{"title":"The Mountain By Hafthor Bjornsson","description":"\u003cp data-start=\"115\" data-end=\"382\"\u003eBuilt on raw power and unshakable strength, this collection embodies Hafthor “The Mountain” Björnsson. Bold scents, premium beard care, and performance-driven formulas crafted for men who dominate every arena. Unleash your inner titan—strong, enduring, unstoppable.\u003c\/p\u003e","products":[{"product_id":"the-mountain-hafthor-collection","title":"The Mountain Bundle","description":"\u003cp data-end=\"362\" data-start=\"131\"\u003eBuilt for a beard as powerful as \u003cstrong data-end=\"211\" data-start=\"190\"\u003eHafthor Bjornsson\u003c\/strong\u003e himself. This complete grooming arsenal—featuring Day Oil, Night Oil, Balm, Wash, and Conditioner—delivers unmatched strength, hydration, and control.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"409\" data-start=\"364\"\u003e\u003cstrong data-is-last-node=\"\" data-end=\"409\" data-start=\"364\"\u003eTrain like Thor. Beard like The Mountain.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":46528537067572,"sku":"TM-BUNDLE","price":132.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain-bundle-30_1.png?v=1756058359"},{"product_id":"cologne-mountain-collection","title":"Concentrated Cologne - Mountain","description":"\u003cp data-start=\"240\" data-end=\"436\"\u003eCommand every room with the signature fragrance worn by \u003cstrong data-start=\"296\" data-end=\"317\"\u003eHafthor Bjornsson\u003c\/strong\u003e, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it \u003cstrong data-start=\"426\" data-end=\"435\"\u003eroars\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"580\"\u003eCrafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like a legend.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":46670042857524,"sku":"COLO-MOUN","price":69.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_Cologne_Render_OUTER.png?v=1762440127"},{"product_id":"beard-butter-mountain","title":"Beard Butter - Mountain","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:a3c4e7bc-aee7-48d7-a69e-96cc94f173fb-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ad98d853-20ea-4ded-9478-c8ebc71907b3\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-start=\"65\" data-end=\"392\"\u003eConquer the wild and own the peak. A neglected beard weakens any warrior — a real Viking masters his. Powered by Hafthor Björnsson’s untamed strength, this Beard Butter doesn’t just condition; it turns your beard soft, hydrated, and ready for anything. Smooth it on, shape it, and let it fuel your beard with giant-level force.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"608\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhy it stands out: deep hydration that softens tough hairs, light-to-medium control that crushes frizz, all-day nourishment for beard and skin, and a bold mountain-fresh scent that hits like cold air at the summit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":47288446484532,"sku":"TM-BUTTER","price":27.97,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/4660\/files\/Mountain_Butter_RENDER_Front_TW_1_1.png?v=1764305064"}],"url":"https:\/\/cacheckout.thebeardstruggle.com\/en-nz\/collections\/the-mountain-by-hafthor-bjornsson.oembed","provider":"The Beard Struggle Canada","version":"1.0","type":"link"}