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YOUR BEARD IS LOSING NUTRIENTS DAILY 24-HOUR BEARD RESTORATION SYSTEM DAY TONIC Eliminates itch instantly Zero grease, maximum control All-day performance NIGHT FORMULA Repairs damage while you sleep Prevents breakage instantly 50% healthier growth, verified Tips for Hydration and Growth Did you know that a well-maintained beard grows up to...

Regular price $70.00 NZD Sale price from $63.00 NZD

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Radiance Beard Wash & Conditioner Bundle

CLEANER. SOFTER. STRONGER. NO COMPROMISES. ATTENTION MEN WHO TAKE THEIR BEARD SERIOUSLY Your beard isn’t regular hair—so why are you treating it like it is? Harsh shampoos strip away natural oils, leaving your beard dry, rough, and unruly. Radiance Beard Wash & Conditioner is built for beard excellence, delivering the...

Regular price $66.00 NZD Sale price from $63.00 NZD

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Viking Shield Beard & Hair Heat Protectant Spray

STYLE WITHOUT SACRIFICE. PROTECT WHAT YOU BUILD. Men destroy their beards daily with heat styling. The damage accumulates—brittle strands, split ends, permanent weakening. While others accept this loss, warriors protect what they value. THE 100% NATURAL THERMAL ARMOR TRIPLE-OIL DEFENSE MATRIX – Rice Bran, Argan, and Avocado oils form an...

Regular price $47.00 NZD Sale price $38.00 NZD

Day Liquid Tonic Beard Oil

THE SOLUTION YOUR BEARD HAS BEEN BEGGING FOR Our Day Liquid Beard Tonic delivers: INSTANT RELIEF - Premium olive derived squalane and sunflower oil penetrate deep beneath your beard, soothing irritated skin on contact ALL-DAY PROTECTION - Creates an invisible shield against UV rays and environmental pollutants that damage beard...

from $36.00 NZD

Warrior's Beard Balm

CONTROL. STRENGTH. RESPECT. YOUR BEARD REVEALS YOUR CHARACTER. WHAT IS YOURS SAYING ABOUT YOU? Most balms leave you looking greasy, unkempt, and unprofessional. A sloppy, untamed beard tells the world you’re unfocused, unreliable, and not in control. That’s not you. That’s not how warriors carry themselves. Warrior’s Beard Balm is...

from $41.00 NZD

Warrior's Beard Butter - All Natural Care for Your Beard

THE ONLY FORMULA THAT DELIVERS DEEP HYDRATION WITHOUT THE GREASY MESS DEEP HYDRATION THAT LASTS: Penetrates each hair for 24-hour softness and control. No mid-day dryness. ZERO GREASE FORMULA: Absorbs instantly. No oil slick. No stained pillowcases. No shiny residue. DOMINANT SCENT: Cologne-grade fragrance engineered to command attention without overwhelming....

from $43.00 NZD

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VIKING SEA MINERAL BEARD MASK

THE DEAD SEA RECOVERY SYSTEM FOR A BEARD BUILT TO ENDURE Modern life destroys your beard like battle destroyed Viking warriors. The difference? They had secret weapons. Now you do too. WHAT MAKES IT UNSTOPPABLE? COMBAT-GRADE MINERALS – Salvaged from the legendary Dead Sea, these rare elements penetrate deep into...

Regular price $63.00 NZD Sale price $54.00 NZD

Concentrated Cologne Oil

WARNING: YOUR CURRENT COLOGNE IS WASTING YOUR MONEY THE VIKING ADVANTAGE Most colognes fade. Most colognes fail. This one dominates. 24-HOUR POWER – Commands attention long after others disappear. MILITARY-GRADE CONCENTRATION – 6x stronger than standard formulas. ZERO HARMFUL ADDITIVES – No alcohol. No parabens. No compromise. ETHICAL DOMINANCE –...

$96.00 NZD

Radiance Beard Wash

YOUR BEARD REVEALS YOUR STANDARDS While other men struggle with dry, itchy beards that repel instead of attract... RADIANCE BEARD WASH DELIVERS: INSTANT TRANSFORMATION - Aloe vera and silk amino acids eliminate itching on contact FULLNESS ACTIVATION - Specialized formula reveals your beard's true potential COLOGNE-GRADE SCENT - Leaves a...

from $36.00 NZD

Radiance Body Wash

CLEANSE LIKE A WARRIOR. SMELL LIKE A LEGEND. Ordinary body washes strip your skin, leaving it dry, irritated, and smelling like chemicals. You deserve better. The Beard Struggle Viking Body Wash is built for men who demand a deep clean without compromise. Formulated to be tough on dirt but gentle...

from $36.00 NZD

Night Liquid Elixir Beard Oil

TRANSFORM YOUR BEARD OVERNIGHT Our Night Beard Oil delivers: DEEP REPAIR - Premium squalane and natural oils penetrate deeply while you sleep, fixing damage you didn't even know existed PILLOW-FRIENDLY FORMULA - Advanced lightweight technology absorbs completely, leaving zero residue on your bedding STRESS-DISSOLVING FRAGRANCE - Our signature calming scent...

from $36.00 NZD

Radiance Beard Conditioner

THE PROFESSIONAL EDGE OTHER MEN MISS What separates respected beards from ignored ones? One critical step: RADIANCE BEARD CONDITIONER DELIVERS: SILK-INFUSED FORMULA - Apricot kernel oil and silk amino acids create touchable softness that gets noticed FRIZZ ELIMINATION - Instantly tames wild hairs that undermine your image SIGNATURE SCENT - Premium...

from $36.00 NZD

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Beard Scrubber

The Beard Scrubber is the perfect tool for exfoliating your skin and keeping your beard healthy. Made with silicone bristles, it is hygienic and easy to clean. The scrubber helps to remove dead skin cells and unclog pores, allowing your beard to grow healthy and strong. used in conjunction with...

