Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt,,...
24-HOUR HYDRATION. STRONGER, HEALTHIER BEARD. Dryness, itch, and brittle hairs? That’s neglect. This two-step system keeps your beard hydrated, strong, and protected—morning to night. WHAT’S INSIDE? Day Liquid Beard Tonic – Lightweight, non-greasy hydration that stops itch and rough texture. Night Liquid Elixir – Deep repair while you sleep to...
HYDRATE. PROTECT. DOMINATE THE DAY. Your beard faces dust, dryness, and daily damage. Ignoring the skin underneath? That's where weak beards start. The Day Liquid Beard Tonic is built to moisturize, protect, and strengthen, keeping your beard soft, healthy, and resilient—all day long. WHY IT WORKS All-Day Moisture – Deep...
Experience the perfect blend of cleansing and hydration with the expertly crafted beard wash and conditioner bundle. Deep Cleansing Action: Removes dirt, oil, and buildup, leaving your beard clean and refreshed. Intense Hydration: Keeps your beard and skin deeply moisturized for all-day softness and comfort. Enhanced Manageability: Smooths and detangles...
STYLE WITHOUT SACRIFICE. PROTECT WHAT YOU BUILD. Men destroy their beards daily with heat styling. The damage accumulates—brittle strands, split ends, permanent weakening. While others accept this loss, warriors protect what they value. THE 100% NATURAL THERMAL ARMOR TRIPLE-OIL DEFENSE MATRIX – Rice Bran, Argan, and Avocado oils form an...
REGULAR TOWELS RUIN BEARD CARE VIKING MICROFIBRE BEARD TOWEL: 98% 5-STAR RATED RAPID-DRY TECHNOLOGY - Eliminates moisture in seconds BEARD-SPECIFIC DESIGN - Built for facial hair, not bodies PERFECT ROUTINE PREP - Ideal foundation for products "The ONLY towel that touches my beard now." - Bobby L. "Works way better...
THE ONLY FORMULA THAT DELIVERS DEEP HYDRATION WITHOUT THE GREASY MESS DEEP HYDRATION THAT LASTS: Penetrates each hair for 24-hour softness and control. No mid-day dryness. ZERO GREASE FORMULA: Absorbs instantly. No oil slick. No stained pillowcases. No shiny residue. DOMINANT SCENT: Cologne-grade fragrance engineered to command attention without overwhelming....
THE DEAD SEA RECOVERY SYSTEM FOR A BEARD BUILT TO ENDURE Modern life destroys your beard like battle destroyed Viking warriors. The difference? They had secret weapons. Now you do too. WHAT MAKES IT UNSTOPPABLE? COMBAT-GRADE MINERALS – Salvaged from the legendary Dead Sea, these rare elements penetrate deep into...
Achieve a new level of beard perfection with the Carbon X 3-in-1 Heated Beard Straightener Brush! Engineered for easy taming and styling, it ensures a tidy, eye-catching look.We've upgraded our original brush in every way to bring you the ultimate grooming tool.Enjoy free shipping worldwide (Australia excluded). Transform your beard...
WARNING: YOUR CURRENT COLOGNE IS WASTING YOUR MONEY. Most colognes fade. Most colognes fail. This one dominates. 24-HOUR POWER – Commands attention long after others disappear. MILITARY-GRADE CONCENTRATION – 6x stronger than standard formulas. ZERO HARMFUL ADDITIVES – No alcohol. No parabens. No compromise. ETHICAL DOMINANCE – Superior results, no...
Looking for a way to clean your beard without damaging it? Look no further than our Radiance Beard Wash. This cleanser reduces itchiness, softens your beard, and promotes a fuller, more natural look without damaging or drying your facial hair. Plus, our luxurious cologne-grade fragrances will leave you smelling great...
CONTROL. STYLE. DOMINANCE. A weak beard brush won’t cut it. You need a tool built for warriors. Crafted from premium polished Beechwood and engraved with The Beard Struggle Viking emblem, this brush is engineered for beard mastery. WHY IT BELONGS IN YOUR ARSENAL Durable Nylon Bristles – Effortlessly detangles, tames...
