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INSTANT BEARD DENSITY. ZERO PATCHES. MAXIMUM CONFIDENCE. 40% of men struggle with patchy beards. You can wait months hoping for growth… or fix it in seconds. WHY YOU NEED THIS NOW Natural, Full Coverage – Seamlessly blends for a realistic, undetectable finish. Precision Application – Define, sculpt, and fill with...

Regular price $43.00 NZD Sale price $18.00 NZD

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Beard Defender Replacement Filter

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

Regular price $18.00 NZD Sale price $7.00 NZD

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Beard Pen and Hair Concealer Bundle

TWO PRODUCTS. ONE INSTANT CONFIDENCE BOOST. Thin spots? Receding hairline? Patchy beard? You don’t have to accept it. Baldr’s Arrow Bundle delivers instant, natural-looking coverage—no waiting, no frustration. WHY IT WORKS Instant Coverage – Fills in thinning areas for a fuller, stronger look—on the first try. Flawlessly Natural – Seamlessly...

Regular price $84.00 NZD Sale price $35.00 NZD

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Black Fyr Cologne

The most limited edition scent in cologne Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any occasion. Don’t miss your chance - only 997 bottles available. Top...

$90.00 NZD

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Brother In Arms Beard Comb

Enhance your grooming ritual with the elite, black card member-exclusive Beard Comb. Crafted from the finest dark walnut wood, this Wooden Beard Comb transcends ordinary grooming accessories—it's an emblem of sophistication and selectivity. Adorned with the unified logos of our brands, it embodies the essence of elegance and the strong...

Regular price $60.00 NZD Sale price $24.00 NZD

BV Exclusive Cologne

Vikings Odyssey Vikings Odyssey, with a masculine twist, presents a bold and exotic fragrance that captures the spirit of a tropical adventure. Top Notes: Coconut: Introduces a robust, toasted coconut scent that sets a bold and exotic tone, reminiscent of sun-drenched tropical shores. Vanilla Bean: Offers a deep and smoky...

$93.00 NZD

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BV Insider KIT 3.0

Introducing the Viking Insider Kit 3.0 by Brand Viking – an all-inclusive collection designed to enhance your style, grooming, and comfort. Elevate your daily routine with this exclusive bundle tailored for the modern Viking! The Viking Insider Kit includes: Brand Viking 1% Better Beanie: Showcase your commitment to constant improvement...

Regular price $197.00 NZD Sale price $171.00 NZD

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Drawstring bag

Embark on a modern Viking odyssey with The Beard Struggle's Drawstring Bag. This bag seamlessly blends ancient fortitude and contemporary utility, embodying the essence of a fearless warrior's journey. Unleash your inner strength, redefine your style, and lay claim to your Drawstring Bag – a symbol of triumph, versatility, and...

Regular price $43.00 NZD Sale price $18.00 NZD

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Eternal Flame Collection - Scent Advent Calendar Candle Edition

NOT YOUR GRANDMA’S CANDLES. These are bold, powerful, and built for those who don’t settle for the ordinary. We packed 12 of our strongest, most legendary scents into pure soy wax with natural cotton wicks, delivering a clean, commanding burn that lasts 10 hours per candle. WHY THESE CANDLES DOMINATE...

Regular price $256.00 NZD Sale price $103.00 NZD

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Face Scrubber

Experience dual-action exfoliation with our silicone-based face scrubber, designed to complement your skincare routine. This innovative tool features two distinct sides: one with deeper scrubbers for thorough exfoliation and another with finer scrubbers for gentle cleansing. Perfect for every skin type, it effectively removes dead skin cells, unclogs pores, and...

Regular price $26.00 NZD Sale price $11.00 NZD

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Gentleman Scarf

Elevate your style and conquer the cold with The Beard Struggle's "Gentleman's Scarf." Crafted for the modern Viking, this premium accessory adds sophistication and warmth to your look. Make a bold statement with this exclusive addition to your beard care essentials 50% Viscose 28% Nylon 22% PBT

Regular price $111.00 NZD Sale price $45.00 NZD

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Hair Concealer

INSTANT COVERAGE. UNMATCHED CONFIDENCE. Thinning hair instantly ages your appearance—but you don’t have to accept it. Over 50% of people experience hair thinning by middle age. Now, you have the solution. WHY BALDR’S HAIR CONCEALER WORKS Instantly Conceals Thinning Areas – Achieve a fuller, denser look in seconds. Seamless, Natural...

Regular price $43.00 NZD Sale price $18.00 NZD

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Helm of Awe Sword Ring

This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week! No exchanges or returns on rings.

Regular price $256.00 NZD Sale price $86.00 NZD

King's Fury Concentrated Cologne | Limited Edition

Channel the indomitable spirit of legendary sovereigns with our King's Fury Concentrated Cologne Oil. This potent elixir is a distillation of courage and leadership, encapsulating the essence of vibrant bergamot and zesty cedrat, cutting through the air like a sword through battle. Entwined with the raw power of amber and...