Regular price $27.00 NZD Sale price $18.00 NZD

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Balm Sampler Kit

Explore new scents without the commitment! Explore new scents without the commitment! Our elegantly packaged sampler box includes every fragrance The Beard Struggle offers, featuring Eight 10ml jars of Warrior's Beard Balm for a total of 80g. Perfect for those eager to test a range of aromas without settling on...

Regular price $107.00 NZD Sale price $54.00 NZD

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Laurdag Utility Grooming Kit

Get the ultimate grooming kit for a flawless look anytime, anywhere. This compact set includes high-quality clippers, scissors, a nail file, tweezers, and an ear pick, all in a sleek black case for sophisticated travel. Perfect for quick touch-ups or comprehensive grooming, ensuring you're always sharp and clean with minimal...

Regular price $36.00 NZD Sale price $18.00 NZD

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The Greenlander Beard Kit

URGENT NOTICE TO BEARDED MEN: Your current beard products are delivering mediocre results because they were designed for average beards. But there's nothing average about you or the beard you deserve. THE COMPLETE 5-PART PROFESSIONAL SYSTEM FOR SUPERIOR BEARD DOMINANCE: PROFESSIONAL-GRADE BALM: Delivers instant control when other products surrender. Tames...

Regular price $217.00 NZD Sale price from $160.00 NZD

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Viking Roller Beard Brush

EFFORTLESS DETANGLING. PRECISION STYLING. MAXIMUM CONTROL. A tangled, unruly beard weakens your presence. The Viking Roller Brush is built to fix that—fast. Designed with heat-resistant technology, this brush pairs perfectly with styling tools like Carbon X or a blow dryer, giving you flawless beard control in seconds. WHY IT BELONGS...

Regular price $45.00 NZD Sale price $36.00 NZD

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Kylver Beard Comb

A TOOL OF LEGENDS. A BEARD WORTHY OF HISTORY. This isn’t just a comb—it’s a connection to the past. Inspired by the historic Vimose beard comb, the Kylver Beard Comb is a grooming tool built for warriors who value legacy, strength, and precision. WHY IT BELONGS IN YOUR HANDS Authentic...

Regular price $54.00 NZD Sale price $22.00 NZD

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Bamboo Toothbrush

Forge your path to modern Viking excellence with The Beard Struggle's Bamboo Toothbrush. Embrace the fusion of ancient resilience and cutting-edge sustainability as you conquer both dental hygiene and the world. Unleash your inner warrior, redefine your grooming arsenal, and claim your Bamboo Toothbrush – a symbol of strength, style,...

Regular price $18.00 NZD Sale price $8.00 NZD

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Defy Clay Cleansing Bar

Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...

Regular price $25.00 NZD Sale price $24.00 NZD

Save $38.00 NZD

Brother In Arms Beard Comb

Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...

Regular price $63.00 NZD Sale price $25.00 NZD

Kraki's Pre Shave Oil

THE SHIELD YOUR FACE DESPERATELY NEEDS Our Pre-Shave Oil delivers: PAIN-FREE VICTORY - Natural oils create an invisible protective barrier between your skin and razor blade, eliminating razor burn at the source INGROWN HAIR ANNIHILATION - Properly softened facial hair cuts cleanly instead of curling back into your skin, finally...

from $36.00 NZD

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Fabric Spray

IMPRINT YOUR LEGACY. COMMAND YOUR SPACE. This isn’t just a fabric spray—it’s a call to battle. The Beard Struggle’s Viking Fabric Spray fuses the mystique of ancient forests with the bold, untamed spirit of the Vikings. Designed to transform any fabric into a beacon of strength and resilience, this formula...

Regular price $45.00 NZD Sale price $36.00 NZD

Rise Day Moisturizing Cream

Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...

$54.00 NZD

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Viking Storm Fabric Spray

The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.

Regular price $45.00 NZD Sale price $36.00 NZD

Power Clarifying Powdered Foam Exfoliator

Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator. When To Use: Use anytime during the day up...

$54.00 NZD

Crash Night Moisturizing Cream

Crash for the night knowing that your skin is being intensely hydrated & restored while you sleep by this nighttime moisturizing cream. When to use: Daily in the evening How to use: On a clean dry face, use your fingers to apply a thin layer of cream to your face....

$54.00 NZD

Prime Blemish Minimizer

Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...

$36.00 NZD

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Gentleman Scarf

Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials 50% Viscose 28% Nylon 22% PBT

Regular price $116.00 NZD Sale price $47.00 NZD

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Beard Roller

Product Benefits: Optimal Skin Stimulation: Increases blood flow and collagen production for enhanced beard growth. Improved Serum Absorption: Creates microchannels for deeper penetration of growth serums, maximizing their effectiveness. Ergonomic and Durable: Comfortable grip and high-quality construction for easy, long-lasting use. Universal Compatibility: Suitable for all skin types, making it...

Regular price $45.00 NZD Sale price $38.00 NZD