Don't let your beard suffer from dryness, itchiness, redness, or flakes any longer. Wake up to a soft, supple beard that's full of moisture with our overnight elixir. This product is packed with natural oils that add softness and shine while you sleep.It also contains no known DHT inhibitors, making...
Why Choose the 9 Beard Oil Sample Pack? 🌿 9 unique oils made with argan and jojoba for ultimate hydration. 🌞 Protects against UV rays and prevents dandruff. 🛡️ Ideal for sensitive skin with natural ingredients. For a limited time, enjoy a FREE Savage Brush (a $9.99USD value) with your...
CLEANSE LIKE A WARRIOR. SMELL LIKE A LEGEND. Ordinary body washes strip your skin, leaving it dry, irritated, and smelling like chemicals. You deserve better. The Beard Struggle Viking Body Wash is built for men who demand a deep clean without compromise. Formulated to be tough on dirt but gentle...
THE PROFESSIONAL EDGE OTHER MEN MISS What separates respected beards from ignored ones? One critical step: RADIANCE BEARD CONDITIONER DELIVERS: SILK-INFUSED FORMULA - Apricot kernel oil and silk amino acids create touchable softness that gets noticed FRIZZ ELIMINATION - Instantly tames wild hairs that undermine your image SIGNATURE SCENT - Premium...
TBS Package Protection provides protection for shipments that are lost, broken, or stolen. Add TBS Package Protection to your cart at checkout to enable protection.
DEMAND MORE FROM YOUR DEODORANT. Stop settling for mainstream garbage that pumps your body full of aluminum, synthetic fragrances, and chemical cocktails. They’re keeping you in the dark while selling you the lie of “freshness.” MARAUDER’S DEFENSE puts an end to that. It’s built for men who don’t just accept...
Explore new scents without the commitment! Explore new scents without the commitment! Our elegantly packaged sampler box includes every fragrance The Beard Struggle offers, featuring Eight 10ml jars of Warrior's Beard Balm for a total of 80g. Perfect for those eager to test a range of aromas without settling on...
8 DISTINCT VIKING ESSENCES – UNLEASH YOUR SIGNATURE SCENT This isn’t just beard oil—it’s an arsenal of power, precision, and presence. The Night Liquid Elixir Collection is designed for men who refuse to be ordinary. WHAT’S INSIDE 8 DISTINCT SCENTS – From the deep mystery of Alfheim’s Forest to the...
URGENT NOTICE TO BEARDED MEN: Your current beard products are delivering mediocre results because they were designed for average beards. But there's nothing average about you or the beard you deserve. The Complete 5-Part System for Beard Mastery: Beard Balm Instant control with lasting hold. Tames even the wildest beard....
Regular price$224.00 NZDSale price
from $185.00 NZD
Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...
Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...
Bold Scents. All-Day Confidence. Anywhere You Go. Signature Collection:Try six of our most popular cologne oils—Asgardian Secret, Viking Storm, Alfheim Forest, Vanir’s Wisdom, Valhalla's Gates and Aesir’s Triumph. 6X More Concentrated:Oil-based and alcohol-free, each scent lasts up to 24 hours. No harsh chemicals. No cheap fade-outs. Precision Roller Application:No mess....
Experience the perfect balance of hydration, frizz control, and easy styling with our non-greasy beard itch cream. Designed for beard enthusiasts who demand more from their grooming routine, this lightweight cream tackles dryness, itchiness, and product buildup while providing long-lasting scent and sensitive skin care. Why You'll Love It: Frizz...
Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...
Unlock a Limited-Run Scent for HALF the Price. Which Warrior Will You Get? You’re about to claim a 50% OFF deal that most people will never see again.Inside this offer is a full-size premium cologne from our elite collection—could be a brand-new scent, a fan favourite, or a rare return...
Elevate your beard game with The Inferno Kit, your all-in-one solution for a fuller, more luxurious beard.Including oils, balm, butter, wash, conditioner, brush, heat spray, and the Carbon X heated straightener, this kit has everything to nourish, style, and protect your beard. Achieve softness, shine, and a neat, polished look...