$93.00 NZD

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Kraki Beard Shaper

Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...

Regular price $26.00 NZD Sale price $18.00 NZD

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Kraki's Shave Kit

RECISION. CRAFTSMANSHIP. UNMATCHED CONTROL. A real shave isn’t rushed. It’s an art form. The One Blade Straight Razor Kit is built for men who demand a flawless, classic shave with tools engineered for precision. WHAT’S INSIDE HANDCRAFTED STRAIGHT RAZOR – Vintage-inspired design for the sharpest, closest shave. PREMIUM PRE-SHAVE OIL...

Regular price $256.00 NZD Sale price $103.00 NZD

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Kylver Beard Comb

A TOOL OF LEGENDS. A BEARD WORTHY OF HISTORY. This isn’t just a comb—it’s a connection to the past. Inspired by the historic Vimose beard comb, the Kylver Beard Comb is a grooming tool built for warriors who value legacy, strength, and precision. WHY IT BELONGS IN YOUR HANDS Authentic...

Regular price $52.00 NZD Sale price $21.00 NZD

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Laurdag Utility Grooming Kit

Get the ultimate grooming kit for a flawless look anytime, anywhere. This compact set includes high-quality clippers, scissors, a nail file, tweezers, and an ear pick, all in a sleek black case for sophisticated travel. Perfect for quick touch-ups or comprehensive grooming, ensuring you're always sharp and clean with minimal...

Regular price $35.00 NZD Sale price $18.00 NZD

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Leather War Bag

The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...

Regular price $205.00 NZD Sale price $137.00 NZD

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Mjolnir's Strike Fabric Spray

Achieve greatness with the Mjolnir Fabric Spray - a gift befitting those who exude the strength of Odin. Infused with the essence of the Norse gods, this spray keeps your garments invigorated, reflecting the resilience of a true Viking. Secure this gift and carry the aura of Mjolnir with you on...

Regular price $43.00 NZD Sale price $35.00 NZD

Mjolnir’s Strike Cologne

Limited Edition Mjolnir's Strike Cologne - Superbowl Weekend Exclusive Embrace the essence of the Viking spirit with "Mjolnir's Strike" Cologne, a limited edition scent by The Beard Struggle. Crafted for the modern-day warrior, this cologne captures the raw power, courage, and unwavering determination of the Viking ethos. Key Features: Invigorating...

$93.00 NZD

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Odin's Pouch

Introducing Odin's Pouch, a realm of organization and convenience dedicated to the care of your mighty beard. Crafted with the wisdom of the Norse god himself, this toiletry drop bag is designed specifically for the discerning beardsman who demands precision and style in their grooming routine. Elevate your beard grooming...

Regular price $111.00 NZD Sale price $43.00 NZD

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Ragnar's Cap

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.

Regular price $35.00 NZD Sale price $9.00 NZD

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Saga Beanie

Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...

Regular price $35.00 NZD Sale price $28.00 NZD

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Seax Double-Edge Safety Razor

Embrace the Viking legacy with the Seax Double Edge Razor, inspired by the Norse utility tool renowned for its versatility. This razor isn't just a grooming tool; it's a tribute to efficiency and precision. With its perfectly balanced brass handle and rust-resistant design, it promises effortless, clean shaves every time....

Regular price $86.00 NZD Sale price $43.00 NZD

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The Njord Wallet 3.0

Discover the Njord Wallet 3.0, the epitome of style and functionality in a compact, slim leather wallet. Designed for the modern man, it features a spring-loaded card compartment for easy access, coupled with a secure cash band. Crafted from premium leather, this durable and sleek wallet fits perfectly in your...

Regular price $86.00 NZD Sale price $43.00 NZD

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Thor Viking Ring

Thor the Viking god of thunder, this ring is modeled after brand Viking @thorrosland. No exchanges or returns on rings. Material: Solid White Brass

Regular price $65.00 NZD Sale price $33.00 NZD

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Viking Roller Beard Brush

EFFORTLESS DETANGLING. PRECISION STYLING. MAXIMUM CONTROL. A tangled, unruly beard weakens your presence. The Viking Roller Brush is built to fix that—fast. Designed with heat-resistant technology, this brush pairs perfectly with styling tools like Carbon X or a blow dryer, giving you flawless beard control in seconds. WHY IT BELONGS...

Regular price $43.00 NZD Sale price $35.00 NZD

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Viking Savage Beard Brush

CONTROL. STYLE. DOMINANCE. A weak beard brush won’t cut it. You need a tool built for warriors. Crafted from premium polished Beechwood and engraved with The Beard Struggle Viking emblem, this brush is engineered for beard mastery. WHY IT BELONGS IN YOUR ARSENAL Durable Nylon Bristles – Effortlessly detangles, tames...

Regular price $35.00 NZD Sale price $18.00 NZD