey, with a masculine twist, presents a bold and exotic fragrance that captures the spirit of a tropical adventure. Top Notes: Coconut: Introduces a robust, toasted coconut scent that sets a bold and exotic tone, reminiscent of sun-drenched tropical shores. Vanilla Bean: Offers a deep and smoky...

¥8,200 JPY

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BV Insider KIT 3.0

Introducing the Viking Insider Kit 3.0 by Brand Viking – an all-inclusive collection designed to enhance your style, grooming, and comfort. Elevate your daily routine with this exclusive bundle tailored for the modern Viking! The Viking Insider Kit includes: Brand Viking 1% Better Beanie: Showcase your commitment to constant improvement...

Regular price ¥17,500 JPY Sale price ¥15,200 JPY

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Drawstring bag

Embark on a modern Viking odyssey with The Beard Struggle's Drawstring Bag. This bag seamlessly blends ancient fortitude and contemporary utility, embodying the essence of a fearless warrior's journey. Unleash your inner strength, redefine your style, and lay claim to your Drawstring Bag – a symbol of triumph, versatility, and...

Regular price ¥3,800 JPY Sale price ¥1,600 JPY

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Eternal Flame Collection - Scent Advent Calendar Candle Edition

BRAND NEW TBS EXCLUSIVE: 12 Days of Scent These aren't your grandma's candles. We packed 12 of our boldest, most badass scents into pure soy wax, with natural cotton wicks for a clean, powerful burn that lasts 10 hours per candle. No paraffin, no silicones—just straight-up Viking-approved vibes. Each flame?...

Regular price ¥22,700 JPY Sale price ¥9,100 JPY

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Face Scrubber

Experience dual-action exfoliation with our silicone-based face scrubber, designed to complement your skincare routine. This innovative tool features two distinct sides: one with deeper scrubbers for thorough exfoliation and another with finer scrubbers for gentle cleansing. Perfect for every skin type, it effectively removes dead skin cells, unclogs pores, and...

Regular price ¥2,300 JPY Sale price ¥1,000 JPY

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Gentleman Scarf

Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials 50% Viscose 28% Nylon 22% PBT

Regular price ¥9,900 JPY Sale price ¥4,000 JPY

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Hair Concealer

Instantly Conceal Thinning Areas With Ease Achieve a fuller, denser looking head of hair instantly with Baldr’s Hair Concealer. Baldr’s Hair Concealer expertly masks thinning areas, enhances volume, and blends seamlessly with your natural hair. It's the ideal solution for anyone looking to disguise hair thinning and regain confidence in...

Regular price ¥3,800 JPY Sale price ¥1,600 JPY

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Helm of Awe Sword Ring

This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week! No exchanges or returns on rings.

Regular price ¥22,700 JPY Sale price ¥7,600 JPY

King's Fury Concentrated Cologne | Limited Edition

Channel the indomitable spirit of legendary sovereigns with our King's Fury Concentrated Cologne Oil. This potent elixir is a distillation of courage and leadership, encapsulating the essence of vibrant bergamot and zesty cedrat, cutting through the air like a sword through battle. Entwined with the raw power of amber and...

¥8,200 JPY

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Kraki Beard Shaper

Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...

Regular price ¥2,300 JPY Sale price ¥1,600 JPY

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Kraki's Shave Kit

Elevate your shave with our One Blade Straight Razor Kit, blending traditional craftsmanship with modern precision. Perfect for both beginners and seasoned users, this kit features a handcrafted straight razor, premium pre-shave oil, and high-quality shaving wax for the smoothest shave.The included strop keeps the blade sharp, ensuring a flawless...

Regular price ¥22,700 JPY Sale price ¥9,100 JPY

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Kylver Beard Comb

Step back in time with the Kylver Beard Comb, your gateway to authentic Viking beard care.Inspired by the historic Vimose beard comb, this tool isn't just for grooming—it's a piece of history. Crafted to clean, detangle, and distribute oils, the Kylver comb tackles everything from dandruff to ingrown hairs, ensuring...

Regular price ¥4,600 JPY Sale price ¥1,900 JPY

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Laurdag Utility Grooming Kit

Get the ultimate grooming kit for a flawless look anytime, anywhere. This compact set includes high-quality clippers, scissors, a nail file, tweezers, and an ear pick, all in a sleek black case for sophisticated travel. Perfect for quick touch-ups or comprehensive grooming, ensuring you're always sharp and clean with minimal...

Regular price ¥3,100 JPY Sale price ¥1,600 JPY

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Leather War Bag

The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...

Regular price ¥18,200 JPY Sale price ¥12,200 JPY

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Mjolnir's Strike Fabric Spray

Achieve greatness with the Mjolnir Fabric Spray - a gift befitting those who exude the strength of Odin. Infused with the essence of the Norse gods, this spray keeps your garments invigorated, reflecting the resilience of a true Viking. Secure this gift and carry the aura of Mjolnir with you on...

Regular price ¥3,800 JPY Sale price ¥3,100 JPY

Mjolnir’s Strike Cologne

Limited Edition Mjolnir's Strike Cologne - Superbowl Weekend Exclusive Embrace the essence of the Viking spirit with "Mjolnir's Strike" Cologne, a limited edition scent by The Beard Struggle. Crafted for the modern-day warrior, this cologne captures the raw power, courage, and unwavering determination of the Viking ethos. Key Features: Invigorating...

¥8,200 JPY

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Odin's Pouch

Introducing Odin's Pouch, a realm of organization and convenience dedicated to the care of your mighty beard. Crafted with the wisdom of the Norse god himself, this toiletry drop bag is designed specifically for the discerning beardsman who demands precision and style in their grooming routine. Elevate your beard grooming...

Regular price ¥9,900 JPY Sale price ¥3,800 JPY

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Ragnar's Cap

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.

Regular price ¥3,100 JPY Sale price ¥800 JPY

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Saga Beanie

Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...

Regular price ¥3,100 JPY Sale price ¥1,600 JPY

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Seax Double-Edge Safety Razor

Embrace the Viking legacy with the Seax Double Edge Razor, inspired by the Norse utility tool renowned for its versatility. This razor isn't just a grooming tool; it's a tribute to efficiency and precision. With its perfectly balanced brass handle and rust-resistant design, it promises effortless, clean shaves every time....

Regular price ¥7,600 JPY Sale price ¥3,800 JPY

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The Njord Wallet 3.0

Discover the Njord Wallet 3.0, the epitome of style and functionality in a compact, slim leather wallet. Designed for the modern man, it features a spring-loaded card compartment for easy access, coupled with a secure cash band. Crafted from premium leather, this durable and sleek wallet fits perfectly in your...

Regular price ¥7,600 JPY Sale price ¥3,800 JPY

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Thor Viking Ring

Thor the Viking god of thunder, this ring is modeled after brand Viking @thorrosland. No exchanges or returns on rings. Material: Solid White Brass

Regular price ¥5,800 JPY Sale price ¥2,900 JPY

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Viking Roller Beard Brush

Discover the Viking Roller Brush, your ultimate solution for effortlessly detangling and styling even the bushiest beards. Crafted with heat-resistant technology, it pairs seamlessly with styling tools like the Carbon X or a blow dryer. Its high-quality nylon bristles are not only cruelty-free but also designed for smooth gliding through...

Regular price ¥3,800 JPY Sale price ¥3,100 JPY