Regular price$573.00 NZDSale price
from $329.00 NZD
Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar. When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...
INSPIRED BY EDDIE HALL – BUILT FOR DOMINANCE Eddie Hall didn’t ask for respect—he commanded it. This cologne oil captures his raw power, presence, and authority. THE FORMULA FOR UNDENIABLE PRESENCE INITIAL ASSAULT – Bergamot and black pepper demand attention within seconds. POWER POSITION – Juniper berry activates confidence receptors,...
CONTROL. STRENGTH. RESPECT. YOUR BEARD REVEALS YOUR CHARACTER. WHAT IS YOURS SAYING ABOUT YOU? Most balms leave you looking greasy, unkempt, and unprofessional. A sloppy, untamed beard tells the world you’re unfocused, unreliable, and not in control. That’s not you. That’s not how warriors carry themselves. Warrior’s Balm is built...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
BEARD. BODY. BALLS. NO COMPROMISE. No gimmicks, no marketing fluff—just precision trimming that gets the job done. Whether it's your beard, chest, or below the belt, this trimmer handles it all with zero nicks, zero BS. WHY IT WINS Titanium Blade – Cuts clean, stays sharp, built for power. Varangian...
WHY THIS BRUSH MATTERS: PREMIUM BEECHWOOD + VIKING EMBLEM - Signals status without saying a word COMBAT-READY NYLON BRISTLES - Defeats tangles others can't touch OIL DISTRIBUTION SYSTEM - Creates healthy shine instantly POCKET-READY DESIGN - Never be caught unprepared MAKE YOUR CHOICE: Accept a beard that undermines you... Or...
Embrace the Viking legacy with the Seax Double Edge Razor, inspired by the Norse utility tool renowned for its versatility. This razor isn't just a grooming tool; it's a tribute to efficiency and precision. With its perfectly balanced brass handle and rust-resistant design, it promises effortless, clean shaves every time....
Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...
IMPRINT YOUR LEGACY. COMMAND YOUR SPACE. This isn’t just a fabric spray—it’s a call to battle. The Beard Struggle’s Viking Fabric Spray fuses the mystique of ancient forests with the bold, untamed spirit of the Vikings. Designed to transform any fabric into a beacon of strength and resilience, this formula...
Elevate your grooming with our Viking Skincare Kit, crafted for the modern man. This streamlined set includes: Defy: A clay cleansing bar for a deep clean. RISE & CRASH: Day and night creams for 24/7 hydration. PRIME: A blemish minimizer for clear skin. Compact, effective, and inspired by Viking resilience,...
ELITE MEN CHOOSE DIFFERENTLY The difference between an amateur beard and a commanding presence comes down to one tool. WHY THIS COMB DOMINATES AFRICAN WENGE WOOD SUPERIORITY – Toxin-free material that prevents damage plastic combs cause. PRECISION ENGINEERING – Glides effortlessly through your beard—no snags, no pulling, no breakage. TACTICAL...
ODIN'S BEARD GIFT SET: LEGENDARY STATUS GUARANTEED Viking-engineered for exceptional men who demand the best. Accept no substitutes. THE ELITE ADVANTAGE: BATTLE-READY PACKAGING - Commands attention the moment it's received, setting expectations for greatness WARRIOR-GRADE INGREDIENTS - battle tested formulas outperform synthetic alternatives by 3X DOMINANT SCENT PROFILE - Professionally...
THE SHIELD YOUR FACE DESPERATELY NEEDS Our Pre-Shave Oil delivers: PAIN-FREE VICTORY - Natural oils create an invisible protective barrier between your skin and razor blade, eliminating razor burn at the source INGROWN HAIR ANNIHILATION - Properly softened facial hair cuts cleanly instead of curling back into your skin, finally...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Patchy Beard? Weak Growth? Science Has the Answer. Not just grooming—this is engineered beard transformation. WHAT’S INSIDE: GROWTH ACTIVATOR SERUM – Targets dormant follicles with high-potency nutrients to accelerate thick, full beard growth. COMPLETE BEARD ENHANCEMENT SYSTEM – A fully optimized regimen designed to stimulate, strengthen, and sustain long-term growth....
Regular price$298.00 NZDSale price
from $167.00 NZD
Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
Regular price$290.00 NZDSale price
from $189.00 NZD
THE COMPLETE POWER CLEAN SYSTEM Our comprehensive grooming arsenal delivers: TOTAL BODY DOMINATION - Premium Radiance Body Wash cleanses every inch without stripping essential moisture. BEARD TRANSFORMATION - Specialized Beard Wash and Conditioner duo transforms facial hair from ordinary to extraordinary SKIN DETOXIFICATION - Professional-grade Clay Bar pulls impurities from...
Regular price$185.00 NZDSale price
from $156.00 NZD
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator. When To Use: Use anytime during the day up...
Unearth the forgotten legends of the past with our Special Reserve Night Oil. This product captures the spirit of an age when warriors roamed the land, and honor was won on the battlefield. Let our Special Reserve Night Oil transport you to a time when chivalry and adventure ruled the...
Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.
A passport wallet built for bold travelers and modern Vikings. Crafted with a strong, detailed design, this accessory protects your documents with solid durability and a commanding look. The raised patterns and dark finish give it a fearless presence that stands out in any journey. Carry your passport, cards, and...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Crash for the night knowing that your skin is being intensely hydrated & restored while you sleep by this nighttime moisturizing cream. When to use: Daily in the evening How to use: On a clean dry face, use your fingers to apply a thin layer of cream to your face....
Forge your beard into a masterpiece with the heat stroke beard comb, designed for effortless styling and bold definition. With advanced ceramic heating plates, it evenly distributes heat to tame frizz and eliminate curls, leaving your beard sleek and controlled. Unlike ordinary brushes, this powerhouse features a built-in volumizer, working...
Embrace the power of Viking: the premier wax designed for the bold and stylish man. Maintain your look with an all-natural formula that provides unbeatable hold. and a sleek finish. Crafted to tame even the wildest hairs, this product is enriched with nourishing ingredients like lanolin, shea butter, and beeswax....
Embark on a modern Viking odyssey with The Beard Struggle's Drawstring Bag. This bag seamlessly blends ancient fortitude and contemporary utility, embodying the essence of a fearless warrior's journey. Unleash your inner strength, redefine your style, and lay claim to your Drawstring Bag – a symbol of triumph, versatility, and...
The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...
UNLEASH YOUR INNER BEAST This isn’t just beard oil—it’s power in a bottle. Infused with the primal strength of Eddie Hall, this Day Liquid Tonic was engineered by accident—a daring lab experiment gone wild. The result? The “Essence of Beast” captured in every drop. WHY IT DOMINATES Fortifies & Fuels...
Get effortless styling, instant softness, and long-lasting nourishment with the commanding scent of Black Oud. A beard cream made for men who want presence.
For the man who is perfecting his day and night routine.
Contains:
Rise: Day Moisturizing Cream
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
Whether you are getting ready to conquer the day ahead or rest and rejuvenate, these moisturizers will work their magic on your skin.
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.
Train like Thor. Beard like The Mountain.
Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.
INSTANT BEARD DENSITY. ZERO PATCHES. MAXIMUM CONFIDENCE. 40% of men struggle with patchy beards. You can wait months hoping for growth… or fix it in seconds. WHY YOU NEED THIS NOW Natural, Full Coverage – Seamlessly blends for a realistic, undetectable finish. Precision Application – Define, sculpt, and fill with...
Tame your beard with the Havamal 3-in-1 Heated Beard Straightening Tool, transforming grooming for any facial hair style.Achieve a sleek, polished look with ceramic plates for even heating, ionic technology to smooth frizz, and a unique volumizer for added fullness.It features three heat settings (160, 180, 200C) tailored for all...
Command every room with the signature fragrance worn by Hafthor Bjornsson, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it roars. Crafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like...
TAME YOUR BEARD. UNLEASH YOUR POWER. A wild beard weakens your presence. Control it. Shape it. Command attention. Infused with Eddie Hall’s primal “Essence of Beast,” this beard balm is built for men who refuse to blend in. Tame, nourish, and sculpt your beard into a masterpiece of strength and...
Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...
Find Your Signature Scent. Elevate Your Beard Routine. The Beard & Scruff Cream Sample Kit delivers 8 of our top scents—paired with lightweight hydration, frizz control, and easy styling. Why It Works: 8 Distinct Scents – From bold to fresh, crafted to match your vibe. Premium Beard Care – Smooths,...
UNLEASH YOUR INNER BEAST WITH EVERY WASH A weak, neglected beard won’t earn respect. This isn’t just a wash—it’s a transformation. Infused with the primal "Essence of Beast" inspired by Eddie Hall, this Beard Wash is built to cleanse, strengthen, and fuel your beard like a warrior preparing for battle....
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
Enhance your beard growth journey with the Voxtr derma roller. Designed for optimal skin stimulation without discomfort, this tool allows for fresh blood and collagen to rush to the surface. Its ergonomic design and durable construction make it a staple in any care routine, promoting a thicker, fuller beard when...
CONDITION. STRENGTHEN. CONQUER. A rough, brittle beard isn’t a sign of power—it’s a sign of neglect. Fix it. Fortify it. Own it. Infused with Eddie Hall’s “Essence of Beast,” this Beard Conditioner hydrates, strengthens, and fuels your beard with the same relentless energy that built a world champion. WHY IT...
EFFORTLESS DETANGLING. PRECISION STYLING. MAXIMUM CONTROL. A tangled, unruly beard weakens your presence. The beard brush roller is built to fix that—fast. Designed with heat-resistant technology, this brush pairs perfectly with styling tools like Carbon X or a blow dryer, giving you flawless beard control in seconds. WHY IT BELONGS...
CONQUER THE MOUNTAIN This isn’t just beard oil—it’s the strength of stone, the spirit of a Viking, and the air of the mountain captured in liquid form. Born from the resilience of Hafthor Björnsson himself, this Day Liquid Tonic was crafted to embody the endurance and power it takes to...
Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.†
Get up to 40 minutes of continuous straightening power!
UNLEASH YOUR INNER BEAST WHILE YOU SLEEP This isn’t just beard oil—it’s overnight domination. Infused with the raw power of Eddie Hall, this Night Liquid Elixir was born from a lab experiment gone wild—capturing the "Essence of Beast" in every drop. While you rest, it works, fortifying and transforming your...
16 Premium Products. 1 Legendary Bundle. Still guessing your go-to scent? Stop wasting money on full sizes. The Scent Raider Kit gives you 8 premium oils and 8 beard balms—each in a different signature scent—so you can test them all before committing. WHAT YOU GET: 8 Beard Oils – Hydrate...
Power. Mystery. Legacy.Black Oud isn’t just a scent — it’s a statement.Rich oud wood meets smoky amber and dark spices, creating an aroma that commands attention and leaves a trail of intrigue wherever you go 🛡 Long-lasting | ⚔ Premium Oud Blend | 🔥 8% Concentration Up to 24 Hours...
TAME THE WILDERNESS. RULE THE MOUNTAIN. An untamed beard is a burden. A true Viking commands it—sculpted, strong, and unshakable. Infused with Hafthor Björnsson’s unyielding spirit, this beard balm doesn’t just style—it forges your beard into a symbol of power and legacy. Nourish, shape, and command with the strength of...
HARNESS THE MOUNTAIN WHILE YOU SLEEP This isn’t just beard oil—it’s overnight strength forged in silence. Infused with Hafthor Björnsson’s unshakable spirit, this Night Liquid Elixir channels the resilience of the mountain into every drop. While you rest, it restores, fortifies, and prepares your beard to rise with unmatched power....
CONQUER THE MOUNTAIN WITH EVERY WASH A neglected beard doesn’t carry strength—it carries weakness. This isn’t just a wash—it’s a ritual of power. Infused with Hafthor Björnsson’s unyielding spirit, this Beard Wash cleanses, strengthens, and prepares your beard like a Viking readying for battle on the mountain. WHY IT REIGNS...
CONDITION. FORTIFY. ENDURE. A dry, brittle beard doesn’t show strength—it shows weakness. True power is forged through care, resilience, and legacy. Infused with Hafthor Björnsson’s indomitable spirit, this Beard Conditioner hydrates, restores, and fortifies your beard with the same mountain-born strength that built a legend. WHY IT REIGNS SUPREME Deep...
Rediscover the allure of bygone eras with Special Reserve Scents from The Beard Struggle. These discontinued fragrances encapsulate the essence of a time gone by, infusing your grooming routine with a touch of nostalgia and a dash of masculine mystique. Each scent tells a story, evoking memories of days when...
The Most Advanced Heated Beard Tool on the Planet Engineered for maximum performance, Carbon X Pro delivers smoother, straighter, softer beards in minutes — no barbershop required. With cutting-edge 5-in-1 functionality, a crisp LED smart display, precision heat control, and a swappable high-capacity battery, this tool goes where no beard...
Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
Command respect from neck to toe. Whether you wear a beard or keep it clean, your presence demands attention. The Beast Body Bundle is engineered for men who refuse to be ignored. DOMINATE BEYOND THE BEARD BEAST MARAUDER DEODORANT – New formula. 48-hour protection. Zero compromise. BEAST RADIANCE BODY WASH...
The easiest start to your morning and routine. A quick cleanse with the DEFY Cleansing bar, the moisturizing protection of our RISE Day Cream and spot treatment with PRIME.
Contains:
Rise- Day Moisturizing Cream
Defy- Clay Cleansing Bar
Prime- Blemish Minimizer
DITCH THE CHEMICALS. DOMINATE ODOR NATURALLY. This isn’t just deodorant—it’s armor against odor and weakness. No aluminum. No toxins. No compromises. Just pure, powerful protection that keeps you fresh, confident, and stain-free. WHY IT DOMINATES Chemical-Free Odor Defense – No aluminum, no fillers—just results. Activated Charcoal Power – Absorbs odor...
UNLEASH YOUR INNER BEAST. TAME. STYLE. CONQUER. This isn’t just beard cream—it’s your gateway to dominance. Infused with the raw power of Eddie Hall, this premium formula was forged in a moment of daring brilliance (or maybe a happy lab accident). The result? The “Essence of Beast” captured in every...
Introducing Odin's Pouch, a realm of organization and convenience dedicated to the care of your mighty beard. Crafted with the wisdom of the Norse god himself, this toiletry drop bag is designed specifically for the discerning beardsman who demands precision and style in their grooming routine. Elevate your beard grooming...
TOUGH ON DIRT. GENTLE ON SKIN. BUILT FOR DOMINANCE. Eddie Hall doesn’t do weak. Neither should your body wash. The Beast Body Wash delivers deep-cleansing power without stripping your skin, leaving you refreshed, unstoppable, and ready to dominate. WHY IT WINS Cologne-Grade Fragrance – Long-lasting, commanding scent inspired by Eddie...
The perfect wind-down experience to finish your day. Always wash your face before bed. Then use Crash to keep it moist and promote healing all night long.
Contains:
Defy: Clay Cleansing Bar
Crash: Night Moisturizing Cream
INSTANT COVERAGE. UNMATCHED CONFIDENCE. Thinning hair instantly ages your appearance—but you don’t have to accept it. Over 50% of people experience hair thinning by middle age. Now, you have the solution. WHY BALDR’S HAIR CONCEALER WORKS Instantly Conceals Thinning Areas – Achieve a fuller, denser look in seconds. Seamless, Natural...
A rich, masculine cleanse powered by deep Black Oud. Leaves your skin fresh, hydrated, and wrapped in a bold, long-lasting scent that commands the day.
Whether you’re gifting it or upgrading your own routine, this all-in-one kit delivers everything a beardsman needs to look sharp and feel unstoppable. What’s inside: Precision Beard Trimmer – Shape and define with pro-level control 6 Cologne Samplers – Try our top signature scents and find your favorite 9 Beard...
Let’s be clear — this isn’t just a beard comb.It’s a weapon of pride and power, handcrafted from solid American Walnut wood and shaped after Thor’s hammer itself. Each piece is individually forged, sanded, and finished by hand — not stamped by machines. That’s why every comb is one of...
TWO PRODUCTS. ONE INSTANT CONFIDENCE BOOST. Thin spots? Receding hairline? Patchy beard? You don’t have to accept it. Baldr’s Arrow Bundle delivers instant, natural-looking coverage—no waiting, no frustration. WHY IT WORKS Instant Coverage – Fills in thinning areas for a fuller, stronger look—on the first try. Flawlessly Natural – Seamlessly...
Unleash your inner beast with the beast products from TBS! Our scientists accidentally infused it with the power of "Essence Of Beast," giving you the confidence to conquer any challenge. The scent starts off with some zesty bergamot and crisp black pepper, before opening up to fresh juniper berries for...
Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials
50% Viscose
28% Nylon
22% PBT
From Patchy to Powerful—In Just 90 Days Your Best Beard Is Waiting. VOXTR Helps You Build It. Patchy growth isn’t just frustrating—it holds you back. It’s time to change that. THE VOXTR ADVANTAGE: TBS MICRO-NEEDLE TECHNOLOGY - Forces dormant follicles to activate when nothing else works MILITARY-GRADE GROWTH SERUM -...
Regular price$152.00 NZDSale price
from $79.00 NZD
7 WAYS THIS SYSTEM TRANSFORMS YOUR BEARD (NO BS): INSTANT RELIEF - Eliminates maddening itch in 4 minutes flat. Throw away your scratching comb. VIKING-FORGED TOOLS - Our Norse-inspired brush and comb don't just style - they distribute oils where needed most for maximum control. SUPERIOR STYLING - 37% more...
Regular price$287.00 NZDSale price
from $218.00 NZD
STOP STRUGGLING WITH YOUR BEARD. DOMINATE IT. Your untamed beard is costing you respect. A wild, frizzy, uneven mess doesn’t signal strength—it signals a lack of control. That ends today. THE CARBON X SYSTEM: THE LAST BEARD COLLECTION YOU’LL EVER NEED Barbers use the right tools. Now you have them...
Regular price$461.00 NZDSale price
from $213.00 NZD
PROFESSIONAL-LEVEL BEARD DOMINATION: Ordinary products tame beards - this arsenal transforms them into weapons of dominance. DAY/NIGHT ATTACK SYSTEM - Premium oils work 24 hours to transform your beard when others sleep WARRIOR'S BALM FORMULATION - Beeswax and botanical extracts provide control others can't match RADIANCE WASH & CONDITION -...
Regular price$236.00 NZDSale price
from $193.00 NZD
ATTENTION MEN WHO WANT A STRONGER, HEALTHIER, BETTER-LOOKING BEARD Struggling with rough, dry, or scruffy facial hair? Using random products that don’t work? That ends today. Our Beard Essential Kit is built to fuel growth, maximize softness, and keep your beard in perfect shape—without the mess. WHAT’S INSIDE Beard Wash...
Regular price$148.00 NZDSale price
from $125.00 NZD
Conquer the wild and own the peak. A neglected beard weakens any warrior — a real Viking masters his. Powered by Hafthor Björnsson’s untamed strength, this Beard Butter doesn’t just condition; it turns your beard soft, hydrated, and ready for anything. Smooth it on, shape it, and let it fuel...
Unleash your inner modern Viking and conquer uncharted territories with The Beard Struggle's Voyage of Destiny Trucker's Hat. This isn't just a hat – it's a symbol of your adventurous spirit and unwavering determination. With a design that seamlessly melds the rugged essence of ancient warriors and the sleek edge...
The cap of the Brand Vikings.Built for men who don’t coast — they climb. The gold BV crest marks you as part of the tribe that lives on discipline, growth, and the daily grind toward better. Wear it as your reminder of the Viking oath:Get better. Even if it’s just...
Product Benefits: Optimal Skin Stimulation: Increases blood flow and collagen production for enhanced beard growth. Improved Serum Absorption: Creates microchannels for deeper penetration of growth serums, maximizing their effectiveness. Ergonomic and Durable: Comfortable grip and high-quality construction for easy, long-lasting use. Universal Compatibility: Suitable for all skin types, making it...